This week saw the first edition of Between Two PR Professionals, an interview series featuring some of the best and brightest in the public relations industry. Our hosts, Noah Wingerd and Paige Pettijohn, took the time to ask our very own Amy von Walter and Sara N. Blood questions about their time in the PR world and their unique lens on what Brandpoint does.
Brandpoint
Public Relations and Communications Services
Hopkins, MN 4,636 followers
We amplify your brand's reach and engagement with guaranteed placements and branded content solutions.
About us
We continue to evolve our branded content solutions to fit our client's campaign needs and are on the cutting edge of brand content solutions. Let us secure guaranteed placements on an industry-leading publisher network, drive engagement and traffic, and amplify your next campaign.
- Website
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https://www.brandpoint.com
External link for Brandpoint
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- Hopkins, MN
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Content Syndication, Content Distribution, Content Management , Content Creation, Branded Content, Media Placements, Controlled Media, Amplification, Campaign Planning, Sponsored Content, and MAT Release
Locations
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Primary
Get directions
850 5th Street South
Hopkins, MN 55343, US
Employees at Brandpoint
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Scott Severson
Transformational CEO | Growth Strategist | EOS Integrator | Expert in Business Development, Marketing, and Team Leadership
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Sam Richter CSP, CPAE
Keynote Speaker - Hall of Fame Member • Bestselling Author • Custom AI Intel Search Resources and ChatGPT / Generative AI SaaS Resource Creation • I…
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David Olson
SVP at Brandpoint
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Sara N. Blood
Promote your content * Top news sites * Guaranteed Engagement
Updates
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Reach the Right Audience with MAT Releases (Guaranteed Media Placements): Consumer-Facing Articles that Ensure Guaranteed Media Coverage. Supercharge Your Integrated Marketing Campaigns! #MATRelease #BrandedContent #ContentPromotion
What is a MAT Release? | Brandpoint
https://www.brandpoint.com
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We are so excited to welcome Noah Wingerd and Paige Pettijohn to the Brandpoint team! These two join our company as Business Development Coordinators. We're so happy to have you here!
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One week until the US presidential election. How is your brand preparing this week? This post from David Olson gives insights on how to share your branded content in the next week (and the weeks that follow!). > Provide an escape from the noise > Lower expectations for metrics on key dates > Be empathetic and prepared for nuance > Begin to shift to holiday-themed messaging
When Should You Publish Branded Content During Election Season? | Brandpoint
https://www.brandpoint.com
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Our team attended this year's #PRSAICON in California! Some of our top takeaways: 1. Be yourself and don't be afraid to say "YES" whenever you can in your career. You never know what you might learn, even from your most embarrassing blunders. 2. Authenticity remains the key to connecting with audiences. Speak true, be concise, know what they want to hear. 3. Rapid change and daily deluges of information is here to stay. What you can do is tell yourself that you'll never be caught up and be at peace with that fact.
Brandpoint at PRSA ICON 2024
https://www.brandpoint.com
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Looking to amplify your brand's presence? Our latest blog post delves into the differences between branded content and product placement. Discover which strategy aligns best with your goals and learn how to implement them seamlessly into your marketing initiatives. Let's make your brand stand out from the crowd! #BrandPresence #MarketingStrategy #BrandedContent #ProductPlacement
Branded Content vs. Product Placement 101 | Brandpoint
https://www.brandpoint.com
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Anyone who has met Hannah knows that she is incredibly generous, unfailingly friendly, and sharp as a tack. Thank you for your hard work this quarter, Hannah -- we all appreciate you!
I am usually awful about posting from my personal LinkedIn, but I’m excited to share I was named All Star of the Quarter at Brandpoint! I couldn’t have done it without the support of my team, and I truly love working with all of you 💛
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Salesforce and Fortune's "The Ecopreneurs" series showcases climate action and sustainability efforts. Discover the power of branded content to inspire and drive change. #Sustainability #ContentStrategy
5 Standout Branded Content Campaigns | Brandpoint
https://www.brandpoint.com