Malte Karstan’s Post

The lines between platforms like #TikTok and #Amazon are blurring more and more, as consumers discover and buy products in new ways. The two companies recently partnered up to enable consumers to purchase products from Amazon through ads directly on TikTok. This integration creates a great opportunity for brands to simplify the path to purchase while reaching a wider audience. As two of Gen Z's favorite platforms, find out how to make the most of this collaboration in our latest blog post from Product Evangelist Elena Glotova: https://bit.ly/3ZTAXUx #ecommerce #GenZ #TikTokShop

Not posted a #TikTokDance yet? Neither have I. But you may just bust a move when you find out that TikTok charges just 5% commission for sales through TikTok Shop. Compared to Amazon's 40-50%, once you've factored in FBA costs etc. it's a no-brainer to be playing on TikTok. If you're not set up on the platform now would be the time to consider. As the shopping feature is relatively new, there's definitely still a first-mover advantage to getting set up on TikTok. Like the sound of that? I'm offering FREE calls to interested brands. Ready to boost your Marketplace success? Comment “Dance” or send a direct message to start your journey towards enhanced brand visibility and more profitable sales! 👇

At Amazon Accelerate 2024, a key update was the integration of TikTok with Amazon's Buy with Prime feature. This partnership allows TikTok ads to display the "Buy with Prime" badge, enabling users to purchase products with Amazon's trusted delivery options directly from TikTok ads. This collaboration benefits both platforms: TikTok expands its e-commerce potential, giving users a seamless shopping experience without leaving the app, while Amazon leverages TikTok's large, engaged audience to drive more sales through Prime. This cross-platform integration can significantly boost conversion rates, especially among younger audiences who are more inclined to discover products on TikTok. However, it also raises concerns about increased competition and the potential for TikTok to become oversaturated with commercial content, which could alienate users if not managed carefully. What do you think? #tiktok #amazontiktok #amazonaccelerate2024 #amazonads

The recent partnership between Amazon and TikTok is set to revolutionize the way you shop and sell online. For brands, this collaboration opens up new opportunities to reach TikTok’s massive, younger audience while leveraging Amazon’s trusted platform for seamless purchasing. This means more visibility, higher conversion rates, and a streamlined shopping experience for customers. Whether you're a seller or a shopper, this partnership is all about convenience, innovation, and expanding your reach in the social commerce space. Stay ahead of the curve and see how ZonFlip can help you make the most of this game-changing partnership at zonflip.com #AmazonTikTok #SocialCommerce #EcommerceGrowth #ZonFlip

Removing friction from the discovery -> purchase funnel is a critical action for anyone trying to sell, basically anything. This move by Amazon and TikTok highlights the importance and priority of a frictionless online buying experience. I see this as a huge win for both ecommerce giants. What does this mean and/or how does this affect the #motorsports industry? From what I have seen, teams are getting better at storytelling on all the major digital and social channels…I think the next step for them to employ is a plug ’n play #DTC sales funnel where their current and new sponsors can integrate their products into the content and accelerate the sales cycle. Moves like this Amazon/TikTok deal will greatly help that cause and even be able to show a metric of succuss that is based in actual sales and not soft analytics. #sportsbiz FULL STORY: https://lnkd.in/eGK7wQzh

Tapping into those PPC/performance budgets will be key to survival in the CTV landscape. More players than ever are battling for smaller scraps of a shrinking CTV pie. “Branding” ad budgets ebb and flow with the economy and are the first to get cut and reallocated to performance/ROI spend when there is a downturn. I predict that the players who have CTV attribution figured out are going to win big. Been waiting for this. Will follow closely.

TikTok Shop launched in the U.S. twelve months ago and sold billions worth of goods since. However, the things selling on TikTok and how they become top sellers is counterintuitive. Check out the article now: https://lnkd.in/dvCk5ZVE #VENDO #MarketplaceNews #tiktok #tiktokshop

Why you should be thinking of #TikTokShop on the same level as Amazon. Go to any marketing/marketplace/e-commerce event and #TikTok will be there pushing their commerce capability. Ignoring their rise would be ignorant and the data suggests that the opportunity for selling on TikTok is strong. For instance 1.5x users are more likely to immediately purchase something that they discovered on the platform in comparison to other platform users. On the other hand #Amazon can get you in front of high-intent customers (if you pay/invest) relatively quickly, it is squeezing sellers and vendors with increasingly high costs. TikTok offers a lower cost platform with potentially a first mover advantage depending on your niche. They're also fast expanding with their Shop feature due to go live in Europe soon. Like the sound of getting involved? You can now get a FREE call with me to discuss the opportunity. Ready to boost your Marketplace success? Comment “Success” or send a direct message to start your journey towards enhanced brand growth and more profitable sales! 👇

TikTok Shop has a variety of policies to ensure a safe and effective marketplace. Here’s a summary of key policies:👉 Seller Eligibility: Sellers must meet certain criteria, including having a valid business license and adhering to local regulations. Product Listings: Products must comply with TikTok’s content guidelines and local laws. Misleading or false claims, as well as prohibited items, are not allowed. Pricing: Sellers should ensure their pricing is transparent and accurately reflects the cost. Price changes must be communicated clearly. Shipping and Returns: Sellers are responsible for timely shipping and handling of returns. Policies for returns and refunds should be clearly stated. Customer Service: Sellers must provide responsive customer service and handle complaints professionally. Prohibited Conduct: Fraudulent activity, spam, and harassment are strictly prohibited. Sellers must also avoid intellectual property infringements. These policies help create a secure environment for both buyers and sellers on TikTok Shop. For detailed information, you should refer to TikTok’s official documentation or support resources.👈#tiktok #tiktokshop #ecommerce #trending #fiver #sale #amazon #producthunting