EC-PR | B2B Tech PR Agency

'Tis the season to find your perfect PR partner - as sweet a match as gingerbread and frosting! 🎄 Just like choosing the perfect recipe for your Christmas treats, selecting the right PR agency is one of the most important decisions a marketing manager can make. You want a partnership as warm and delightful as freshly baked gingerbread, delivering results that sparkle like sugar crystals! ✨ Before you pop this partnership in the oven, sprinkle in some essential questions: First, make sure they know your special ingredients! Like a master baker knows their spices, does your potential agency understand the unique flavor of your industry? Have they decorated similar gingerbread houses before, and do they have connections with the food critics (journalists) who matter most? This seasoned expertise can make your story rise like perfectly proofed dough! Next, peek into their recipe book for success. Are they measuring ingredients (metrics) that match your taste? Whether you're aiming to be the star baker (thought leader), delight your guests (audience engagement), or win the holiday bake-off (share of voice), they should have precise measuring cups to track their impact. Finally, meet the whole bakery team! It's like being shown around by the head pastry chef during the tasting, only to have your weekly orders handled by first-year apprentices. Make sure you'll have consistent access to the master bakers who can turn your PR dreams into a gingerbread masterpiece! By sprinkling these thoughtful questions into your search, you'll find an agency partnership as perfect as milk and cookies on Christmas Eve! 🎅 #PublicRelations #Marketing #B2BPR

As we look ahead to 2025, measuring PR impact is more crucial than ever. Here are three steps to ensure your efforts drive meaningful results: 1️⃣ Define specific, measurable, achievable and time-bound goals that align with your business priorities. This ensures all PR activity serves a clear purpose. 2️⃣ Measure media coverage, sentiment, engagement and website traffic to understand the reach and resonance of your campaigns. These insights tie your PR efforts directly to business outcomes. 3️⃣ Use monthly and quarterly reviews to track progress, identify trends,and optimise your strategy in real time. With the right approach, PR measurement makes smarter decisions and greater impact. Are you ready to elevate your PR strategy in 2025? 🤔 #PublicRelations #Marketing #B2BPR

Tis the season to make your webinars shine as bright as your favorite Christmas ornament! 🎄 Like that special bauble you carefully place front and centre on your tree, webinars can be the showstopping element in your B2B marketing display. When crafted with care, they sparkle with education, engagement and trust ✨ But just as your tree might get lost in a sea of Christmas decorations, webinars are filling up LinkedIn feeds and inboxes like presents under the tree. The magic lies in making yours stand out like that one unforgettable ornament! Think of your webinar title as the ribbon on a perfectly wrapped gift 🎁 Skip the jingle bells and whistles - your audience needs to know exactly what treasure awaits inside. A clear, benefit-focused title like is like a gift tag that tells them exactly what they're getting! And remember, the best webinars are like the perfect Christmas gathering - not a sales pitch in sight! 🤶 The moment your audience feels pressured to buy, they'll dash away like reindeer in the night. Focus instead on sharing wisdom as freely as Christmas cheer. Position yourself as trusted as Santa himself, and the business opportunities will flow as naturally as eggnog! 🎅 #Webinar #Marketing #PublicRelations

'Tis the season to make your brand sparkle! 🎄 Your competitors are busy decking their halls with thought leadership. Meanwhile, your brand feels like the forgotten ornament at the bottom of the box. Think of PR as your brand's Christmas magic – it's about crafting a story as memorable as freshly baked gingerbread cookies and as warm as hot cocoa by the fire. It's the difference between being the star on top of the tree and being lost in the tinsel. Just like decorating the perfect Christmas tree, a strong PR strategy layers trust, authority and builds reputation for your brand.🎁 What happens if you skip PR? 🤔 You might find yourself left out in the cold while competitors host their Christmas party, your brand message getting lost like letters to Santa and no shield when the snow storms arrive. The businesses spreading their message through PR will be remembered long after the decorations come down. As we wrap up 2024 and look toward 2025's fresh possibilities, what special gifts does your brand bring to the table and how will you share them with the world? #PublicRelations #Marketing #Christmas

What makes a great PR strategy stand out? 🤔 1️⃣ Clear objectives: Whether it’s raising awareness, generating leads, or establishing thought leadership, clear, measurable goals are the foundation of any effective PR plan. 2️⃣ Strong messaging: Your message needs to address your audience’s challenges and guide them through the buyer’s journey. A consistent, compelling narrative can make all the difference. 3️⃣ Thought leadership: Position your business as the go-to expert. Publish insightful articles, share case studies, and use speaking opportunities to set yourself apart. Focusing on these three elements will give your PR strategy the clarity and impact it needs to drive measurable results. What’s your top priority for PR in 2025? Let us know in the comments. 👇👇👇 #B2BPR #Thoughtleadership #Publicrelations

Effective B2B messaging isn't just about getting noticed; it's about connecting meaningfully at every stage of their buying journey - like creating the perfect gift that keeps on giving. Your messaging isn't just communication, it's a conversation that builds trust, step by step, like decorating a tree: 🎄 In the awareness stage, position yourself as the go-to expert who truly understands their challenges. 🎄 As interest builds, provide clarity and insights that help them navigate their options confidently, wrapping up solutions in wisdom. 🎄 When preference forms, demonstrate how your solution fits like a warm winter glove, focused on their needs, not just your features. 🎄 At the action stage, sprinkle in your success with tangible results, case studies and client success stories that sparkle like tree ornaments. Success in B2B messaging isn't linear, it's dynamic and evolving - much like the family Christmas traditions that grow more meaningful over time. When your brand consistently shows up with insight, empathy and credibility, you'll not only capture attention, you'll keep it - creating lasting partnerships that shine bright through every season. Meet your audience where they are, guide them where they need to go and build trust that stands the test of time, like our most cherished festive memories. #Marketing #PublicRelations #B2BPR

Are your B2B webinars falling flat? Our Account Manager Aleix Gwilliam shares his three non-negotiable rules for webinar success in our latest blog: 1️⃣ Your title must explicitly communicate value - forget the clever wordplay and AI-generated buzzwords. Tell your audience exactly what they'll gain. 2️⃣ Know your target persona inside out - it's not about getting 500 registrations, it's about getting the RIGHT people in the (virtual) room. 3️⃣ Drop the sales pitch - position yourself as a trusted advisor, not a vendor. Focus on solving pain points, and the sales will follow naturally. Read Aleix's latest blog for practical insights on making your B2B webinars truly matter - link in comments 👇 💭 What's the best B2B webinar you've attended recently, and what made it stand out? Share your experience below. #Marketing #PublicRelations #Webinar

Are you guilty of the "bathroom door syndrome"? Overwhelming prospects with technical details when they just need to know how you'll solve their problem? Lorraine Emmett, our managing director, has shared her insight in SME Today on why tech companies must move beyond product features to create meaningful connections with their audience. Three crucial shifts tech companies need to make: 🛞Stop focusing solely on product features - understand and address your customers' pain points 🛞Align PR strategy with commercial objectives for maximum impact 🛞Remember people buy from people - B2B buyers are people first Read the full article below to discover how to transform your tech PR strategy from feature-focused to customer-centric. #PublicRelations #Marketing #B2BPR

Who knew? There are some incredible hidden talents among our B2B tech clients! 🎹 We love seeing 2i's CRO bringing some festive cheer with this brilliant musical performance. Thanks for sharing your talent Donald and bringing some joy to our feed! Keep an eye out for more amazing people in our network - you never know what surprises they might have in store. 🎄🎅❄️

Thought leadership isn't another buzzword - it's about advancing real conversations with informed, evidence-backed insights. Here are three essential ingredients for an effective thought leadership strategy: 💫A knowledgeable, engaging subject matter expert who's comfortable in the spotlight 💫 Well-researched perspectives on challenging industry issues, supported by clear evidence 💫 A strategic, multi-channel approach to consistently share these insights Thought leadership is an accolade earned from peers - not a title you can simply claim. It requires authenticity, expertise and a genuine desire to move industry conversations forward. Who are the thought leaders in your industry you most admire? #PublicRelations #B2BPR #Marketing