...Gasp!

Bad for humans, good for salmon campaign. Lovely work. 'The reason the salmon is so good in Norway is the fjord water. The freezing cold temperatures make for better salmon. But also, horrifically cold for humans. So, rather than making a run of the mill ‘provenance’ ad, the executional thought was that the cold water in Norway was ‘bad for humans, good for salmon.’ – Jess Wheeler. Credits (2023) Client: Ocean Blue Agency: SICKDOGWOLFMAN Creative Directors: Jess Wheeler, James Orr Design Director: Jake Turnbull Photography: Cory White _ #advertising #marketing #copywriting

Body copy... 'With less than 10% of Americans donating blood each year, it's become very difficult to keep our blood supply strong. As well as our patients.' Wonderful D&AD winning appeal for blood, in 1989. (Agency/credits unknown. If anyone knows please do comment below) _ Follow me if you like, or ...Gasp! where we do this sort of stuff, or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting

Brilliant direct mail campaign for Caledonian Glazing Company, in 1989. Credits Agency: The Leith Agency Creatives: David Reid, Adrian Jeffery _ Follow me if you like, or ...Gasp! where we do this sort of stuff (literally, see our Zen Internet direct mail brick work), or Call to Action® where we talk about this sort of stuff. #advertising #marketing #copywriting

I’ve been critical of advertising awards. They aren’t always tied to effectiveness. Award entries are often post-rationalised. The work isn’t always ‘real’. The entry price dissuades smaller brands from entering. I could go on. But these are the very reasons why I’m so impressed with the launch of The Chutes Advertising Awards. As soon as an ad goes live, it is automatically entered. No entry paper. No fee. And no subjective judging panel either. Work is awarded based on pre-testing results from System1 and brand tracking data from Tracksuit. Put simply, it celebrates work that works. And that is something I can get behind. Great work from ...Gasp!, The Marketing Meetup, System1 and Tracksuit. And particular thanks to the unsung hero that is Giles Edwards. https://thechutes.org/

"Agassi Returns. Game Over." Andre also got the Simons Palmer Denton Clemmow & Johnson treatment. Another gem from the 90s. Credits Creatives: Paul Shearer, Rob Jack, Phil Gatwood, John Tisdall _ #marketing #advertising

Who is the best Lord? I mean, what is the best book? Well, feed your brain with the turkey of wisdom. We've run the numbers, and according to 153-ish Call to Action® Guest's book recommendations, here's the top 12. Featuring Jenni Romaniuk, Dave Trott, Rory Sutherland, Byron Sharp, Daniel Khaneman, Luke Sullivan, Wiemer Snijders, Richard Shotton, Paul Feldwick, Richard Rumelt, Thomas Kemeny & the last-est but not the least-est Ryan Wallman. _ Feel better about #marketing with Call to Action® | A ...Gasp! PODCAST

"Advantage Sampras." Simons Palmer Denton Clemmow & Johnson being unsurprisingly excellent, back in 1995. Spectacular art direction. Credit Creatives: Tiger Savage, Paul SIlburn, Seamus Ryan, John Tisdall (feel free to correct me if incorrect Mark Denton) _ #marketing #advertising

I’ve been critical of advertising awards. They aren’t always tied to effectiveness. Award entries are often post-rationalised. The work isn’t always ‘real’. The entry price dissuades smaller brands from entering. I could go on. But these are the very reasons why I’m so impressed with the launch of The Chutes Advertising Awards. As soon as an ad goes live, it is automatically entered. No entry paper. No fee. And no subjective judging panel either. Work is awarded based on pre-testing results from System1 and brand tracking data from Tracksuit. Put simply, it celebrates work that works. And that is something I can get behind. Great work from ...Gasp!, The Marketing Meetup, System1 and Tracksuit. And particular thanks to the unsung hero that is Giles Edwards. https://thechutes.org/

Who is the best Lord? I mean, what is the best book? Well, feed your brain with the turkey of wisdom. We've run the numbers, and according to 153-ish Call to Action® Guest's book recommendations, here's the top 12. Featuring Jenni Romaniuk, Dave Trott, Rory Sutherland, Byron Sharp, Daniel Khaneman, Luke Sullivan, Wiemer Snijders, Richard Shotton, Paul Feldwick, Richard Rumelt, Thomas Kemeny & the last-est but not the least-est Ryan Wallman. _ Feel better about #marketing with Call to Action® | A ...Gasp! PODCAST

Paris. From £2,872.37 return. Mary Wear using an outrageous airfare to promote a great deal (just £99) from British Airways. The advertised price includes many of the luxury purchases, in the perfect tone, that await you in France's capital. Superb wit from a superb writer, and team. Credits (1994) Client: BA Agency: Saatchi Creatives: Christopher West, Mary Wear, John Messum, Damon Collins, Roger Kennedy #marketing #copywritersunite #copywriting