Marketing Mistakes (& How To Avoid Them)’s Post

“We’re here to create a new and different option for CMOs who have already come to the conclusion that cultural relevance is a competitive advantage.” Anthony Freedman Read Anthony's interview with Digiday where he discusses why Common Interest exists, our plans for growth, and why we aren't trying to build a typical marketing services holdco. #brands #entertainment #culture #media #technology #cmo https://lnkd.in/eVzbNm4b

Looking for ways to make your brand stand out? Expensify leveraged product placement in a major film, resulting in a surge in stock value. Discover how this strategy can help you engage with new audiences and grow your business. #ProductPlacement #CoPromotion #BrandStrategy https://bit.ly/3BekWPh

With the highly anticipated Wicked movie premiere just around the corner, it's no surprise that we’re seeing a surge in themed product collaborations ✨🧙♀️. But as these partnerships pile up, the question arises: Will they end up being too popular — or is it just the right amount of magic? According to Ad Age, too much of a good thing could lead to consumer fatigue. We’re all for the fun collabs, but it raises an important question: Where do we draw the line between relevant partnerships and over-saturation? 🪄 Are these collaborations defying gravity ✨ or just defying good strategy? Drop your thoughts below! 🔗 https://lnkd.in/dS6UFQyd

Brand Management is ‘A Hot Set’s’ all in one online social platform news column. Get all the latest updates on the creator led world of internet entertainment. Read our full press release now. Click below.  #news #press #contentcreator #entertainment

Nine Ways To Boost Your Brand Through Culture And Entertainment https://lnkd.in/grVK4fBS #culture #brandstrategy #brand #entertainment #advertising #strategy #culture #marketing #CMO #marketplace #partnership #content

The era of one-off brand partnerships with creators is coming to an end. Brands are waking up to the reality that investing in multiple creators for single pieces of content rarely delivers the ROI they're seeking. Here's the truth: 95% of brands won't see a meaningful return by doing 1 video with 20 different creators. It's a scattered approach that lacks depth and consistency. Instead, the future of brand-creator collaborations lies in focused, long-term partnerships. Imagine this: 10 videos with just 2 creators who have a niche following that aligns perfectly with your brand. That's where the magic happens. Building awareness through creators is still incredibly powerful, but it needs to be done strategically. It's about finding those few creators who truly embody your brand values and can authentically connect with your target audience. This shift isn't just about efficiency; it's about effectiveness. By working with fewer creators over a longer period, brands can: 1. Develop more authentic storytelling 2. Build stronger associations with their target audience 3. Create consistent messaging that resonates 4. Measure and optimize performance over time For creators, this means focusing on cultivating genuine relationships with brands that align with your values and audience. It's no longer about quantity of partnerships, but quality of partnerships. It's time for brands and creators to start building partnerships that truly deliver value to all parties involved. #content #contentcreator #brandpartnerships

How can brands and marketers, who are pinched by escalating expectations to cut costs and produce results, get started, and where should they place their bets – internal capabilities or external creative partners? How do you adapt to a new era of branded entertainment?' You can get the scoop directly from brands, agencies, and talent managers/creators to unlock the future of creative partnerships in your organization. https://lnkd.in/gKtpDzZE

CEO John Quarrey’s bold approach to investing in creative talent means we prioritise creativity, passion, and innovation in everything we do. From groundbreaking campaigns to jaw-dropping brand experiences, it's this investment in creative minds that sets us apart. Check out this article on why John is betting big on creativity and how it’s transforming the way we work. 🧠✨ Read more here 👇

Brand Partnerships! For many creators, their brand partnerships provide a significant portion of their revenue. But creating such a partnership isn't just a matter of finding a brand to connect with, but finding the right one that aligns with your values, audience, and aesthetic. A healthy creator/brand partnership is beautiful, generating exposure for the brand, business for the creator, and great content for the audience. At the CGA, we want to give you the tools to approach brands, navigate the negotiation process, and keep partnerships healthy and thriving. Join the guild to explore best practices, share valuable perspectives with other creators, and connect with reputable brands who are active and ready to collaborate in the creator economy.

The art of product placement goes beyond mere visibility – it’s about creating memorable experiences. Learn how Hollywood Branded has mastered this with non-paid placements, like Pilot Pen featured in The Bear. Our new article provides valuable insights into the impact of these strategies on brand engagement and consumer perception, showcasing how authentic integrations can make a lasting impression. #ProductPlacement #Branding #HollywoodBranded https://lnkd.in/gjXYtngp