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Tip Tuesday for Future Marketers from Bill Southard, CEO of Southard Communications: Stay Ahead With Media Trends! The media landscape is constantly evolving, and it's more important than ever to keep your PR strategies fresh and effective. Our CEO, Bill Southard, emphasizes the critical need to stay informed about the latest platforms, technology, and content trends. Whether it's leveraging the rapid rise of TikTok or tapping into the latest advancements in virtual events, being proactive can position your brand as a forward-thinking leader in the industry. At Southard Communications, we believe in embracing the future of media to stay ahead of the curve. Let's lead the way together! #PublicRelations #SouthardCommunications

👩🏾💻🫧| bombard your Social Media Team with information and let them decide which one goes out first and which ones stay in the brain dump folder! we will preach till the sun turns pink about this - Your Social Media Team/ Comms Coordinator isn't a full stop you add at the end of your strategy sessions - including them from the planning phases gives them context and insight. thumb sucking content is a bad idea 👎🏽 and honestly, a simple cc in an email will suffice for face value information. too often, we don't have the budget for big media but that doesn't mean we treat accessible media ( read social media) with little respect.

Don't miss out on learning how Pulse Check research can shape and inform your PR strategy. Join me on Thursday, December 5th at 1:00pm - 1.30pm to discover how to maximise impact in your campaigns. Link in bio for more details and to get tickets. Please share with anyone working in PR, either in-house or agency, who may be interested in learning how to harness and use data in strategy and planning campaigns. A 30 minute bite sized learning session to share best practice. #PRstrategy #PulseCheckResearch #ImpactfulCampaigns #PRpros #PRtraining #December5th #ListenBetter #LiveWebinars

📊 Decoding PR Success: What Metrics Truly Matter? 📊 In today's Association Insights, we're cutting through the complexity of PR measurement. It's time to move beyond the vague and into the tangible. Here's how to capture the real impact of your PR efforts: ➡️ Media Coverage Quality: Beyond volume, focus on the relevance and positivity of the coverage in alignment with your target audience. ➡️ Engagement and Sentiment: Dive into social media reactions and comments to gauge public perception. ➡️ Website Traffic: Leverage analytics to track the surge in visitors following PR activities, indicating heightened interest. ➡️ Membership Growth & Event Attendance: A successful PR strategy should manifest in increased members and higher event participation. These metrics offer a clear picture of your PR campaign's effectiveness, providing valuable insights for strategic adjustments. 💡 What metrics do you prioritize in your PR assessments? Share your insights below! #PRMeasurement #AssociationInsights #PublicRelations

𝐑𝐚𝐦𝐚𝐝𝐚𝐧 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 20🌙 𝐋𝐨𝐜𝐚𝐥 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐢𝐧 𝐏𝐑: 1.𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐢𝐭𝐲’𝐬 𝐒𝐞𝐜𝐫𝐞𝐭𝐬: Local knowledge in public relations acts like a secret key to the city, unlocking unique opportunities and insights that outsiders may overlook. 2.𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞: Understanding the local landscape enables PR professionals to tailor their campaigns to resonate with the community’s specific interests and values, enhancing relevance. 3.𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬: Deep local knowledge fosters authenticity in messaging, allowing brands to connect genuinely with their audience, building trust and credibility. 4.𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: By aligning with local trends, culture, and conversations, PR campaigns can engage the community more effectively, sparking interest and participation. 5.𝐓𝐫𝐚𝐧𝐬-𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: Leveraging local insights doesn’t just improve campaigns; it transforms them into unforgettable experiences that leave a lasting impression on the target audience. Are you ready to unlock the full potential of your PR campaigns with local insights? Let’s connect and explore how we can make your brand unforgettable in the local market. Reach out today and take the first step towards a trans-formative PR journey! #30insights30days #prandmarketing #digitalmarketing #LocalKnowledgePR #TailoredCampaigns #AuthenticConnections

Like many others in the game of executing PR campaigns right now, we are constantly asking ourselves how we can improve our measurement and reporting skills. After attending a Muck Rack webinar the other day on this very topic and hearing from pros Matt Prince Lisa Zahn and Jennifer Gist, we came away with a few tips: 1. Combine Metrics That Tell a Stronger Story: Pair metrics like reach with social engagement and share of voice with sentiment to provide a more comprehensive view of imapct. 2. Tier Your Outlets Strategically: Organize your outlets into categories, such as top-tier reaches and reliable go-tos. Then, set quarterly benchmarks to track how often you want to be featured in each. Staying intentional with measurement and pushing ourselves to always improve our process helps ensure our efforts translate into meaningful results for our clients.

Discover innovative strategies to extend the reach of your news well beyond the confines of a traditional press release. While press releases are undeniably vital to any robust communications strategy, their impact can be maximized by employing a multichannel approach that ensures your message reaches the right audience across various platforms. Learn from top communications teams how they repurpose press release content to engage diverse audiences across different channels effectively. We're excited to unveil five unconventional methods for amplifying your brand's news and broadening your message's audience base. By utilizing your press release as the cornerstone of your communications campaign, you can streamline your efforts and achieve greater visibility. Explore these fresh approaches in our latest resource: 5 Creative Ways to Amplify Your News / https://lnkd.in/gfhmEkxU #Connectwithme to elevate your press release or brand narrative, gaining exposure through premium media outlets. Leverage PR Newswire's leading content distribution network to ensure your message reaches its intended audience.

My alma mater JSA+Partners has an excellent comms newsletter–well worth a sub for anyone working in the media biz. Loved yesterday's piece on connecting earned, owned, and paid media across the strategy to create stronger results. Not included in the story, but it's worth pointing out where 𝐬𝐡𝐚𝐫𝐞𝐝 𝐦𝐞𝐝𝐢𝐚 fits in, especially with owned content playing a bigger role in the communications sandbox. Press is no longer the gatekeeper of information, and brands can get as much, if not more, visibility by building a community of advocates, loyalists, and partners that buy into and feverishly support a company’s mission. More often than not, that consumer noise turns into media interest down the line. Just as influence has shifted from institutions (legacy media) to individuals (new media), credibility is being established not just through cover stories in national news outlets, but also through public endorsement from recognized industry leaders and everyday fans. Finding the most value in owned and shared media means that communicators need to know the platforms and the algorithms as well as their marketing peers, and those that can successfully weave these channels into their strategies are poised to make a big impact at their organizations. Story below to read + subscribe 🗞️ https://lnkd.in/ea4guVrW

📈 Measuring PR Success Simplified 📈 Dive into O&U CEO Colleen Lerro Gallagher's latest Association Insights to uncover the key metrics that showcase the true impact of your PR efforts. From media coverage quality to membership growth, learn how to evaluate and enhance your PR strategy. Elevate your approach to PR with actionable insights! #PRMeasurement #AssociationInsights #PublicRelationsSuccess

Thought-leaders, experts, coaches and consultants: You may be at the top of your game.📈 But are you? Are you seen everywhere? Or are you the Best Kept Secret and still playing small? Being invisible sucks. 😩 However, getting PR works. 😁   PR = YES (Your Expertise Skyrockets!🚀) And we're here to help you get seen everywhere as you unleash your visibility.   Register here right now as we only have 50 spaces available: https://lnkd.in/e9KGmsbu During this Masterclass, I will be sharing with you 7 PR secrets that will help you to build your visibility and authority and to reach new audiences fast as you start to dominate your industry without having to burn loads of cash on social media ads...   ...or expensive PR agencies.   Date, time and place:   ·     Thursday 25th July 2024 ·     Time: 12pm - 1pm GMT ·     Online, so your desk 😊 Here are your 3 steps to visibility:   1.  Register 2.  Learn 3.  Get VISIBLE   Simple!   See you on Thursday 25th!