Skout - The B2B Agency (PR and marketing)

B2B marketers, how do you keep up with today's fast-moving market trends? In her latest blog, our account exec Honor Williamson outlines the value of market trend reports, and how they can be used to support everything from content to wider business strategy. Check it out below 👇 https://zurl.co/S9UH #B2BPR #B2BMarketing #MarketTrendsReport

If you received an out of office from us yesterday, that's because we were at our annual Skout Christmas party! 🎅 The team had a blast together, with some Christmas-themed challenges, an evening feast, and even a spot of axe throwing in between. 🪓 It was a well-deserved celebration of our achievements this year, as we look forward to 2025! #ChristmasParty 

Looking to refresh or create a new social media strategy for your brand in 2025? Check out what our social expert Jack Snell had to say 👇 #B2BPR #B2BMarketing #SocialMedia

Last week, our founder and MD Rob Skinner and HR & operations manager Alexandra Gladwin (nee Mason) MCIPD took to the stage at the annual eoa Conference in Telford. As the largest conference for employee-owned businesses in the UK, it was a great opportunity to share the highs and lows of becoming employee owned with like-minded business owners (and how it's enhanced life at Skout so far...) #B2BPR #EmployeeOwnership #EmployeeOwnedBusiness #EOAConference

Introducing our newest Skout, Albie! 🐶 Raise your hand if you think EVERY day should be bring your dog to work day 🙋 #DogsAtWork #BringYourDogToWork #PetsAtWork #PetFriendlyOffice

B2B marketers, do you struggle to communicate the value of PR to your C-suite? It's a tale as old as time, so you're definitely not alone. And with marketing budgets in many sectors facing cutbacks in 2025, it's becoming more and more important to prove the ROI your marketing spend is delivering. In his latest blog, our account executive Jack Snell discusses the importance of demonstrating impact and provides some helpful tips on getting measurement right in 2025. Check it out here 👉 https://lnkd.in/eCQHSCKi #B2BPR #B2BMarketing #PRMeasurement

What a week for team Skout! 🧡 If you have been keeping an eye on our social feeds, you will have seen that we have been out and about at different events over the past few days. Our MD Rob Skinner and HR & operations manager Alexandra Gladwin (nee Mason) MCIPD, travelled down to Telford for the eoa Conference to share their insights with other businesses about our journey to becoming employee owned. Rob then headed straight to London for a roundtable that one of our clients hosted on the incredibly important topic of social value. Also, London bound, Claire James, Rebecca Brown, Jack Doyle, Claire Lamb and Isobelle Yoxall, represented Skout at the B2B Marketing Expo UK. It was great to see some familiar faces at the event including our market research partner Sapio Research. It might sound like a cliché, but no two days are ever the same in the world of PR.

Are you in your measurement era?✨ A big well done to our deputy MD Claire James, who has just taken to the stage at the B2B Marketing Expo! She delivered a thought-provoking talk to a packed out room, all about measurement and how to demonstrate the true value of marketing to your business. But don’t worry, if you didn’t manage to catch Claire’s talk, we’ve got you covered! You can check out our latest blog to see all of the key information and tips from the speech, here 👉 https://shorturl.at/wOF09 #B2BMarketingExpo #B2BMarketing #B2BPR #B2BComms

The big day is finally here! ✨ Our account managers, Rebecca and Isobelle, were up bright and early this morning, preparing for a busy day at this year’s B2B Marketing Expo! Our deputy MD, Claire, is also preparing for her speech tomorrow morning, discussing one of PR’s most fiercely debated topics: measurement and the industry’s ability to prove its value. Plus, Jack will be gracing everyone with his presence at the event tomorrow too. Why not come by, say hi, and see how we can support your business’s communication needs? We look forward to seeing you! 😊 Come and find us at stand B2B L-34. #B2BMarketingExpo #B2BComms

It’s all hands-on deck this week at Skout for the B2B Marketing Expo! 🚨 Our deputy MD, Claire James, is rehearsing for her big speech on measurement. No pressure here Claire, you’ll smash it! 💪 Meanwhile, our AMs are working diligently behind the scenes to prepare for the event, including organising their colour co-ordinated outfits (yes, it’s important). The event is taking place this Wednesday and Thursday in London, but there’s still time to register. Sign up here: https://zurl.co/mrdG #B2BMarketingExpo #Skout #B2BComms