Why you should be thinking of #TikTokShop on the same level as Amazon. Go to any marketing/marketplace/e-commerce event and #TikTok will be there pushing their commerce capability. Ignoring their rise would be ignorant and the data suggests that the opportunity for selling on TikTok is strong. For instance 1.5x users are more likely to immediately purchase something that they discovered on the platform in comparison to other platform users. On the other hand #Amazon can get you in front of high-intent customers (if you pay/invest) relatively quickly, it is squeezing sellers and vendors with increasingly high costs. TikTok offers a lower cost platform with potentially a first mover advantage depending on your niche. They're also fast expanding with their Shop feature due to go live in Europe soon. Like the sound of getting involved? You can now get a FREE call with me to discuss the opportunity. Ready to boost your Marketplace success? Comment “Success” or send a direct message to start your journey towards enhanced brand growth and more profitable sales! 👇
Ted Gibson Not to mention that 4 out of 5 users will consider a purchase after seeing it on TikTok. TikTok shop is a huge opportunity that brands should 100% be thinking about🚀
2017 started a business. 2021 sold it. Now sharing the journey. Founder of Cassidilly & FounderON.
6moTikTok Shop feels so similar to Amazon back in 2017. Massive opportunity. Massive confusion. Big brands needing hand holding.