Tim Sweetman

SO WHAT?! Let's say you're in the tree and lawn care industry. Your current website headline says, "We're your neighbor tree and lawn care professionals." SO WHAT? How does that make you stand out? How does that differentiate you? A good way to make your messaging clearer and engage more people is to have an internal conversation with yourself. --- "We're your neighbor tree and lawn care professionals." SO WHAT? Because we have certified arborists in tree, shrub, and lawn conditions. I DON'T CARE But our team of experienced professionals has a combined industry tenure of over 75 years. WHAT'S IN IT FOR ME? Professional tree trimming and lawn care will save you from unexpected damage and injuries, raise your property value, and save you the time and effort of doing it yourself. HMMMM? THEN WHY YOU? Because we offer tailored care plans, use state-of-the-art equipment, and provide reliable, consistent maintenance, ensuring your landscape is always in top condition and enhancing your property's beauty and value. YAWN. DOESN'T EVERYONE ELSE IN YOUR INDUSTRY? Our certified arborists know this region's unique conditions, providing personalized care and consistent maintenance that others may overlook. This results in a more beautiful, healthy, and valuable property, giving you peace of mind and saving you time and effort. SO WHAT'S IN IT FOR ME, THE CONSUMER? Think of us as your expert partners who'll protect the investment in your home with a beautiful and safe landscape using personalized, certified tree and lawn care. MAKE THAT SHORTER Main Headline: Maximize Your Home's Value and Appeal Subhead: with the Region's Leading Certified Tree and Lawn Care Experts <Social Proof Image of a home's landscape> If you need some guidance on how to craft your messaging, hop on my calendar for a complimentary consultation. #MarketingStrategy #BrandMessaging #DigitalMarketing #ContentMarketing #CustomerEngagement

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Do you view a new non-fiction book by checking out the Table of Contents? I do. For instance, in "Epic Content Marketing - Second Edition," by Joe Pulizzi and Brian Piper, the Table of Contents is clearly laid out and easily defines crucial areas for development. Part II - Defining Your Content Niche and Strategy Chapter 6: The Six Principles of Epic Content Marketing Chapter 9: Defining the Engagement Cycle The whole book is like that--presenting valuable information for a marketer that covers important areas. It really is one of the best books on the market for developing a strong content marketing strategy. Of course, no one has the time to peruse an entire book, which is why the TOC is critical. Research your target audience's concerns and then create chapter titles that address them. You'll satisfy all those Amazon "Read Sample" buyers. ;-) #bookwriting #personaldevelopment #creativity

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🚀 Reviews are like gold for small biz! Collect 'em, show 'em off, and watch trust skyrocket. 🌟🛠️ At Colorado Springs Web Designs, we get how crucial this is. Our hand-crafted websites are primed for showing off your happy customer shoutouts. Plus, our $0 down model makes it easy-peasy to get started. Ready to boost that trust factor? 📈 Tap that link to chat about your strategy. 💬 #WebDesign #CustomerTrust #SEO

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We're wondering if a "why choose us" statement important website content? For example - we have a "Why Choose Us" on the Sterling Sky homepage (https://lnkd.in/gFQegTEW) that we HOPE is helping clients choose us as their internet marketing company. What factors compel a potential client to contact you?  ➡ Low barrier to contact?  ➡ What peers say about you?  ➡ How the website positions itself (thought leaders or experts?)  ➡ Something else? Is a "why choose us" statement more or less important than a client or peer testimonial?

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Government contractors, is your website putting your best foot forward? It’s tempting to think that in the world of RFPs and RFIs you don’t need a strong website to win more government contracts. But that’s outdated thinking. Today’s government buyers are looking at vendor websites when making RFP decisions — as many as 55% of them say it impacts RFP outcomes. If your website isn’t up to date, we can help. Email [email protected] to learn more. Want more stats about how government buyers are making purchasing decisions in the digital era? Comment REPORT below, and I’ll share our full report for free. #governmentcontracting #b2g #businesstogovernment #govcon #vendorselection #supplierselection #gsa

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The list is long! 📋 But MIGHTY! WIth the help of my incredible team of VA's we offer the following services to help make our client's business dreams come true. 👉🏻 Web design 👉🏻 Project Management 👉🏻 Branding 👉🏻 Email marketing  👉🏻Blog management 👉🏻 Social media management 👉🏻 Public relations 👉🏻 Podcast editing 👉🏻 Copywriting Send us a DM or click the link in our bio if you are looking to outsource! #businessservices #hireava #outsourcing #webdesign #projectmanagement #branding #emailmarketing #blogmanagement #socialmediamanagement #publicrelations #podcastediting #copywriting #milspouseva #businesstips #growyourbusiness #linkinbio

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Do you have a plan for maintaining your business's blog? If not, check out this interview I had with Diane Helbig about simple ways you can boost your blog's SEO results without writing a single new post. https://lnkd.in/g9bjDF8S #podmatch #seo #cmo #ceo

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Are you ready to identify your core audience? You need more than just "a person who..." understanding of who your audience is to know what they might need from you. Sam Cuellar shares what he thinks is most important in identifying the power of your core audience in a recent National Institute for Social Media blog. Check it out here and let me know what works for you in understanding your core audience. https://lnkd.in/gMByB9uf

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Extra domain names? Multiple domain names can be a challenge for a business. What do you do with them? Business acquisitions, old domain ideas, spelling variations, you name it. You have a domain name for it. How do you point them to your main website? You’ve got a couple options: 🔀 Change the htaccess file on the web server 🔀 Redirect from your domain registrar 🔀 Use a CNAME entry in DNS (but not the best idea) How many domain names do you have? What are you doing with them?

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I'll tell you the one main thing that is causing this client's organic search engine traffic to start to take off, and how you can add it to your website... Last summer they averaged ~8 visitors a day. With SEO, now they're averaging ~30 a day, and we're just getting started. 🚀 Yes, we optimized their website's structure. Yes, we continue to do on-going content. But I believe the secret to this business's organic starting to gain momentum is a little thing called Schema. What's Schema? It's Google's love language. When Google comes to your website they make educated guesses. "I think this is the product. I'm assuming this is what it's about." When you add Schema it TELLS search engines exactly what your product is about. Google no longer has to guess your business name, product, prices, reviews, phone number, or anything else you tell it. And because you spoke its love language it trusts your website more. And when Google trusts your website more it ranks it higher. Google "local business schema generator" and you'll find a dozen websites that will help you add this to your website... for free.

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Hey there, entrepreneurs! 🚀 Navigating the digital world can be tricky, but managing your online rep is key to growth. 📈 Effective review management can turn customer feedback into your business's superpower, and building up those citations helps folks find you faster on the web. 🌐 At Colorado Springs Web Designs, we get that a smooth-running website and showing up on Google Maps can make a huge difference. Our hand-coded sites and specialized SEO services are tailored just for you. 💻 Ready to boost your business? Let's chat! Schedule a free strategy session today. 💼 #ReputationManagement #BusinessGrowth #SEO

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Debunking Google Grant Myths! I have been seeing more and more agencies posting about Google grants, some are giving accurate information like my good friend Faigy Gilder while others seem to have just copied and pasted old outdated junk. Jason King and I are planning another webinar coming up to share insight on what's new and hot with #GoogleAdGrants in 2024. I'll drop a link when we finalize the date. #Googleads #Nonprofits #Nonproftmarketing

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Interview skills are critical for getting the quotes and information you need to tell a story, for print certainly, but especially for video. Here are a few tips. Sign up for our "21 qualities your copywriter should possess" tip sheet. Sign up: https://lnkd.in/gP6ntfvN #copywriter #copywriting #writerslife #contentwriting #contentmarketing #contentwriter #contentcreation #contentcreator #storyteller #storytelling Kevin Orfield Communications Copy that connects. Content that counts.

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Back in January, I released a series on fake influencers. I discussed how pods made it harder for those of us trying to earn an honest living, supporting business owners here on LinkedIn... As it creates false expectations. If you ever wanted to know more, here it is. Mind=Blown #B2B #pod #engagement #fakeinfluencers

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Website Writing Tip: Explain Your Process Do you know someone who has to know all of the details before they make a purchase? I can be like that sometimes. Help those people out by explaining the details about purchasing your product or service. How long does it take to arrive? How many sessions can they expect to need? Need help writing your website copy? Reach out to Harmony Website Design at https://lnkd.in/gsserPdB. [Alt-text]: page of a photographer's website showing how glamour portrait sessions work #HarmonyWebsiteDesign #WebDesign #WebsiteDesign #Design #Marketing #CustomWebsite #CustomWebDesign #SEO #TacomaWebDesign #TacomaSmallBusiness

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You don't have to exhaust yourself on the never-ending content treadmill. One way to save yourself time and effort is repurposing existing content. That's what Sami Bedell-Mulhern and I talked about on the Digital Marketing Therapy podcast. What you'll learn: → How to identify which content to prioritize for repurposing → Simple formatting and optimization techniques to breathe new life into old blog posts → The role of AI in content creation and repurposing → Strategies for balancing new and repurposed content in your editorial calendar → Tips for organizing and tracking your content assets Check it out at the link below and follow me for daily content tips! https://lnkd.in/gbTiTT4j #nonprofit #blogging #contentmarketing #ceo #cmo

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