One week until the US presidential election. How is your brand preparing this week? This post from David Olson gives insights on how to share your branded content in the next week (and the weeks that follow!). > Provide an escape from the noise > Lower expectations for metrics on key dates > Be empathetic and prepared for nuance > Begin to shift to holiday-themed messaging
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Digital PR Manager @ Journey Further | Building brands and improving organic results | Not a link seller
I had the opportunity to provide some tips on one of my favorite topics... Digital PR 🤝 election season In the U.S., politics and media are linked in nearly every vertical. It's crucial to stay on top of trending news, especially during election season, to ensure your strategies align with the current media cycle. Check out this piece from Vince Nero on winning tactics for digital PR during election season and keep these tips top of mind until November 5. 🇺🇸 🔗 💡 #DigitalPR #ElectionSeason #PRStrategies #PublicRelations #MediaRelations #Election2024
5 Winning Tactics For Digital PR During an Election
https://www.buzzstream.com
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In case you haven’t heard, there’s an election happening tomorrow and you’ve likely been inundated with content about it. Yet the day after the election, even if certain results aren’t yet final, all of that noise suddenly ceases, replaced by other advertisements. Political content has a brief shelf life but that needn’t be the case with the content you’re creating for your business. Learn how repurposing your content can help ensure it figuratively serves multiple terms. https://lnkd.in/gaDpGPCu
Repurpose Your Content and Ensure It Serves Multiple Terms – by Wendy Jacobson Copywriter
incrediblecontent.net
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Multidisciplinary Journalist • Multimedia Storyteller • Digital Newsroom Manager | Audio Journalist, BBC World Service
We need to discuss the journalistic content rollout regarding the US election. Almost all the material presented to audiences (across the world) is quite similar, using the same content formats. Is this the new strategy for competing for audience attention? It always takes me hours and days to come across something new or fresh. Are media and content strategists running away from our newsrooms? And this is very noticeable with digital content. The shareability value makes it easy for content to circulate widely, but it’s becoming harder to find stories that feel unique or original. I also think in a bid to stay relevant and capture fleeting attention spans, many news outlets seem to have leaned heavily into formulaic approaches—quick, visually engaging posts with minimal depth. This usually drives immediate engagement, but does it offer lasting value? And I wonder if this is the current stage of political content development and creation. There have been fewer explainers than in the previous elections. Because, as an audience, I’m bored. It almost feels like most journalistic work is a political campaign material. And as a journalist, I’m just curious if this is how most content consumers feel.
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The world of political advertising has experienced significant shifts in recent weeks. Here's how to maximize the impact of your political advertising. https://hubs.la/Q02LrBfR0
Latest Trends in Digital Marketing: Maximizing Political Ad Impact for 2024
simpli.fi
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Navigating your social strategy during an election week is challenging. So much so, that we had over 230 members join last week to discuss their plans. This is just a snapshot of what was discussed and why having a community of peers to lean upon during critical times matters. #socialmediastrategy #electionweek
🇺🇸 Is your social media team prepared for the shifts election week will bring? On a recent call with 230+ social media leaders from top brands, #SocialMediaorg uncovered key strategies for navigating this pivotal week: ➡ 36% of brands will pause organic content in North America. ➡ 26% are still considering their options with organic content. If you're refining your strategy or looking for new insights, SocialMedia.org is the go-to space for leaders like you to stay prepared. Members can access the full findings—including paid content insights—in the Member Center. #election #socialmediastrategy
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Connecting Senior Leaders at the biggest brands to their peers for unbiased insights in a trusted community @SocialMedia.org @TalentMarketingBoard
We gathered insights from over 60 social media leaders at the world's largest brands and nation's largest hospitals on election year strategies. How are you preparing your organization for the heightened tensions and political discourse across social media channels during this election season? We compiled insights and data from heads of social media on election year initiatives, including: *Paid and organic content strategies *Pausing activity around critical election dates *Social media guidelines *Brand protection initiatives *Platform priorities
🇺🇸 Is your social media team prepared for the shifts election week will bring? On a recent call with 230+ social media leaders from top brands, #SocialMediaorg uncovered key strategies for navigating this pivotal week: ➡ 36% of brands will pause organic content in North America. ➡ 26% are still considering their options with organic content. If you're refining your strategy or looking for new insights, SocialMedia.org is the go-to space for leaders like you to stay prepared. Members can access the full findings—including paid content insights—in the Member Center. #election #socialmediastrategy
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Technical Customer Success Manager @ EX.CO | Marketing Communications, Video Online Ads, Mom of 3, yoga lover , NLP
How can video help publishers engage audiences and boost revenue in a divided post-election climate? Check out EX.CO’s latest insights below on making video work in today’s landscape.
The election is over but the country remains divided. 🇺🇸 💡 While the divisive environment can be challenging, it also provides a unique opportunity for publishers to leverage video content to engage audiences who are eager for trustworthy, relevant information. In our latest blog post, we explore how publishers--from news sites to travel and lifestyle brands--can make the most of this period with targeted, balanced video content. Read more -> https://hubs.li/Q02Y57_G0 #election #onlinevideo #monetization
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How can video help publishers engage audiences and boost revenue in a divided post-election climate? Check out EX.CO’s latest insights below on making video work in today’s landscape.
The election is over but the country remains divided. 🇺🇸 💡 While the divisive environment can be challenging, it also provides a unique opportunity for publishers to leverage video content to engage audiences who are eager for trustworthy, relevant information. In our latest blog post, we explore how publishers--from news sites to travel and lifestyle brands--can make the most of this period with targeted, balanced video content. Read more -> https://hubs.li/Q02Y57_G0 #election #onlinevideo #monetization
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Navigating paid vs. earned media is key in legal PR. Paid media provides control and quick results, while earned media enhances credibility and reach. Learn how to integrate both effectively in our latest blog post, with insights from RebuttalPR. Don't miss out on these valuable strategies—read it now: https://buff.ly/4e33c7m #LegalPR #MediaStrategy #LawFirmPR #RebuttalPR #PaidVsEarnedMedia
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Unwelcome search results and bad online PR is every business owner’s worst nightmare. While the internet is (generally) forever, there are some steps you can take to improve your online reputation. The experts at Geek Chicago reveal our effective two-pronged approach in this blog post: https://lnkd.in/grDSGP5i #Geek #Chicagoland #PR #Google #badreviews #theinternetisforever #onlinereputation #digital #marketing #smallbusiness #local
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