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Dive into the latest insights on the biggest challenges facing the PR industry in 2024! Discover how technological advancements, misinformation, and reputation management are reshaping the PR landscape. Ready to tackle these challenges head-on? Learn more #PRIndustry #Challenges

What Are The Top PR Trends For 2024? In 2024, PR professionals can expect another year where the industry evolves. AI-driven productivity, further consolidation among agencies and greater overlap with digital marketing will take place. The year will also require greater attention to purpose-driven messaging, particularly amid volatile international conflicts and the heightened political state of an election year. Through my many interactions with clients and communications peers, these are PR insights for 2024 that I am expecting to see bubble to the forefront of communications. AI And Automation Continue To Gain Traction Industry Consolidation Continues Data-Driven Storytelling Continues To Gain Traction Greater Attention Paid To Purpose-Driven Communication And Crisis Management https://lnkd.in/gsZeSB6r

Why Comms & PR? Once upon a time, I found myself captivated by the power of communication. I realized its profound impact on brands – how a well-crafted message could spark emotions, inspire action, and forge lasting connections. Fast forward to today, I help brands seeking to navigate the digital landscape. Through social media management, consulting, and training, I breathe life into their voices, helping them resonate with their audience. Let's connect! Together, we'll unlock the full potential of digital communication, one message at a time. #globallinkedinbootcampwithmuthoni

⭐️ The Power of Unlinked Mentions in PR Strategy Unlinked mentions represent a significant opportunity in your PR strategy. By identifying and capitalizing on these mentions, you can turn them into valuable backlinks and strengthen your online presence. Here is how we do it 👇 ★ Use tools like Brand24 to monitor unlinked brand mentions. ★ Craft personalized outreach messages to journalists or editors. ★ Leverage AI to generate compelling reasons for adding a link. ★ Follow up strategically to increase your success rate. ★ Track and analyze your conversion rate for continuous improvement. By harnessing the power of unlinked mentions, you can significantly boost your backlink profile and enhance your brand's online visibility.

⭐️ From Inbound to Outbound: Scaling Your PR Efforts Success in responding to PR requests can open doors to more proactive, outbound PR campaigns. By building relationships with journalists through expert commentary, you can create a network for future pitches and stories. Here is how we do it 👇 ★ Consistently provide high-quality responses to inbound PR requests. ★ Build a network of journalists who value your expert commentary. ★ Use AI for ideation of original PR campaign concepts. ★ Leverage data analysis tools to uncover newsworthy stories. ★ Gradually transition from reactive to proactive PR strategies. By scaling your PR efforts from inbound to outbound, you'll be able to take control of your brand narrative and secure even more valuable media coverage.

"Full Funnel PR" is a method aimed in helping Constructive Disruptors (purpose-led, early-stage tech founders) to use PR methods to grow the business faster. 📣 PR can be much more than media relations. Can be used to engage many other business audiences: customers, investors, staff, partners, advocates, as well as journalists. 📚 PR can improve storytelling and creative tactics Awareness will range from unaware a problem exists, to choosing your specific solution. The story and tactics range will too, moving people through stages. 🎯 PR can be more business-goals centric. The whole programme is tethered to wider business goals. Everything is ‘rightsized’ to get the best outcomes given the profile and resources. If you'd like a FREE assessment of how you can use PR to grow your business, please get in touch.

As we edge closer to 2025, numerous advances in technology, shifting consumer expectations, and societal changes are reshaping how organizations connect with their audiences. To remain relevant, public relations professionals must adopt and adapt these technologies and be innovative in their work. Here are our top three PR trends to look out for in 2025: https://lnkd.in/eRCv8fqH

An insightful webinar with a lot of good nuggets for us PR pros out there! Two big key points that I took away are: 📏 1.) Measurement is essential. 🤝 2.) Relationships with journalists are B2H -- foster these relationships with care. #webinar #publicrelations #professionaldevelopment

Still time to register for today's webinar with Jack Murray, CEO of Media HQ. We'll be discussing the results of the Global CommTech Report 2024 and looking at how the key trends can help you to succeed in 2025. Be great to see you there. 💡 I am Stuart Bruce. I can help you: 🚀 Modernise your PR and comms 🤖 Use AI for PR and comms 🔥 Protect your reputation in a crisis 📈 Improve your insight and measure your comms 🔔 You can ring the bell on my profile to see more posts like this. #publicrelations #communications #pr #aiinpr

"All PR is good PR", is the biggest lie sold to anyone lazy enough to buy into it. Because if the work lacks nuance, you will be seen. But you will not be chosen. You will be seen. To be discarded from the consideration set.  You will be seen. Before zero conversions.  You will be seen. As a case study of what not to do. "All PR is good PR" - said no seasoned PR professional or brand custodian ever. We see a lot of mediocre professionals nonchalantly quoting this to their teams, costing them credibility and the chance to create really good work. Let's collectively give a shit about the integrity of building brands and communication shaping culture, as much as awards and AI tools. Nurture your brand. Don't peddle it with cheap antics. #BrandLove #InMyNotSoHumbleOpinion