Brigdewise Think Tank’s Post

How are Today's Top Creative Thinkers Redefining the Boundaries of the Ad Industry?" Join LBB's CEO Matt Cooper as he delves deep into conversation with innovators from Whaler Group, Untold Studios, ITG, Shutterstock Studios, and OLIVER. Discover how these leaders are fearlessly navigating and transforming the vast landscape between established industry models and unchartered territories. As change-makers in their respective fields, they are drawing new lines that blur traditional practices to create breakthrough solutions in advertising and marketing. Redefining norms comes with its unique set of trials and breakthroughs. This panel discussion brings you valuable insights on how they faced challenges head-on while staying relevant in an ever-evolving digital world. The conversation is filled with real-world experiences that provide a glimpse into what it takes to bring about impactful change - one idea at a time! Their innovative approach gives us all something to ponder about – How can we too adapt our thinking, break boundaries or possibly create new ones within our own professional environment? Striking a chord yet? Browse through their unique journey here [https://lnkd.in/daFFGcbB]! #Innovation #Advertising #DisruptiveThinking #CreativeIndustry #WhalerGroup #UntoldStudios #ITG #ShutterstockStudios #OLIVER #LBBOnline

How are Today's Top Creative Thinkers Redefining the Boundaries of the Ad Industry?" Join LBB's CEO Matt Cooper as he delves deep into conversation with innovators from Whaler Group, Untold Studios, ITG, Shutterstock Studios, and OLIVER. Discover how these leaders are fearlessly navigating and transforming the vast landscape between established industry models and unchartered territories. As change-makers in their respective fields, they are drawing new lines that blur traditional practices to create breakthrough solutions in advertising and marketing. Redefining norms comes with its unique set of trials and breakthroughs. This panel discussion brings you valuable insights on how they faced challenges head-on while staying relevant in an ever-evolving digital world. The conversation is filled with real-world experiences that provide a glimpse into what it takes to bring about impactful change - one idea at a time! Their innovative approach gives us all something to ponder about – How can we too adapt our thinking, break boundaries or possibly create new ones within our own professional environment? Striking a chord yet? Browse through their unique journey here [https://lnkd.in/dj8KscMd]! #Innovation #Advertising #DisruptiveThinking #CreativeIndustry #WhalerGroup #UntoldStudios #ITG #ShutterstockStudios #OLIVER #LBBOnline

How are Today's Top Creative Thinkers Redefining the Boundaries of the Ad Industry?" Join LBB's CEO Matt Cooper as he delves deep into conversation with innovators from Whaler Group, Untold Studios, ITG, Shutterstock Studios, and OLIVER. Discover how these leaders are fearlessly navigating and transforming the vast landscape between established industry models and unchartered territories. As change-makers in their respective fields, they are drawing new lines that blur traditional practices to create breakthrough solutions in advertising and marketing. Redefining norms comes with its unique set of trials and breakthroughs. This panel discussion brings you valuable insights on how they faced challenges head-on while staying relevant in an ever-evolving digital world. The conversation is filled with real-world experiences that provide a glimpse into what it takes to bring about impactful change - one idea at a time! Their innovative approach gives us all something to ponder about – How can we too adapt our thinking, break boundaries or possibly create new ones within our own professional environment? Striking a chord yet? Browse through their unique journey here [https://lnkd.in/daFFGcbB]! #Innovation #Advertising #DisruptiveThinking #CreativeIndustry #WhalerGroup #UntoldStudios #ITG #ShutterstockStudios #OLIVER #LBBOnline

🌟 Navigating the Future of Digital Media: Key Trends to Watch 🌟 As we get closer to the end of 2024, the digital media landscape continues to evolve rapidly. Here are three trends I believe businesses should embrace for 2025 to stay ahead: Short-Form Video Dominance: Platforms like TikTok and Instagram Reels are driving engagement through bite-sized content. Brands that leverage this format are seeing higher interaction rates. Consider how you can incorporate short, impactful videos into your strategy! This is talked about on our website gograymedia.com Examples of successful short form trends are: 1. Authenticity and Relatability: Brands that showcase real people, behind-the-scenes footage, or user-generated content create a sense of trust and connection with their audience. 2. Challenges and Trends: Participating in viral challenges or trends can boost visibility. Brands that creatively engage with these trends often see increased engagement and shares. 3. Storytelling: Short, compelling narratives that convey a brand's mission, values, or product benefits can captivate viewers. The key is to get to the point quickly and maintain interest. 4. Educational Content: Quick tips, how-tos, or product demonstrations provide value and position the brand as an expert in its field. This can lead to increased brand loyalty.

🧐 Is There Still Space for Big Ideas? 🧠 LBBonline - Little Black Book’s Jordan Won Neufeldt tackles this question by gathering insights from some of the industry’s sharpest creative minds. In the latest article, two of our very own from Jung von Matt share their thoughts on what a ‘big idea’ means today and where the future of creativity is heading. 🌍Charlie Hurst, Executive Creative Director at Jung von Matt LONDON, believes the big idea is still king but now faces new expectations: "Big ideas need to stretch further – to show up in more places across more platforms." How do we make ideas flexible enough to thrive in today’s fragmented media landscape? 📱Jan Harbeck, Managing Director at Jung von Matt SPREE, agrees that we need big ideas now more than ever, but emphasizes their humanity: "A big idea doesn’t care what channel it’s on... it just has to be true and hit you in the gut." How do we make big ideas resonate in a world filled with endless content? 👉 Want to dive deeper? Read the full article on LBB to uncover what makes a big idea in 2024 and beyond.

Swipe 👉🏼 to see some of the amazing brands we’ve had the pleasure of collaborating with! From beauty to tech, we’ve worked on the strategy, creatives and execution for some iconic names. Humble brag 😏💅🏻 DM us today & let’s see how we can take your social game to the next level! 💌 #UGC #socialmedia #socialmediamarketing #socialmediamanager #contentcreator

Learn why brands like GM and P&G are making commitments to increase their investments and how Audigent's innovative approach is driving change: https://bit.ly/4bsmbaj #BlackOwnedMedia #AdvertisingTrends #DiversityInMedia #MediaBuying #AdTech #advertisingstrategy Audigent

🔴 As I see headlines like this... I can't help but think about why what we're building at Flagship is so important for brands– especially when it comes to how brands can successfully allocate their marketing spend during an economic downturn. If I were a small to medium-sized business and saw this article in the New York Times this morning, I would immediately consider pulling back some of my creator spend because ad-spend without a guaranteed ROI is risky in an economic downturn. I would be thinking about where I can spend my marketing dollars in a way that ensures a guaranteed ROI. For brands on Flagship, you only pay on the sale and get access to the top converting creators in the industry. #influencermarketing #creatoreconomy #marketingstrategy

To the creators, the strategists, the brands, and the visionaries, You who shape the world not only as it is but as it could be. With every concept, every campaign, every story, you ignite inspiration in hearts and minds. Through your creative spirit, you remind us that advertising is more than just a message—it's a movement. You craft narratives that make the ordinary extraordinary, turning ideas into purpose, and products into experiences. To the strategists who see beyond the present, designing futures full of hope. To the creators who turn thoughts into vibrant realities, and to the brands who dare to stand for something greater than themselves—we say thank you. Thank you for making advertising a space of inspiration for younger generations, for giving them the drive to push boundaries and create a better world. Through your work, they are reminded that greatness is within their reach and that change is possible. In your hands, brands become beacons of hope, and media transforms into a canvas of endless possibilities. For your passion, your dedication, and your courage to inspire, we celebrate you. Together, we dream, we create, and we make this world better, one idea at a time. #adforgood #Brands #Advertising #media

We’ve all heard the adage, “change is the only constant”. And that's been broadly true in business and marketing for decades. The same approaches no longer work - strategy and tactics have to evolve as new methodologies and channels take prominence. If you've been struggling to achieve relevance in your marketing, have let go of legacy thinking? Read more: https://hubs.ly/Q02tFRSV0 #TargetAudience #LegacyThinking #MarketingStrategy #RightMessage #RightCustomer