Evocalize’s Post

CULTURE / PODCAST / DESIGN So, it's the annual Autumnal beer review on the Kirk + Kurtts Design Podcast...just in time for December. Ok, fine. Andy Kurtts and I have been a little busy with shit ok. We aren't just your podcast prisoners ok. We have to take a break sometimes between making amazing content. This is always such a fun show because we delve into the seasonal and special edition theme of packaging. What makes seasonal designs resonate emotionally with consumers? What is the importance of nostalgia in marketing? And, what missed opportunities are committed from brands playing it too safe? Listen and find out. https://lnkd.in/gTkZk6-H And listen to previous ones to find out what other shenanigans we get into: https://lnkd.in/gv2PdW-r PS. Listen all the way to the end...cause there may be something cool. Just sayin'. #listentotheend #design #fall #pumpkin #spices #podcast

Whilst we take a break in between Season 3 and Season 4 of the podcast, host and storyteller Kylie Patchett shares some of her top Messaging + Marketing for Healers + Helpers in our Winter Storytelling Series in 6 snack-sized parts: Part 3 - If You're Magenta, WTF Are You Writing Like You're Vanilla? In this episode, we explore the importance of staying true to your unique style. We'll discuss how to ensure your content reflects your vibrant personality and why blending in is not an option. Get ready to stand out and make a bold statement with your messaging. 💛 The importance of staying true to your unique style. 💛 How to ensure your content reflects your vibrant personality. 💛 Tips to avoid blending in and standing out instead. Listen in to this part of the Winter Storytelling Series at https://lnkd.in/gAPnsZmK or go to pod link in profile. #WinterStorytellingSeries #BeBold #StandOut #UniqueStyle #PodcastEpisode #ListenNow

If you are one of the dozenty-thousillion who regularly lends Call to Action® your ears you'll have heard this whopper of an episode already. If you're not... Pull up to the next window and feast on the fantastic Fernando Machado delivering the final interview of his tasty Burger King tenure. In our director's cut, 'Best of', series. We chewed over: 📣 Creativity as a competitive advantage 📣 Being comfortable with being uncomfortable 📣 Building a creative culture 📣 The power of nostalgia 📣 Why creativity should always be tied to business objectives 📣 The challenger mindset  📣 How to build the business case for creativity ...and so much more, including Fer's favourite 'Dads in Briefs' ad ;) Here's an amuse b̶o̶u̶c̶h̶e̶ oreille, “part of your job as a marketeer or the CMO is to help the organisation become more comfortable with being uncomfortable because if you are going to do stuff that’s creative there will always be a degree of fear or being uncomfortable.” Get it in your ears, and gobble: https://lnkd.in/eW8NtNZa - available wherever you get your podcasts. Thanks again Fer, you're a gent. A ...Gasp! PODCAST | Feel better about marketing™ with Fer Machado. #CTAPod📣 #advertising #marketing

End of day photo with my brilliant colleague Carys. I’m afraid tall buildings necessitate unflattering angles… What we’ve been working on today with two different Bespoken Media clients in Canary Wharf: The training we provide is to teams who need practical support developing their branded podcast. We take the essence of your brand, and bring it to life in podcast form, with creative flair and commercial awareness. There are three elements to get right. All are vital: - First, we develop a podcast that meets your organisation’s strategic needs. - Second, we make it valuable to your intended audience. That’s crucial, or they won’t listen. - Finally, we bring the technical expertise to ensure your podcast sounds as plush and professional as your premium brand needs it to be. We love doing this, and we get brilliant and positive feedback from clients. Give us a shout any time you think we might be able to help - it could be to launch a podcast, or to brush up an existing one.

What does being a content creator and working the grill at a restaurant have in common?    As marketers and content creators, we’re often obligated to ship our outputs quickly - move on to the next piece and keep the process flowing.      I spoke to J.C. (Chris) Hutchins of 6sense about this in the latest episode of The Content 10x Podcast. This was his analogy and I could totally relate! (If you have seen my latest keynote and webinar it was all about cooking content in a content kitchen!)    Ever feel like you’re on the grill in a busy diner? How do you work in the time to create different types of content, mix things up and find new ways of creating content that generates a different type of value from the regular burger and fries?! 🍔    Chris shared some great insights into this dilemma on The Content 10x Podcast. Be sure to check it out. #contentstrategy #contentrepurposing #b2bmarketing

personal branding. free seminar. 1. do good work [you can't have a brand without a product] 2. earn a reputation for being really good at something 3. be nice. don't be a jerk 4. let the world find out about you organically [word of mouth] or start a podcast or whatever else you can sustain [caution: don't create more demand than you can handle well] 5. keep up to date summary: be an expert that clients are happy to run into, at the mall. photo: subject did not read point 3.

Your podcast's first 30 seconds can make or break your show! Here's why! What you say in those first 30 seconds defines your audience's future with you. Ramit Sethi, in his book I Will Teach You To Be Rich, shares a powerful insight: He says that you can tell how good a restaurant is within the first 30 seconds that you walk in. It's the same with your podcast. If your opening doesn't hook them, they'll leave. And they probably will never come back. So here's the solution: Make those 30 seconds count. Whether it's → an interesting story → a bold statement → or a curiosity invoking question ...your first few words should grab your audience by the ears. It's not just about saying something. It’s about saying something that matters. Start strong, keep them curious, and they’ll stick around for more. --- ♻️ Found this post useful? REPOST it to help someone! 👉 I analyzed 300+ hooks from the top creators and created templates from the best 100 hooks. I am giving it away for FREE. Download it for FREE now (link in 📌 pinned comments)

Back in the depths of lockdown I was interviewed by Tom Whatley for his podcast, Maker Mixtape. It was just after I had gone freelance, but a lot of the advice I share still runs true three years on. I talked about: 🎉 The systems I use to build personal brands and communities for myself and my clients 🎉 How I built an engaged community around my passion for local food - online and in-person 🎉 Why a content strategy doesn't need to be complex to be impactful Check it out and let me know what you think! https://lnkd.in/eJNNyAJd

Back in the depths of lockdown I was interviewed by Tom Whatley for his podcast, Maker Mixtape. It was just after I had gone freelance, but a lot of the advice I share still runs true three years on. I talked about: 🎉 The systems I use to build personal brands and communities for myself and my clients 🎉 How I built an engaged community around my passion for local food - online and in-person 🎉 Why a content strategy doesn't need to be complex to be impactful Check it out and let me know what you think! https://lnkd.in/eG6nHzVj

Ever feel like you need MORE TIME to make positive business decisions...? 👀 🎧 Well... ⤵ We can’t give you more time, BUT WE CAN fill you in on how total brand clarity and alignment make the 16 waking hours in each each day worthwhile (and then some): 🎙 OFFICIALLY DROPPED—Our CEO, Brooke Foley, joins DAVE PYGON, CEO of PYGON ONE Consulting for the WIN THE 16 PODCAST 💥 Tune into Brooke's tips to making clear decisions that drive dependable, repeatable, scalable outcomes—ALL DAY LONG: https://lnkd.in/gHVEBsn3