Mary Rose "Wildfire" Maguire

I could have titled this blog post „SEO Marketing for Business Owners who Aren’t Really Sure What SEO Is.“ Kind of awkward 😬 But it gets the point across! Check out this intro to SEO marketing ➡️ https://lnkd.in/ezTKfE-8

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Helpful Content Analysis Summary 1. Helpful content was not always a "site wide" devaluation or suppression of content - this was more notable on domains that had different content topics in different sub folders - HCU would often hit specific content types and not everything 2. Sites that were "single topic" often saw the greatest hits because of how HCU worked - it would look at overall engagement & performance factors post brand assessment before supressing content 3. It APPEARS as if a threshold would be met if a larger portion of content didn't yield expected behaviour - if the probability of a "poor session" went up too high than the overall impact would be almost DOMAIN wide 4. In-page ads and UX appeared to play a part in helpful content evaluation - I noticed trends in auditing where shorter engagement page profiles (because of UX and ad stuffing) lead to shorter and lesser engagement - often these sites had ads nearly SITEWIDE which would drag down GLOBAL metrics - rendering MORE of the domain less helpful & more likely to suffer wider suppression 5. Interaction to content availability LOOKED to be a factor - this is my own speculation. But if pages had thousands of words of content that never saw interaction - it would be an indicator that: > the content may not have been helping users to achieve what they set out to do > The content may have been written for SEO > Poor / disorganised or cluttered content layouts would put users off from engaging or scrolling For example - I noted a huge amount of casino affiliate sites that jammed far too much content into comparison pages saw significant decline because no one would consume a full article and less than 10% of users even got half way through scrolling 6. HCU could be SKIPPED if other thesholds were met - if a page/overarching brand was strong enough, Google could use other factors outside of HCU for evaluation - thus some sites would just sail through HCU as if nothing happened 7. UGC likely won not just because of REDDIT + GOOGLE in bed, but because UGC tends to have a negative more real world bias which subsequently tends to draw more engagement than content that has a bias behind it (to get you to buy a product i.e. affiliate) Other things to note: 1. Once HCU suppression was in place - little could be done to have any effect - I don't say this lightly, suppressions are WORSE than penalties/manual actions which can be recovered from more quickly (generally) 2. HCU suppression IS transferable - however there appears to be SIGNAL TRANSFER lag - which may explain why some site owners who changed the domain saw a burst of traffic before seeing everything bottom out again 3. HCU escape MAY be possible with a change of domain and migration of content without using Google search console COA - but how sustainable this is - I don't know - Google has a hard time attributing content to original sources #seo #seotips

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Don't forget add Alt Tags (AKA Alt Text) to your images to help visitors utilizing screen readers (and Google) understand your images. Don't passively rely on your #CMS to auto-generate alt tags. Double check to ensure they are both accurate and helpful! https://lnkd.in/gh2HwDfP

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If your editors spend >1hr. editing an article, you have: a. a process problem (identify underlying gaps in briefs/templates) b. an internal documentation problem (ICP/product positioning communicated + re-trained) c. a role/expectations problem (editors wanna rewrite vs. edit) d. a delegation problem (editors/content mangers "need to do it themselves" vs. building a systematic workflow with the first three above) — often NOT a "writer" or "editor" problem.

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Writing copy? 👉 you have to know your icp Prioritizing roadmap? 👉 you have to know your icp Planning events? 👉 you have to know your icp Thinking about content partnerships or influencers? 👉 you have to know your icp Considering investing $$$$ in analyst relations? 👉 you have to know your icp Setting up a competitive program? 👉 you have to know your icp If you don't? You'll still get a lot done. It just won't have a ton of impact. Marketers, if you're only doing one more thing this year, let it be this. You'll set yourself up for a good 2025. Episode 3 of Competitive Intelligence Alliance CI Confidential is out now 👀

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The paradox of agencies: Most "marketing" related agencies don't need a whole lot of "marketing." Instead, they need a lot of direct outreach activity. Here's the thing: the work you do for your clients is rarely the work you need to grow your firm. Most agencies are simply trying to do too much. My advice is to pick one, MAYBE two, lead-gen activities, and then execute at a ridiculously high volume. That's it. That's the secret. Your next level of growth isn't about doing more things—it's about doing less things at a higher volume. ===================================== - Follow me Frank Cowell for daily growth tips - Please repost for your network ♻️ - Join my free newsletter - Check out my content partner AgencyAnalytics !

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One challenge that news SEOs occasionally face is creating an evergreen content strategy because evergreen content isn’t exactly news. 🌲 Even though evergreen content for news sites seems counterintuitive, it isn’t. For evergreen content to benefit both the site and the readers, it has to be rooted in the news, which makes it newsy. And because it’s newsy, having an evergreen content strategy helps newsrooms create more content around a new idea, subject or event, and it can help sites rank for breaking news topics without actually breaking the news. The most straightforward topic for news evergreen content is explainers. Explainers are a great way to create factual, serviceable content about an event or person that informs your readers and creates background information about a person or event that you can link to repeatedly. Another benefit of explainers is that they provide the background information that your readers might otherwise leave your site to find. This keeps your readers on your site, reading your content. For some examples of newsy evergreen article ideas to get you started, check out Creating Evergreen Content For News Sites at Oriole Group. #SEO #content #cmo 🌲 🌲 🌲

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5 Seo content ideas you're not using yet (but should!) The good news is that you don't need $10000 to start applying them on your website. They include:  — Answering FAQ as blog posts — Creating comparison articles — Use Customer stories as case study — Publish “how to” guide — Repurposing video content into blog posts PS: Watch the video for examples (in comment section) Then, state which of this ideas you're already implementing or desire to start executing for your business. #seocontentguy#seocontentwriting

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If you’re a changemaker or visionary brand, I’ve got good news and bad news. Bad news first 📛 Your marketing content has to lift a lot heavier than the average personal brand. It requires more time and energy, and your sales pages will need to be longer. Your content must work harder, not because your audience is unaware, but due to: ✔️ Inertia: Many recognize issues but feel powerless to act. ✔️ Overwhelm: The scale of problems can paralyze potential changemakers. ✔️ Comfort zones: Some prefer to stay in their bubble. ✔️ Lack of motivation: Not everyone sees themselves as fighters for change. The good news 🫂 There is a strategy you can use to connect with your audience and exact change Focus your content on: ✔️ Empowerment: Show how individuals can make a difference. ✔️ Bite-sized action: Break down big problems into manageable steps. ✔️ Inspiration: Share success stories to motivate action. ✔️ Community building: Create a sense of belonging for changemakers. Your content should inform, inspire, and provide clear pathways to action such as a framework. While this approach requires more effort, it’s essential for building a movement around your cause. Even better news 🙌🏾 This is where writing a book becomes invaluable. It’s a powerful way for changemakers to amplify their message, share their vision, and connect with a broader audience. By documenting your journey, you can inspire others to make meaningful change. If you feel called to share your story and inspire change, this is your sign. 🤘🏾 Submit your manuscript (or at least 3 chapters) for consideration. If selected, you'll be invited to a discovery call where we'll provide a complimentary review of your work and discuss the publishing process. Submit Now – Only 3 spots left for 2024! https://lnkd.in/equhjEpQ

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39 Ways to Increase Your Website Traffic: Tip #19 Add Hashtags Use specific, relevant hashtags when sharing content on LinkedIn, Facebook, and similar platforms to increase reach and attract an engaged audience. Keep your hashtags specific to your post topic, so you can get people looking for whatever it is you're sharing. #Hashtags #SiteTraffic #BigD #MarketingTips #MarketingManager #Websites #WebsiteTraffic #LinkedIn #Facebook #AudienceEngagement #39Ways #TargetAudiences #DigitalMarketing #BusinessGrowth #OnlineSuccess #MarketingStrategy #ContentMarketingStrategy #DriveTraffic P.S. Reach out if you'd like a free site audit. We'll tell you how you're doing! ------------------------------ 🙋🏼‍♀️ Hi, I'm Deanna Lennox. ➡️ Connect with me + 🔔 + Follow to learn more about marketing, content strategy, and freelancing tips.

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Here are some great resources for content writing, with my fave listed at #8- The Blogsmith. Take a look and see what you think!

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Three types of blog posts that all SMBs can write. 1) Newsy posts 2) Lifestyle Posts 3) Your process story I talk about this on the SDM Show with Rob Cairns Episode 485: Copywriting With Todd Jones - 3 Blog Posts You Should Write https://lnkd.in/gJppzf3z

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While website migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors. Lost rankings. Missing content. Lost revenue Learn More: https://loom.ly/nDu7Ynk

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You know when folks say, 'Yeah, the Block Editor is great and all, but good luck making that look good on mobile!' Well, here's how you can fix it, all within the Block Editor 👇👇👇👇👇 Mobile Fix for Complex Layouts in the #WordPress Block Editor https://lnkd.in/etPzCynT

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👉 Your website traffic doesn’t matter if no one converts. So you’ve doubled your website traffic? Great. But if that traffic isn’t converting, it’s just noise. The real question is: How many visitors are becoming leads? And how many leads are becoming customers? Virtually 💥none💥 of the companies I've spoken with know lead and conversion metrics. Know the metrics that matter and you'll increase sales. #ConversionOptimization #DigitalMarketing #LeadGeneration

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