We sat down with Jordan Frank, Founder & CEO of Courageous, to explore the strategies behind scaling mission-driven D2C brands. From his decade of experience with global giants like Adidas, Netflix, Upwork, and Capital One, Jordan shared invaluable insights into what it takes to build and grow purpose-driven brands in today’s competitive landscape. 💡 Here are 5 key takeaways from our conversation Check out the full interview on YouTube for game-changing marketing strategies! 🎯
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From 0 to 1,800,000$ Profitably Here’s how we helped a NEW Supplement Brand achieve profitable, sustainable growth: ✅ Market Research: Identified a unique, profitable angle that set the brand apart. ✅ Creative Development: Crafted high-performing, demand-driven ad creatives. ✅ Scaling Strategies: Applied straightforward yet effective ad spend techniques. The Result? 💰 Profitable Growth: From $0 to $400K/month without sacrificing margins. 🏆 Market Leadership: Positioned the brand as a standout player in a competitive niche. ⚡ Rapid Scaling: Achieved fast, sustainable growth through efficient management. Key Takeaway: When data-driven insights, compelling storytelling, and operational efficiency come together, real, sustainable growth follows.
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On this episode of #FromHereToThere, Greg Fass, VP Marketing at Liquid Death, says staying true to your brand's roots as you grow is crucial. The mission: keep delivering unexpected entertainment, not just marketing. The challenge? Resisting 'big brand' thinking and continuing to disrupt the very norms we once mocked. Growth shouldn't mean losing your edge. #MarketingDisruption #BrandInnovation #MarketingMentorship
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What’s something that consumers reallllyyy want but most brands still overlook? Swipe to find out ➡️➡️➡️ 💡 Hint: Small actions can create extraordinary outcomes. 🏆 Ready to make big things happen? Learn more at www.jointickle.com 🚀 #advertising #innovation #purpose
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Navigating Hollywood’s complex landscape requires deep insight and understanding. Hollywood Branded's new article shares insider tips to help brands build successful partnerships, overcome common challenges, and achieve impactful results. Learn more about what it takes to succeed! #HollywoodMarketing #ProductPlacement https://lnkd.in/gY5yHVse
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Did you know that success in advertising is as unpredictable as creating a Hollywood blockbuster? Despite years of experience, no one can guarantee a hit. That’s the beauty and frustration of the industry – there’s no magic formula for success. In our latest blog post, we discuss how this unpredictability provides an opportunity for creativity and innovation. Each campaign is a blank canvas waiting for fresh ideas and approaches. So, embrace the challenge, stay creative and keep pushing boundaries! Read more at https://lnkd.in/gcsF2y2b. #Advertising #Creativity #HealthcareCommunication #Life
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🎬 Marketing Mastery: When Pop Culture Meets Creativity 🍅+🌭 This is marketing genius at its finest! Leveraging the buzz around Deadpool and Wolverine, Heinz transforms their iconic ketchup and mustard into a perfectly paired blockbuster duo. 💡 What makes this campaign brilliant? 1️⃣ Cultural Relevance: Tapping into a trending movie generates instant attention. 2️⃣ Visual Playfulness: A creative twist that sparks curiosity and conversation. 3️⃣ Memorability: You’ll never look at ketchup and mustard the same way again. The best campaigns don’t just advertise—they entertain, connect, and stay top of mind. What’s your favorite example of creative marketing that’s left a lasting impression? Let’s share and inspire! 👇 #Marketing #Creativity #BrandStrategy #Advertising #Heinz #LinkedInGrowth
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Avery Akkineni - you are 1000% right. We’re in the Taylor Swift era of marketing. Her approach to fan engagement is a masterclass in storytelling, authenticity, and creating moments that matter. From surprise drops and hidden clues to tailored merch, she’s built a brand that feels both intimate yet global. The lesson? Marketing today is about delivering experiences that resonate and evolve with your audience. The “Swiftie” approach isn’t just for pop stars—it’s a strategy any brand can learn from. Are you ready for it? 🎤 #Marketing #BrandBuilding #CustomerFirst
✨ What if I told you Taylor Swift might just be America's best marketing mastermind? VaynerX and Tubi landed in Miami for The Eras Tour with top marketing leaders from across the country to dive deep into all things fandom, community, and brand building. 🎤🎶 As one of the biggest artists in the world, the Taylor Swift effect has built a community that brands are eager to tap into. 📈✨ Hosted by Avery Akkineni, we had the pleasure of welcoming: 🎯 Anjali Sud, CEO of Tubi 💡 Shachar Scott, VP of Marketing - Reality Labs at Meta ✈️ Maggie Schmerin, Chief Advertising Officer at United Airlines 💄 Michelle Crossan-Matos, CMO at Ulta Beauty 🥃 Edward Pilkington, Chief Marketing & Innovation Officer at Diageo North America 🧴 Samantha Steinberger, AVP of Media at L'Oréal 🍗 Matt Rubin, Chief Digital Officer at Popeyes Louisiana Kitchen 🍫 Kelsey Webster, Director of Marketing Strategy & Development at The Hershey Company 🍸 Andrew Roden, VP of Media & Sponsorship at Bacardi 💸 Marni Rosen Schapiro, GM of Global Advertising at Afterpay & Cashapp 💥 Don't miss the full episode—live on YouTube now! 🎥👇 https://lnkd.in/de3sxzfu #Marketing #Fandom #BrandBuilding #Community #BrandLeaders
The Taylor Swift Marketing Effect | Episode 58 of Marketing For the Now
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In the world of marketing, many brands fall short by prioritizing tactics over understanding their customers. Gary Vaynerchuk advocates for: 👉a transformative approach centered on empathy. 👉a key question to ask "Will the person on the other side actually like this?" ✅By doing this we can connect with our audience on a deeper level. 👉the importance of listening, telling authentic stories, and respecting consumers' time. ✅Success comes from building trust and a long-term reputation, not just short-term gains (Patience) By shifting focus from tactics to empathy, we can truly transform our approach and prioritize the needs of our customers. #branding #marketinginnovation #shifttheminset
How to build a brand in 7mins | Gary Vaynerchuk
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Part 2 Importance of Aligning Creators with Brand Values What happens when a brand partners with a creator who doesn’t align with its values? The results can be devastating—audience skepticism, damaged credibility, and a tarnished reputation. Aligning creators with your brand’s core values is more than a best practice; it’s essential for building trust and authenticity. When creators genuinely reflect your brand’s ideals, such as innovation, safety, or sustainability, your message resonates deeply with your audience. For automotive brands, the right creator can turn a campaign into a powerful story—imagine an adventurous influencer elevating the appeal of your off-road vehicles or an eco-conscious advocate promoting your electric car line. Don’t risk sending mixed messages. Ensure your creator partnerships strengthen your brand’s story and credibility. Ready to find creators who align with your brand values? Let’s start building partnerships that drive results.
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