Amelia Maxted’s Post

⭐️ The Power of Unlinked Mentions in PR Strategy Unlinked mentions represent a significant opportunity in your PR strategy. By identifying and capitalizing on these mentions, you can turn them into valuable backlinks and strengthen your online presence. Here is how we do it 👇 ★ Use tools like Brand24 to monitor unlinked brand mentions. ★ Craft personalized outreach messages to journalists or editors. ★ Leverage AI to generate compelling reasons for adding a link. ★ Follow up strategically to increase your success rate. ★ Track and analyze your conversion rate for continuous improvement. By harnessing the power of unlinked mentions, you can significantly boost your backlink profile and enhance your brand's online visibility.

This is a book you'll find yourself reaching for for years to come. Read our "Comprehensive Field Guide for Social Media Strategists" and learn how to elevate your credibility in social media! 📖 💡 This book covers what you need to know and more to pass the NISM Social Media Strategist certification exam. Each section of the book covers one of our six SMS content domains: •Research and Analysis •Strategic Planning •Project Management •Marketing and Communications •Community Management •Governance and Compliance #SocialMedia #ProfessionalDevelopment #DigitalMarketing #NISM

PR folks do 10x more than people realize. 💪✨ Some of our most under-appreciated skills include: 1. Crisis Control: Keeping calm and managing chaos without breaking a sweat. 2. Media Magic: Building solid relationships and knowing exactly how to pitch the perfect story. 3. Strategic Savvy: Crafting messages that hit the mark every time. 4. Event Expertise: Pulling off memorable events that align perfectly with brand vibes. 5. Social Media Mastery: Navigating the digital landscape with finesse. What skill do you think deserves more recognition? #PublicRelations #PRLife #PRSkills

What are the biggest challenges you're facing in the PR industry right now? Survey says: 1. Keeping up with new tech in the digital world 2. The rise of misinformation in media 3. Maintaining a positive reputation online for brands Sound familiar? We feel it, too. Our new blog goes into more detail on why these topics are so challenging and what you can do about it. Take a look and let us know what you think >>

Yesterday I gave my talk “Digital Spaces as Human Places: Social Media for People” for an organization full of skilled communicators passionate about creating genuine human connections. In the talk, I explore how the kind of content that leads to the connection, thought-change, and behavior-change many organizations are striving to accomplish won’t always (or even often) perform well when measured by “engagement.” The familiar social media metrics of reactions clicked, share buttons pushed, and even most comments or DMs can’t capture whether a person encountering the content begins to think deeply about it, starts talking about it with other people offline, seeks out additional information, or changes their mind or behavior. These familiar metrics are designed to track content that accomplishes the networks’ goals of keeping people glued to their network. Using those metrics as a key way of evaluating the effectiveness of your social media content doesn’t make sense. Measure your organization’s social media performance on how well it’s advancing your organization’s goals. It’s harder to figure out what to measure and how to measure it than defaulting to metrics the social networks automatically track for you, but it’s well worth it to give your communications professionals the clarity and peace of mind that mission-advancing content is the target, not content that feeds the algorithm.

Policy communications is all about persuasion. And to persuade, you need to understand who you're speaking to. (and that shouldn't just be 'policymakers'!) Explore our thinking on useful audience segmentation, the importance of saying no, and how to ensure your message lands. We run a training course on exactly this, but here's some thinking to get you started 👇"

Proud to have successfully completed the Meltwater Academy Foundations Learning Path: Certification Level I in Social Listening with Meltwater. This certification highlights my foundational knowledge of social listening, including skills like: Creating Boolean searches, Monitoring brand activity, and Researching social media conversations. I’m excited to apply these insights and continue growing in the field of social listening. Big thanks to Meltwater Academy for this opportunity! #Meltwater #FriendwithInsights #MeltwaterExplore #Boolean #SocialListening

Check out this great course to add to your knowledge of Boolean search and social listening with Meltwater!

Many companies miss out on key PR initiatives such as maintaining consistent and transparent communication with their audience, which is vital for building trust and loyalty. They often fail to engage with their audience regularly across different platforms, neglect the power of storytelling and personalized content to create strong emotional connections, and lack effective crisis management strategies, which can severely damage their reputation during negative events. Additionally, they do not adequately leverage data analytics to measure and optimize their PR efforts, missing opportunities for improvement and better results.

As the back-to-school season kicks off, we are asking industry leaders what they are committed to unlearning. Charlotte Smith, Senior Account Director at Citizen Relations UK, is shunning the pressure to be a PR specialist and embracing the power of learning from trying different things. "It is transferable skills and an open mindset that stand the test of time in our increasingly fragmented and saturated industry." Read the full article via the Creativebrief platform: https://lnkd.in/ePv2q6-8