E-commerce Haider’s Post

You've really got to know what you're doing if you're selling on TikTok Shop. That means listening to people like Enda Breslin of ShipBob. At the moment, TikTok Shop is a massive opportunity for brands. But that might not always be the case. So, as Enda says, it's important to spread your products across platforms that you're more used to, as well, like Shopify or Amazon. TikTok is selective about Shop products, so Enda's advice about selecting a small number of hero products for TikTok, while diversifying your strategy into Shopify and Amazon is hugely valuable. And as he says, who knows what's around the corner... so be ready to react. What's your experience of TikTok Shop? #tiktokshop #tiktokecom #ecom #dtc #entrepreneurlife #femalefounder

Why you should be thinking of #TikTokShop on the same level as Amazon. Go to any marketing/marketplace/e-commerce event and #TikTok will be there pushing their commerce capability. Ignoring their rise would be ignorant and the data suggests that the opportunity for selling on TikTok is strong. For instance 1.5x users are more likely to immediately purchase something that they discovered on the platform in comparison to other platform users. On the other hand #Amazon can get you in front of high-intent customers (if you pay/invest) relatively quickly, it is squeezing sellers and vendors with increasingly high costs. TikTok offers a lower cost platform with potentially a first mover advantage depending on your niche. They're also fast expanding with their Shop feature due to go live in Europe soon. Like the sound of getting involved? You can now get a FREE call with me to discuss the opportunity. Ready to boost your Marketplace success? Comment “Success” or send a direct message to start your journey towards enhanced brand growth and more profitable sales! 👇

What businesses do well on TikTok Shop seems massively uncrowded: TikTok has over 1.6 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 monthly active users (MAUs). Yet, there are only 32k shops in the U.S. Amazon has 310 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 MAUs and 1 million sellers in the U.S. These platforms have obvious differences, but you get the comparison. You can see the market data I bought to analyze revenue potential by category below. It’s seem to be that there is a lot of gap for sellers to fullfill #tiktokshop

Not posted a #TikTokDance yet? Neither have I. But you may just bust a move when you find out that TikTok charges just 5% commission for sales through TikTok Shop. Compared to Amazon's 40-50%, once you've factored in FBA costs etc. it's a no-brainer to be playing on TikTok. If you're not set up on the platform now would be the time to consider. As the shopping feature is relatively new, there's definitely still a first-mover advantage to getting set up on TikTok. Like the sound of that? I'm offering FREE calls to interested brands. Ready to boost your Marketplace success? Comment “Dance” or send a direct message to start your journey towards enhanced brand visibility and more profitable sales! 👇

US customers who purchased something at #TikTokShop - where have they also recently bought within last 12 months? Question: When there is the biggest overlap with Amazon - what does it tell us? Answer: It’s signalizing us clearly how dominant Amazon‘s eCommerce penetration actually is. Question: Why every second TikTok shopper also purchased on #Etsy? Answer: Both platforms are pretty supporting the creator game, therefore it’s clear to see numbers like this. Question: Why #Temu in position 3? Answer: Because they are actively driving tons of traffic into the TikTok platform. Question: Why #HotTopic? Answer: TikTok is dominating the music biz of today. Hot Topic is providing us with the merchandising stuff. What’s your take ? Thank you to EMARKETER !

Here's one of the biggest flaws I'd love to see TikTok Shop fix: Product reviews Product reviews form the overall shop score which affects shop performance and traffic, meaning when people leave negative product reviews about the courier service instead of the product itself (not the brands fault) this is undoubtedly affecting their shop performance and revenue. Name me one courier that doesn't ever have any delays, chooses perfect safe places, never damages parcels and deliveries to the right address on time. You can't. Every single courier service experiences problems. So, why should the brand be penalised? I would love to see negative product reviews about couriers removed or a review appeal process in place to protect brands. What do you think? #tiktokshop #tiktok #consumers #socialcommerce

TikTok Shop anticipates a significant surge in sales during #BlackFriday. The platform has experienced rapid growth in the UK, where the number of sellers has doubled over the past year, with over 200,000 businesses now using TikTok for live shopping and shopping videos. The service, which launched in the UK at the end of 2021, has steadily evolved. Despite increased fees in 2023, #TikTok reports a daily sales growth of 93% compared to the previous year.

🚨 𝐓𝐢𝐤𝐓𝐨𝐤 𝐢𝐧 𝐓𝐫𝐨𝐮𝐛𝐥𝐞: 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬? TikTok just lost its court case to overturn the federal ban. Their only hope? The Supreme Court—and there's no guarantee it’ll hear the case. ⏳ 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞: January 19 to sell to a U.S. company or face the ban. 𝐖𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐝𝐨 𝐧𝐨𝐰? Losing TikTok before establishing yourself on Amazon and Walmart could be a huge setback. Competing with PPC on Amazon alone for competitive products is tough. These platforms can save your brand—and even grow it into something bigger with sustainable sales. 𝐀𝐜𝐭 𝐧𝐨𝐰. Leverage your TikTok visibility and get your brand live on Amazon (the king of e-commerce) faster! #Tiktok #Tiktokshop #TiktokBan #EcommerceTips #AmazonFBA #WalmartSeller #TikTokBan #DigitalStrategy #BrandGrowth #OnlineSales

🚀Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban? When TikTok Shop was new and people hadn't used it yet, they would ask, 'Is this on Amazon yet?'" Potempa, Beachwaver's CEO and co-founder, said in an interview. "I would get those questions like, 'Can I buy it somewhere else?' Now that it's been around for a year or so, we've done 1.2 million orders. Key Points 📌 1. TikTok has already cemented itself as an advertising powerhouse, and with TikTok Shop, the company has been trying to carve out another revenue stream through e-commerce. 2. Amazon sellers are being persuaded to try out TikTok Shop with promises of low fees and steep discounts on products footed by the company, which has also hired talent away from Amazon. 3. Retailers and brands told CNBC they continue to invest in TikTok Shop even though a potential Jan. 19 ban grows nearer. 📌Read Complete Article here on CNBC: https://lnkd.in/dDwuhQe3

🗣️My prediction is in 6 months TikTok releases their version of Prime..with a key difference.. It won’t be 2 day shipping it’ll just be free shipping and give you access to deals and potentially exclusive items. ☝️Why TT needs one: Tiktok won’t be viable without people repeat purchasing and scaling fulfillment operations to drop cost. Right now their strategy is to increase ASP and only offer free shipping on higher basket value (classic). They can’t get repeat purchase because most items that sell are available on Amazon and Walmart- TT can’t compete on price or fulfillment SPEED. So it needs something unique.. it needs exclusive merchandise. 🔁A subscription model can bring in more immediate cash and promote more repeat purchase to help get them to scale faster. #tiktok #tiktokshop #AmazonFBA #eComm