Creativebrief’s Post

Is it ever good PR to bad-mouth a competitor? 👀💬 When creating a PR strategy, it’s easy to feel tempted to criticise competitors. This often comes from the belief that customers and resources are limited, making success seem like a zero-sum game where one brand’s gain means another’s loss. However, it’s essential to resist this impulse. In the long run, speaking negatively about competitors can backfire, potentially eroding trust and credibility with your audience rather than strengthening it. ✂️🪢 This approach may cause customers to view your brand as unprofessional or untrustworthy, ultimately harming your reputation and relationship with your consumer base. Our PR Consultant Jamie Hose shares five reasons why it is never good PR for universities and business schools to belittle the competition. Read Jamie’s blog by following the link below! ⬇️ https://lnkd.in/eBEsZR6H #BlueSkyEducation #PRstrategy #BusinessEducationPR #BrandReputation

When forming a PR strategy, there can be a real temptation to bad-mouth your competitors. 👀💬 It stems from the mentality that there are a finite number of customers and resources, and that success is, therefore, a zero-sum game. Big corporations are often prime examples. Think of the public rivalries between brands like Coca-Cola and Pepsi, or Apple and Microsoft. However, it is important to resist this urge. In the long term, engaging in bad-mouthing is far more likely to damage your relationship with your consumer base than it is to improve it. 📉 Our PR Consultant Jamie Hose shares five reasons why it is never good PR for universities and business schools to belittle the competition. 🎓 Including: 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗱𝗶𝗺𝘀 𝗽𝗲𝗼𝗽𝗹𝗲’𝘀 𝗲𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 Effective PR should channel students’ excitement by highlighting your institution’s strengths, not by criticising competitors. 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗯𝗶𝗮𝘀𝗲𝗱 𝗼𝗽𝗶𝗻𝗶𝗼𝗻 Instead of focusing on what your competitors are doing, focus PR messages around what you have to offer. What are you proud of? Which areas do you specialise in teaching? 𝗧𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗼𝗳𝗳 𝘆𝗼𝘂𝗿 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 Universities and business schools are busy places and your achievements should provide more than enough material for PR efforts. So, there is really no need to discuss your competitors. Want to find out more? Read the rest of Jamie’s advice in our link down below!👇 https://lnkd.in/eBEsZR6H #BlueSkyEducation #PRstrategy #BusinessEducationPR #BrandReputation

𝗧𝗼𝗱𝗮𝘆, 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗶𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗼𝗻𝗹𝗶𝗻𝗲. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆, 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗼𝗻𝗹𝗶𝗻𝗲. 💻🌐 Although the feelings people have toward brands and companies still happen in people’s minds (for now), the content each person works with to form opinion is primarily found on the internet. For these reasons and more, digital PR has never been more important. We learn a huge amount on the internet, but we apply it to real life. Here are a few lessons, from our PR Consultant Thomas Willis, which we can apply to a world built by chips, cables, and signals... 📨If you don’t succeed the first time, try again 💬Focus on the message not the platform 📰You need to provide value to the media If you want to find out more lessons from Thomas, follow the link below to read his full blog!👇 https://lnkd.in/d3bzTR_K #BlueSkyEducation #BusinessEducationPR #DigitalPR 

What does it take to inspire action, not just attention? Throughout my career, I’ve been lucky to work with global brands and influential government entities. Each brings its unique challenges and excitement, but what truly stands out is the power of government communications that drive tangible impact within the community. There’s something uniquely powerful about shaping messages that don’t just sell or create a buzz, but serve. It is about crafting digital strategies that go beyond clicks and conversions but build trust, spark action, and make a difference in people’s daily lives. Recently I have worked with government entities and leaders, and I have seen firsthand how communications can turn complex policies into relatable stories, transform awareness into action, and connect communities around a shared goal. What's more exciting than reaching an audience is impacting hearts and minds. It’s about making a positive difference where it matters most. What’s been your most impactful experience in using digital communications to drive positive change? #SocialImpact #DigitalStrategy #PublicEngagement

✨ Big news! I’m excited to share that I’ve just completed Certification Level I: Social Listening with Meltwater! 🎉 It’s been an eye-opening experience diving into how brands, trends, and conversations come to life across social media, news, blogs, and more. From sentiment analysis to competitive benchmarking, I’ve learned how to track what people are saying and use those insights to help shape strategies, respond to crises, and even find new opportunities. This journey has really highlighted how powerful social listening can be in driving smarter, data-driven decisions. I can't wait to put these skills into action and keep exploring how brands can engage more meaningfully with their audiences! 💬💡 #SocialListening #MeltwaterCertified #DigitalMarketing #BrandMonitoring #AlwaysLearning

Thank you, Giuliana (Sannella) Webb for coming in to chat with my Media & Society students this week! Your presentation was an inspiration for so many in the class (as seen by the line of students waiting to chat with you after your talk!) My favorite takeaways from your talk: 1. Embrace the opportunities at your doorstep here in Boston! 2. Don't be afraid to ask for more from your internship experiences. 3. Your communication skills are valuable and transferable across fields, more so than you may think in the moment. 4. Your journey isn't supposed to be easy.

"Without trust, brands will struggle to succeed, which is why it is essential to understand how to be trustworthy." Elizabeth Popovich, our current intern, and Wayne State University student, shares some of the best things "PR professionals can do to craft a trusting relationship with their target audience." Check out some of the tricks here → https://bit.ly/3Zuaa1q #PRSA #PRSADetroit #PublicRelations #BuildingRelationships #Trust

At EC-PR we have a unique process that keeps our clients front and centre in key publications. In her latest blog, Alenka Gobec explores the 4 steps you need to take to secure media coverage in top-tier publications. It starts with what we call the Media Lens.  🎯 In today's fast-paced media landscape, simply understanding the sector isn't enough. With Media Lens, we provide a comprehensive approach to crafting unique media narratives, ensuring your messages resonate at the right time with the right audience. 🔍 Why is identifying the right message crucial for B2B tech companies? It's not just about crafting compelling messages; it's about understanding what journalists are seeking and standing out from the competition. 💡 Securing top-tier media coverage is a nuanced endeavour, essential for elevating your brand.  With Media Lens, we don't just participate in the conversation—we lead it. Want to find out more about how Media Lens can amplify your company’s media presence? Click the link below to read the full blog 👇 

📣LEVEL UP YOUR SKILLS 🖥️Online Course: Social Media and Modern Communications The world as we know it is digital first -- social media profiles, digital audiences, and online engagement aren't just nice to have -- they are now a necessity. How and why agencies devote time and resources to this effort is important, as stories, connections, and conversations often arise first and foremost in a digital space. Join us for this engaging online course designed by Katie Nelson to help attendees hone and advance their skills around digital communication strategy, from best practices to crisis communications and customer service. ✔️First, we will look at the social media platforms and how each has its own advantages when it comes to connection and engagement. ✔️Then, we will shift to seeing how messaging and conversations on those platforms can resonate with audiences, and how that in turn provides agencies with critical components for staying in the driver's seat of information. ✔️We will wrap up the course by exploring how misinformation has impacted social media messaging, and also working to ensure that those who monitor and run social media channels for agencies know how to also take care of themselves when the platforms can become overwhelming. ✨Click Here to Learn More https://lnkd.in/gjJ6s2rb #socialmedia #PublicInformationOfficer #criminaljustice #firstresponders #publicsafety #lawenforcement

Policy communications is all about persuasion. And to persuade, you need to understand who you're speaking to. (and that shouldn't just be 'policymakers'!) Explore our thinking on useful audience segmentation, the importance of saying no, and how to ensure your message lands. We run a training course on exactly this, but here's some thinking to get you started 👇"