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Independent SEO Consultant, Founder • Taking On New Clients

One challenge that news SEOs occasionally face is creating an evergreen content strategy because evergreen content isn’t exactly news. 🌲 Even though evergreen content for news sites seems counterintuitive, it isn’t. For evergreen content to benefit both the site and the readers, it has to be rooted in the news, which makes it newsy. And because it’s newsy, having an evergreen content strategy helps newsrooms create more content around a new idea, subject or event, and it can help sites rank for breaking news topics without actually breaking the news. The most straightforward topic for news evergreen content is explainers. Explainers are a great way to create factual, serviceable content about an event or person that informs your readers and creates background information about a person or event that you can link to repeatedly. Another benefit of explainers is that they provide the background information that your readers might otherwise leave your site to find. This keeps your readers on your site, reading your content. For some examples of newsy evergreen article ideas to get you started, check out Creating Evergreen Content For News Sites at Oriole Group. #SEO #content #cmo 🌲 🌲 🌲

Creating An Evergreen Content Strategy for News Sites | Oriole Group

Creating An Evergreen Content Strategy for News Sites | Oriole Group

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