About
I launched Lightyear Strategies to help companies win tier 1 media coverage. PR Monkey…
Articles by Nima
Contributions
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What do you do if your entrepreneurial skills are falling behind the competition?
A successful entrepreneur has to continue innovating in order to generate results. Markets change , and so do peoples reactions. Personalization is key to making people feel heard . Don’t sell off the bay be short and concise and focus on smaller wins like getting a response , getting a meeting etc . You can’t sell at least b2b without getting a prospect to open up. Learn about their workflow in creative ways . Catch people off guard soft sell and you’ll be rewarded. Make sure the calendar is booked !
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How can you optimize your marketing spend with customer referral acquisition cost?
One of the most imperative things when you try to sell is to get a prospect to open up. 🙉If you’re selling high dollar amount B2B for example you need to understand the prospects workflow, how they operate, who their clients are, what programs they use, and they need to know that you understand their daily pain points. Obtaining this is critical and becomes difficult once a prospect becomes defensive as they realize you are attempting a sale.🥸 Get a simple, low time, high value add for your prospect that gets them to engage with you. Invite them to be interviewed for a blog you’re doing. Make them look good! Remind them how good they look! Then show them your thing and see how they react. Schedule follow up for a week or two later :)
Activity
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The View from the Office. I met up with Angela De Martiis, Ph.D. for brunch at Consulate, a French place on the Upper West Side. She had the…
The View from the Office. I met up with Angela De Martiis, Ph.D. for brunch at Consulate, a French place on the Upper West Side. She had the…
Liked by Nima Olumi
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How do you tell a story when you don't have news or announcements? A great photo or video is always a great starting point (especially when they…
How do you tell a story when you don't have news or announcements? A great photo or video is always a great starting point (especially when they…
Liked by Nima Olumi
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Sometimes, the best marketing is the one you don’t even notice. Ever grab a snack at eye level in a store or hum along to a jingle without realizing…
Sometimes, the best marketing is the one you don’t even notice. Ever grab a snack at eye level in a store or hum along to a jingle without realizing…
Shared by Nima Olumi
Experience
Education
Licenses & Certifications
Volunteer Experience
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Mentor for Inner City youth in Boston at Squash Busters
Northeastern University
- Present 9 years 7 months
I mentor inner city youth by playing squash and helping them with school work.
Courses
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Politics and Memory
425
Languages
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English
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Farsi
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Spanish
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Organizations
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Northwestern Mutual- The Russo Financial Group
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- Present
More activity by Nima
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As 2024 winds down, I’m taking time to reflect and recharge – but I’d love to hear from you. How did your year go? What big wins are you…
As 2024 winds down, I’m taking time to reflect and recharge – but I’d love to hear from you. How did your year go? What big wins are you…
Liked by Nima Olumi
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Data is the Most Valuable Asset in the Virtual World Here's How #Connectbase Unlocks Its Power for Service Providers In today’s digital-first world,…
Data is the Most Valuable Asset in the Virtual World Here's How #Connectbase Unlocks Its Power for Service Providers In today’s digital-first world,…
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Transforming Connectivity: A Journey to Empower the Industry My journey in this industry began with firsthand experiences at MCI, Xspedius…
Transforming Connectivity: A Journey to Empower the Industry My journey in this industry began with firsthand experiences at MCI, Xspedius…
Liked by Nima Olumi
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Honored and absolutely thrilled to join the ownership team of Leyton Orient Football Club—a true icon of football history, founded in 1881 and…
Honored and absolutely thrilled to join the ownership team of Leyton Orient Football Club—a true icon of football history, founded in 1881 and…
Liked by Nima Olumi
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Dear aspiring and rising PR/comms pros: PR requires nonstop surveillance and connecting of dots: If you want to stand out in this role, you need…
Dear aspiring and rising PR/comms pros: PR requires nonstop surveillance and connecting of dots: If you want to stand out in this role, you need…
Liked by Nima Olumi
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Ever wonder what a PR professional focused on earned media does all day? Here's a glimpse 👇 7 AM: Media monitoring and news analysis 9 AM: Team…
Ever wonder what a PR professional focused on earned media does all day? Here's a glimpse 👇 7 AM: Media monitoring and news analysis 9 AM: Team…
Liked by Nima Olumi
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🚨 LEAKED TEXTS ABOUT THE TIKTOK BAN Not everyone can access a Harvard Law School-educated entertainment attorney by text. I can. My sister…
🚨 LEAKED TEXTS ABOUT THE TIKTOK BAN Not everyone can access a Harvard Law School-educated entertainment attorney by text. I can. My sister…
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