Giles Edwards’ Post

Ever wished you could multitask more efficiently? Tim Sweetman may have cracked the code! As a Chick-fil-A Restaurants owner and host of the Tension Podcast his days are nonstop. So he got innovative... 👀 Why record podcasts from a studio when you can do it at the drive-thru window? Talk about content creation efficiency! 💯 In our new episode, Tim shares his philosophy on "unreasonable hospitality" - making guests feel like VIPs through small personal touches. You'll hear creative examples like: ‣ Writing custom notes ‣ Gifting thoughtful presents ‣ Inviting loyal customers to team parties Tim's tactics turbo-charge word-of-mouth marketing on a budget. Because who doesn't love feeling special? 🥰 Drop a comment below if you'd record an episode with Tim at the drive-thru! #marketingpodcast #contentmarketing #marketing #hospitality #customerexperience #localmarketing #FrAIday

Are you curious about McDonald's latest attempt to reach a niche audience through anime culture? Check out one of the latest episodes of #MarketingMatters powered by The Wharton School and Barbara Kahn, where our guest Jeff Beer, Staff Editor at Fast Company, dissects McDonald's bold moves. Jeff praised this campaign as a definite 'Hit' and believes it was a perfect blend of fandom acknowledgment and creative marketing. Do you want to learn the secret sauce to winning over aficionados and turning them into brand ambassadors? Listen to the full episode wherever you get your podcasts for groundbreaking insights into fan-centric marketing strategies. #CreativeMarketing #AuthenticEngagement #AnimeFans

🤩 The new Foodbevy website is launching and I need your help choosing what layout we should use for our home page. Could you help me decide? Over the past few years we've helped thousands of CPG founders with inspiration, education, and partnership as they grow food and beverage businesses. We've created some really valuable content, but our original website was stale, and information was hard to find. So we gave it a face lift to put our content front and center. Here's where I need your help. Would you prefer to have the home page categorized by each media type (CPG news, articles, podcast, and webinar)? or would you prefer a running feed with everything together? Check out the two live links and let me know which version you prefer in the comments and why! Organized by Media Type: www.foodbevy.com Organized by Running Feed: https://lnkd.in/g6yYeH-v #CPG

Whilst we take a break in between Season 3 and Season 4 of the podcast, host and storyteller Kylie Patchett shares some of her top Messaging + Marketing for Healers + Helpers in our Winter Storytelling Series in 6 snack-sized parts: Part 3 - If You're Magenta, WTF Are You Writing Like You're Vanilla? In this episode, we explore the importance of staying true to your unique style. We'll discuss how to ensure your content reflects your vibrant personality and why blending in is not an option. Get ready to stand out and make a bold statement with your messaging. 💛 The importance of staying true to your unique style. 💛 How to ensure your content reflects your vibrant personality. 💛 Tips to avoid blending in and standing out instead. Listen in to this part of the Winter Storytelling Series at https://lnkd.in/gAPnsZmK or go to pod link in profile. #WinterStorytellingSeries #BeBold #StandOut #UniqueStyle #PodcastEpisode #ListenNow

Become a better podcaster - tip #002 Failure to prepare is preparing to fail. It’s like taking a road trip without knowing the destination. Planning podcasts are like road trips. Here’s 5 steps to prepare for your first or next recording. 1. Who’s in the car? Imagine you’re talking to the person in the passenger seat. Just you and them. Who are they and what do they need help with? 2. Know the outcome. Strong content solves one key problem. What is the point you’re trying to get across. Be specific. 3. Pave the road. What are the key steps or milestones you need to cover to get them to their destination. 4. Be the example. What part of your own story can you bring into the content to make it unique to you. Speak from experience. 5. Where are you eating? Once you're at the destination (solved the problem), theres always a next step (like finding a restaurant after a day in the car). This is your call to action so that you can continue to help. Make this clear and easy to follow.

Over 2 Million Copies Sold: Paulette's Personal Journey to Success Discover Paulette's journey and expertise of selling over 2 million copies of her booklet without spending a dime on advertising. Listen to this episode of the Overcome Yourself Podcast to learn the steps and strategies that led to massive success in multiple languages and formats. #FreeAdvertisingSecrets #SuccessWithoutAds #SellingMillionsForFree #LanguageVersatility #MarketingStrategies #BusinessGrowth #EntrepreneurTips #DigitalPublishing #BookPromotion #StayCostEffective

Last week kicked off our regular internal strategy team ‘get together’ that we’ll now be hosting every quarter; One hour dedicated to sharing our favourite podcasts, articles, and books relating to a topic in the style of 'This House Believes’.    This week's engaging topic? Brand Loyalty is a thing of the past.    Some great conversations & topical examples ranging from Taylor Swift to Baked Beans and everything in between.    …and breakfast was an added bonus.    We’d invite you to share any interesting examples of where brand loyalty is still king in the comments below.     #HainesMcGregor #Strategy #BrandLoyalty

Are you doing the basics? I listened to a podcast interview with Tiago Forte, author of Building a second brain, and Jay Clouse asked him how he built such a large email list for his business. Tiago said something like "I just did what everybody recommends, I did the basics. That stuff works if you actually do it" A lot of my clients come to me looking for some secret marketing hack to make their business work. I'm a fan of creative thinking and using it to do something original and make your business stand out, but you also need to just do those basics: set up an autoresponder, give people a compelling reason to opt in, do the things that bring new visitors to that page, then email them interesting, useful, stuff regularly. It's hard to slog through some of these tasks when we're impatient but the rewards are worth it.

“New business is the desired outcome, the thing we want to happen - not the action.” Agency owners, if there’s one thing you do this week, make sure its listening to EP87 of the #SmallSparkTheory podcast from the brilliant Lucy Mann. Agency owners I’m speaking to right now need leads, but there’s either no plan or no consistency to their marketing and sales strategy. You need a robust sales and marketing strategy to drive new business. Saying, “Things are quiet, we need to do some new business” means absolutely nothing without a plan that’s aligned to your business objectives. Lucy shares her top 5 things you should be doing now to reboot your pipeline and even includes a free short guide to help you. https://lnkd.in/eAiYakmR And if this is the first time you’re being introduced to this excellent podcast, go back to the start and listen to all the back episodes, they are gold dust for agencies. #AgencyLife #Agency #Marketing

Whilst we take a break in between Season 3 and Season 4 of the podcast, host and storyteller Kylie Patchett shares some of her top Messaging + Marketing for Healers + Helpers in our Winter Storytelling Series in 6 snack-sized parts:⁠ ⁠ Part 3 - If You're Magenta, WTF Are You Writing Like You're Vanilla?⁠ ⁠ In this episode, we explore the importance of staying true to your unique style. We'll discuss how to ensure your content reflects your vibrant personality and why blending in is not an option. Get ready to stand out and make a bold statement with your messaging.⁠ ⁠ - The importance of staying true to your unique style.⁠ - How to ensure your content reflects your vibrant personality.⁠ - Tips to avoid blending in and standing out instead.⁠ ⁠ Listen in to this part of the Winter Storytelling Series at https://lnkd.in/gAPnsZmK⁠ ⁠⁠ #WinterStorytellingSeries #BeBold #StandOut #UniqueStyle #PodcastEpisode #ListenNow⁠