Nicole Heaton’s Post

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Director at Fresh Influence - TikTok Agency

Here's one of the biggest flaws I'd love to see TikTok Shop fix: Product reviews Product reviews form the overall shop score which affects shop performance and traffic, meaning when people leave negative product reviews about the courier service instead of the product itself (not the brands fault) this is undoubtedly affecting their shop performance and revenue. Name me one courier that doesn't ever have any delays, chooses perfect safe places, never damages parcels and deliveries to the right address on time. You can't. Every single courier service experiences problems. So, why should the brand be penalised? I would love to see negative product reviews about couriers removed or a review appeal process in place to protect brands. What do you think? #tiktokshop #tiktok #consumers #socialcommerce

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