Abhishek Samant’s Post

The "exclusive event strategy" is a powerful marketing technique that I recently saw in action from Netflix. You can use it to build interest around the launch of your product, book, or whatever else you’re creating. It’s a wonderful way to turn followers into fans. Check out my article below to discover the ingredients that make this promotion effective and how you can use it to create buzz for your next big thing. 👇 https://lnkd.in/gwFXz2ZW

🔊Did you know that music can be a game-changer for your marketing strategy? Introducing the concept of Sonic Marketing – using sound to connect with your audience on a deeper level. 🎶 At Phil Wittliff Songwriting, we specialise in creating custom brand songs that resonate with your target audience, leaving a lasting impression and boosting brand recognition. From TV adverts to social media campaigns, let us help you unlock the power of sonic branding. 🎵 Ready to take your marketing to the next level? Let's talk sonic strategy today! 💼

Social media metrics are VISIBLE! If your metrics are paltry, everyone sees that. A branded TV channel has zero visible metrics, yet it implies authority and credibility by virtue of its location. For example, moving your house from Freeville to Celebrityville, or buying a bottle of water in the grocery store instead of the same bottle on the airplane. By virtue of its location, increased value is leveraged. Location! Location! Location! Maybe your brand videos should be on TV! Let us build your TV presence. Monetize. Cross-post. Brand enhance. Book a free call to see if having a TV channel is a fit for your brand.

🤩 Stand out amongst your competitors Looking to create a concept for an existing idea? Let us help! Creating unique scenarios can help your brand stand out and leave a lasting impression to your audience! We'll help turn simple announcements into cinematic celebrations! Choose X10 Entertainment and Go Further Beyond! #brandedcontent #marketing #videoproduction #unique #x10 #gofurtherbeyond

Does it make sense for creators to run the media division of a consumer brand? Potentially I don't think it's a simple yes or no, though For eg., the creator needs to be 1) interested in media operations, 2) have experience building their brand as a media operation 3) already creating on topics relevant to the brand's industry Could be a fantastic trade-off if the creator is looking for career stability and a brand wants to invest in owned media for the long term P.s if any brands in the 'everyday carry' category are interested in this, seriously consider Vince (he runs Exccessorize Me). He checks off all boxes

The best marketing isn't what you shout from the rooftops; it is what your clients whisper to their friends.  Here’s why. In order to make effective movie marketing, you must use many tools to tell a film’s story. As simple as social media, TV, events, etc. By leveraging diverse platforms, tailoring messages to different audience segments, and synchronizing promotional efforts, marketers craft an immersive experience that builds anticipation and engagement. Here's why I believe this approach works wonders: 📍Cultural impact Great movie marketing creates moments that become part of pop culture. Think of iconic scenes that people remember long after the movie has left theaters. These moments, when carefully crafted, can: - Generate buzz organically - Create lasting impressions - Encourage repeat viewings 📍Positive word of mouth We have been lucky enough to handle most of Bollywood's big launches. It is not because we believe we have the flashiest marketing, but because word gets around. One successful event leads to another, and one happy client tells it to their friend. 📍Subtle advertising The most effective movie marketing often doesn't feel like marketing at all. This can be achieved through: - Seamless product placement - Integration of brands or locations into the storyline - Creating content that entertains while it promotes I believe this is what good businesses should do—focus on delivering excellence and let satisfied customers spread the word. It's not always easy. There were times, like during our debt crisis, when we were tempted to go big on self-promotion. But we stuck to our guns, focusing on creating unforgettable experiences. And you know what? It paid off. So, how do you prioritize your clients’ needs through marketing? #authenticmarketing #wordofmouth #businessstrategy

Did you know that video marketing can boost your engagement and increase conversions? Our video production services at Mack Media Group help tell your story in a powerful, dynamic way. Ready to make your brand stand out? #VideoMarketing #VideoProduction #BrandStory #Engagement

Above all else I think differentiation is the most important piece of the Marketing puzzle Which is one of the reasons why I’m such a fan of humor in Marketing. It’s because in most industries nobody dares to pursue a laugh, Yet the shock value that comes from using humor in those industries is unbeatable. If you can’t immediately show and tell your target audience what makes you different than the competitors, They won’t have a reason to switch up their existing habit and move to your service. Figure out what makes you different immediately, and if you don’t I’m going to tell your mom.

I recently watched "Deadpool & Wolverine" in 2024, and it reminded me of why Ryan Reynolds is a marketing genius. Here are five reasons that stand out: 1. Authentic #Branding: Ryan Reynolds is known for his authenticity, which resonates with audiences. Whether it's his films or his #businessventures, he consistently stays true to his brand, making him relatable and trustworthy. Think about it, the freedom to wittily say anything he wants! There's some Ikigai to what he's doing! 2. Engaging Social Media Presence: He leverages #socialmedia brilliantly, creating content that is not only entertaining but also viral. The scene where he did his spiderman thing in the car cracks me! His witty and humorous posts keep his audience engaged and always wanting more. 3. Innovative Advertisements: His approach to #advertising is anything but conventional. From hilarious Aviation Gin ads to creative Mint Mobile campaigns, even the KIA carnival and Honda in the movie! It brings a fresh and memorable twist to marketing, setting new standards in the industry. 4. Cross-Promotional Mastery: Reynolds excels at cross-promotional strategies, seamlessly integrating his #personalbrand with his business endeavors. I don't want to spoil it, but the Cameos in this movie was certainly unexpected, and he builds suspense for more! This synergy amplifies his reach and impact across different markets. 5. Leveraging Pop Culture: By tapping into popular culture, Reynolds keeps his #marketing relevant and appealing. His ability to connect with current trends and incorporate them into his campaigns ensures they resonate widely. Kinda reminds me of WPR.asia , whom I enjoyed working with. You can check them out if you ever are keen in adopting the same wit! Koh Cheng Guan Have you watched the new movie yet? Like & comment if you agree! 😍 #MarketingGenius #inspiration

The promotion of Gangs of Wasseypur by Trzy Innovationz is a perfect example of how to do movie marketing right. They ended up getting a box office hit of 27.85 crores in 2015. Here’s what we did: When Anurag Kashyap approached us at TRZY with his gritty two-part saga "Gangs of Wasseypur," I knew we had a unique challenge on our hands. This wasn't just another film - it was a raw, powerful story that demanded an equally bold marketing approach. Our goal was clear, to turn this cinematic gem into a cultural phenomenon. Here's how we did it: 1. Grassroots Buzz: We started with secret screenings in small towns and rural areas. The energy in those makeshift theatres was incredible. People weren't just watching a movie, they were experiencing something new and exciting. 2. Word-of-Mouth Strategy: We took a calculated risk by strategically spreading in certain regions. It was a few sleepless nights for me, but watching the buzz spread like wildfire made it worth it. 3. Digital Teasing: While our underground campaign gained momentum, we kept online audiences intrigued with mysterious social media teasers. The anticipation grew with each cryptic post. 4. Local Connections: We partnered with regional actors and cultural figures. Their involvement added a level of authenticity that resonated deeply with our target audience. By the time "Gangs of Wasseypur" hit mainstream theatres, it wasn't just a film - it was an event everyone was talking about. Looking back, this campaign embodies what I love most about marketing, the thrill of taking risks, thinking creatively, and connecting with people in meaningful ways. It wasn't just about promoting a film, it was about creating an experience that would stick with people. This journey reminded me why I chose this path. We're not just marketers; we're storytellers who have the power to shape how people perceive and engage with art. Have you ever been part of a marketing campaign that pushed boundaries? I'd love to hear your experiences. What risks did you take, and how did they pay off? #FilmMarketing #CreativeStrategy #MarketingInnovation #BollywoodInsights