the Media C-Suite’s Post

How are investors finding opportunity in Media & Entertainment? They do the reading. Are you in the Know? Read the Media C-Suite. #media #entertainment #innovation #investing #networking #management https://lnkd.in/dXZV-M87

How are investors finding opportunity in Media & Entertainment? They do the reading. Are you in the Know? Read the Media C-Suite and find out. #media #entertainment #innovation #investing #networking #management https://lnkd.in/dcqizEMv

Sports is big business. And it's becoming bigger. Here are a few reasons why: • Tech companies such as Amazon and YouTube driving up the price of broadcasting • Exploding media rights, loyal fans, and advertisers who want to reach them • The rise of sports betting • The inherent and scarce value of live entertainment Since the MLB opened its doors to institutional investment in 2019, all the major leagues except the NFL have followed suit. Since then, private-equity firms have poured $54.6 billion into sports, according to PitchBook data. Two-thirds of the MLB and NBA teams now have private-equity backing, according to PitchBook. Here are some of the biggest private equity players in the space according to Business Insider: • Apollo Global Management, Inc. • Arctos • Ares Management Corporation • Blackstone • Bluestone Equity Partners • The Carlyle Group • Clearlake Capital Group • CVC Capital Partners • Blue Owl Capital • Dynasty Equity • EQT Group • GMF CAPITAL • KKR • MSP Sports Capital • Providence Equity Partners • The Raine Group • RedBird Capital Partners • Silver Lake • Sixth Street • TCG Investing in sports is a long-term game, but shows no signs of slowing down anytime soon. #privateequity #venturecapital #sportsbusiness https://lnkd.in/dYjAzD-m

“Can you be bullish on the sector and skeptical of the investment opportunity? I think so, and I am, because many of the driving factors in current sports valuations are facing significant future disruption.” Josh Walker Co-founder & CEO at Sports Innovation Lab, in his recent Sports Business Journal article “What Investors Miss About Sports As An Asset Class”

Video is key and it can have a huge impact on brands (delivering a strong ROI). Here are 8 reasons why video is worth the investment 🎥 📈 Let me know if our creative team at Advance Media New York can concept some ideas for you! 💡 https://lnkd.in/eQr7eazA #VideoMarketing #CreativeStrategy #BrandEngagement

How the right investment helped passionate founders grow their media business and stay true to their vision The Challenge: Growing a successful media business while staying true to the original brand identity. George Yedinak and John R. Yedinak founded the US-based digital media brand, Aging Media Network (AMN) in 2007. The company quickly became a successful media platform serving the senior care industry. After 15 years, they reached a turning point: George wanted to keep scaling the business, but John was ready to step back. With Collingwood's help, AMN: 🧱 Developed a go-to-market strategy: This strategy positioned AMN for maximum appeal to potential investors 🧱 Found the right partner: AMN found WTWH Media LLC, a perfect strategic fit 🧱 Secured a strong valuation: Collingwood's guidance ensured AMN received a fair and attractive offer. AMN partnered with WTWH Media to both expand its audience reach and stay true to their identity Finding the perfect partner can unlock significant growth potential, explore what yours could look like. Read the full story in the comments #investment #entrepreneur #growth

Since 2019, institutional investment has been flooding into the world of sports. According to PitchBook data, $54.6 billion has been invested in sports by private-equity firms. The MLB and NBA have been leading the charge, with two-thirds of their teams backed by private-equity firms. Interestingly, the NFL has yet to follow suit. Read more about this trend in Business Insider.

Great read on the evolving sports investing landscape and the need for liquidity in the industry.

Lisa Solman You’re absolutely right—Gary Lineker stepping back from the BBC signals a big shift in media. It’s not just talent finding new ways to connect; it’s a real challenge for traditional broadcasters, especially public service broadcasters like the BBC. As high-profile figures move to independent platforms, PSBs face pressure to stay relevant when audiences and brands are drawn to the autonomy and flexibility of direct creator partnerships. The winners here? Likely the talent and brands who can work together more freely, without the costs and restrictions of legacy media. But there’s a risk to audiences who value the trust and accountability PSBs have historically provided. To stay essential, networks will need to innovate fast—through digital platforms, independent partnerships, or other ways to keep up with this rapidly changing landscape.