Sean Littman’s Post

6mo

Debunking Google Grant Myths! I have been seeing more and more agencies posting about Google grants, some are giving accurate information like my good friend Faigy Gilder while others seem to have just copied and pasted old outdated junk. Jason King and I are planning another webinar coming up to share insight on what's new and hot with #GoogleAdGrants in 2024. I'll drop a link when we finalize the date. #Googleads #Nonprofits #Nonproftmarketing

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Around now on social media. Everybody starting to get into Google grants now. And you know, girl, that's old school I've been We've been dealing with Google Grants for like 5-6 years already. Several of my other contemporaries been dealing with shout out Jason King. But everyone's posting all this information about Google Grants like it's the newest, hottest thing on the planet. But they're posting all the wrong information. Everything is outdated. Every single time I see another marketing agency post about Google Grants and make it seem like it's the next biggest thing since sliced bread you're posting. Literally. Old information is outdated. One of my favorite ones is that if you don't use it, you lose it. That is not true at all. Google is not turning off your campaigns. Google is not kicking you out of the program. The other one is the $2. 00 bids rule. That is not happening anymore. That is not an effect. Google cares about performance. Google cares only about performance with the grants and that's really it. But you still have to optimize and run your campaigns properly because at the end of the day, the key to winning it searches guys if no one's looking for you on the Internet. You're not going to get the clicks O creating campaigns that drive traffic and get clicks and website visits are great for top of funnel, but if you're not doing anything with them then you're just wasting time. This is why all these other agencies out there that we keep seeing post about Google grants are telling you they'll get you all so many different, so many website visits. But I don't care about website visits because how is that conducive to my marketing unless I'm running retargeting campaigns and running some running pmax retargeting campaigns or any type of retargeting. And building audiences. Was that then? Great, I'm sold. But debunking Google Grant? Miss it's it's gonna be a good webinar. Jason Kingring be putting it on the next couple weeks. I'm gonna tell you when that date is, so stay tuned. But I had to put out this video because I'm sick and tired of seeing so many different agencies talking about Google grants pretending like it's the newest thing out there on the market, and just giving you old, outdated information.

Helping Nonprofits Maximize Marketing Impact | Fractional CMO for NPOs | Strategic Communications & Google Ad Grant Expertise

6mo

Oooo can't wait!

Freelance Google Ad Grants Certified Professional and Google Ads trainer

6mo

Ad Grant Myths... my favorite topic!

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Sean Littman

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