Giles Edwards

How did your earlier studies shape your future?? Our team’s career paths are full of surprises, and Jamie’s is no exception! In this episode, Jamie reflects on his Art GCSE and how it shaped his creativity—a trait that’s essential in digital PR. 🎨 Who knew that high school art classes could leave such a lasting impact? Stay tuned as we uncover more team stories! #creativejourney #artGCSE #digitalPR #teamstories #tellingstories #PRbyWhitneyWilliams #digitialPR

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🎨 Designing Distinction: Click Creative Media's Graphic Design Magic 🌟 In a world where attention spans are fleeting and impressions are everything, Click Creative Media stands at the forefront of graphic design innovation. Our bespoke Graphic Design solutions go beyond aesthetics; they carve out a niche for your brand in the minds of your audience, ensuring lasting impact and recognition. About Us: We're more than just a digital marketing agency. We're architects of brand identity, crafting visual legacies that resonate with authenticity and purpose. Our Services: 🖌️ Logo Design: Your logo is the beacon of your brand, and we meticulously craft symbols that tell your story with elegance and depth. 🌈 Visual Identity: Consistency is key, and our visual identity services ensure that your brand speaks with a unified voice across all platforms. 📱 Digital Content Design: Captivate your audience in the digital realm with designs that compel action and engagement. 🗺️ Brand Strategy: We're not just designers; we're strategists, mapping out the journey towards a compelling and enduring brand presence. Contact Us: Ready to elevate your brand with Graphic Design Magic? Get in touch with us today to embark on a journey of distinction and impact. Let's craft a visual legacy that stands the test of time together.  CONTACT US ON👉 https://lnkd.in/d8tvXESn #ClickCreativeMedia #LogoDesign #VisualIdentity #DigitalContentDesign #BrandingStrategy #CreativeAgency

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What goes into creating winning award entries? We're lucky to have a few wins under our belt, as well as judging industry and comms awards across the years. Missive's Whitney Simon, Erin Lovett, Nicola Koronka and Emma Ross reveal what the judges are looking for when they're deciding on the all important gold medals, including: 🟡 Why entering awards is important 🟡 How to win awards 🟡 Telling a compelling story with your entry 🟡 Providing quantifiable results and evidence https://lnkd.in/eJM_NnHc

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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗴𝗼𝘁 𝘆𝗼𝘂𝗿 𝗵𝗮𝗻𝗱𝘀 𝗼𝗻 𝗦𝗼𝗱𝗶𝘂𝗺 & 𝗖𝗼'𝘀. 𝗯𝗿𝗮𝗻𝗱 𝗮𝘂𝗱𝗶𝘁 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁❓ The charity brand audit checklist is a great way to gauge where your brand is strong 💪 And where it needs improving. It's easy to use. By assessing key areas such as… - Your brand identity - Messaging - Collateral - Digital presence - Community perception - Partnerships - Internal branding; - Your overall strategy … You can get an idea of how your charity brand stacks up. 🆓 Download your 𝗙𝗥𝗘𝗘 brand audit checklist right here https://lnkd.in/eJx9Fscb 💬 P.S. What did your charity brand audit reveal? Tell us in the comments. #charity #nonprofitmarketing #nonprofitleadership #branding

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Does your corporate content consistently meet the brief? Is it in line with your client’s expectations? And is your editorial output clear, factual and accurate?   If you answered ‘no’ ❌ to any of these questions, it’s possible your brand’s reputation could be at risk.   We explore why it’s important to embed quality control processes into every stage of content production – and how this focus is essential to building strong stakeholder relationships and maintaining audience trust.   Link in comments. ⬇️

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This week's newsletter is all about money 🤑 It's the second part of our 'Research Animations 101' series, where we reveal everything you need to know about using animation to boost engagement with your research. This week I'm answering the question: 'How much does an animation cost?' Full disclosure, there's no single answer to that question. However, money can be a bit of a taboo in the creative industries so I wanted to address this question as a way of bringing some honesty into that conversation. Being upfront about costs is to everyone's benefit - it helps those looking to commission a piece of communications content, like an animation, and the creative producers who they're seeking support from. Take a read and subscribe to the newsletter if you want more of this kind of thing in your inbox every week... https://bit.ly/3UwHt0n #animation #sciencecommunication #research

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Some organisations feel that there isn’t a need to work with an independent standards authority because they have their own systems to tackle bullying and harassment. But 84% of creative industry workers say there is a real need for this type of body and our latest survey results show that current systems aren't working.

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Organisations having their own systems and resources to investigate and tackle unwanted behaviours sounds great, but is that enough? What learning is being captured and shared to make sure workplace behaviours improve in the organisation? What impact are these systems and resources having on preventing unwanted workplace practices, and promoting a safe, inclusive work culture in the organisation and beyond? How do organisations engage within their own eco-system to ensure they tackle these issues in the same way? Marking your own homework is never ideal - but what if there is even a lack of clarity about what Standards it is being marked against? This important discussion with Head of Bectu Philippa Childs at the recent Culture, Media and Sport Committee evidence session on Film and HETV highlighted how CIISA - as an independent body - can help provide reassurance and accountability across the Screen sector (and all the creative industries) that organisations are tackling the unwanted behaviours that so many say occur too often in their workplace. CIISA will work with organisations to: - Identify and share their best practice with everybody, so there is consistency and clarity across the entire sector - Help identify what individual organisations need to support their staff, which can include guidance, training, accreditation and other developmental pathways. - Support and assist organisations in their assessment of where they are on their journey to embed safe and inclusive workplaces and cultures. Find out more: www.ciisa.org.uk #filmindustry #ciisa #timetoinvest #creativeindustries

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Accessible. Practical. Affordable. Essential commercial skills for creatives.

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The ultimate guide to website accessibility Developing a website that is fitting to the consumer is key to creating a successful brand. Through workshops and active research, identifying colour combinations and typography that stays clear and comprehensive for a wide range of impairments becomes the initial building blocks for an effective website. For our top practical tips to ensure that your website is accessible for all https://lnkd.in/drWV57Nw

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“No, I’m not a creative person.” 😔 Is this you?....... Do you want to be more creative? We have some ways to help you spark it up👇🏻 From everyday creative things you're probably already doing.. 😨 To easy things you can do right now to get those creative juices flowing. 🍋 We've got some essential tips and idea's 💡 here in our latest blog. https://lnkd.in/eBWHFnFP #creativitytips #becreative #creative

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We are incredibly excited to announce Brand Narrative Media! A consultancy-led production service, designed to help you craft a compelling story for your brand. We will help you create a narrative that resonates with your audience and sets you apart in the market. Find out more about Brand Narrative at brandnarrative.uk #brandnarrativemedia #storytelling #brandstorytelling

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Tempted by the prospect of a creative agency collab, but unsure what to expect? Well, speculate no more. We’re letting you in on a few truths we live by here at WLM… 1. We ensure you get the most bang for your buck 💰 Achieving the best possible outcome for our clients is central to our agency’s ethos – and with 20 years of experience behind us, we’ve kind of become ninjas at it. We know what will work and what won’t based on the budget available, and we’ll make sure we’re straight with you on what’s doable from the outset. 2. It takes teamwork to make the dream work 🙌 We love getting our teeth into an exciting new project, and it’s easier to hit the ground running if we can establish a good working relationship with you from the very start. We trade on delivering powerful content, and we’re more likely to hit the target when we have your regular input and feedback. By managing our projects in Basecamp, we put openness and transparency at the core of our communication. All stakeholders have full project visibility and can input any feedback directly, setting the stage for a harmonious Client X Agency collab. 3. There’s more than one type of ‘creativity’ 🧠 Creative agencies like WLM are known for our ability to bring a brand to life through striking design, punchy copy and strong storytelling; all of which are our raison d’être. However, at WLM we’re also known for channelling our creativity in less traditional ways. By applying out-of-the-box thinking, we’re able to explore new ideas, support you in developing strong content strategies and find innovative solutions to problems you might not even have known existed! 4. We value transparency - on both sides 👀 Putting energy into a project when it’s not heading in the right direction is going to result in frustration for both parties. At WLM, we ensure we have a full understanding of your vision and objectives before we dive in. Our processes are designed to allow for feedback at an early stage, so you can input on how the project is progressing. If we have any concerns of our own, we’ll voice them while understanding there are often myriad reasons for why projects have to look, read or function a certain way. By following our own golden rules, we up our chances of delivering great results that match (or, dare we say, surpass?) your original vision. Maintaining open communication is central to keeping the project on track, and hopefully avoiding any uncomfortable ‘expectation versus reality’ moments further down the line. 5. Our skills stretch beyond just ‘design’ and ‘editorial’ 🤓 We can’t speak for all creative agencies here, but WLM can offer a wide range of services beyond our (admittedly excellent) copywriting and graphic design offerings. Our team can support you with strategy, video, animation and branding, to name just a few. Get a flavour of what we do over on whitelightmedia.co.uk What golden rules do you work by?

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Here's a handy reminder of what's expected of a Creative Director. My A to Z guide is not comprehensive; I cover more details when coaching people, but this is a good start. ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ ⚡ My 'HOW TO BE A CREATIVE DIRECTOR WITHOUT SUCKING AT IT' Coaching Course starts on June 26 - there are 2 spots left. Sign up before the end of June 17 for a 10% discount. Message me or comment for more details. #creativedirector #creativecoach #advertising

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In a world that’s dominated by new ideas, how do you keep your best ones protected? We reveal our five tips for SME's to retain their creative ideas in communications. Head over to our website to read more: https://lnkd.in/e3K4mRRJ

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