CommsCo | The B2B Tech PR Agency

It’s time for the final catch up of the year! At a glance: 🤝 We wrapped up the year with a planning session with AccountsIQ, setting the stage for big things in 2025. 📈 We celebrate securing three major features in Raconteur | B Corp™ for TechMarketView, amplifying their thought leadership in The Times. 🏆 We spotlight First AML’s third consecutive RegTech100 win and preview the Enterprise Awards 2025, celebrating the best in UK tech innovation. 💡 We explore why raising awareness of cybercrime will be the major business priority for 2025. 🎄And finally, wish all of our brilliant clients, partners and connections a Merry Christmas and Happy New Year! Want to read more? Check it out below. 

🎄 12 Things to Ask Your PR Agency for Christmas.🎄 As the year wraps up, it’s the perfect time to reflect and prepare for 2025. Whether your PR agency has been a long-time partner or a new addition to your team, December is a good time to review the plan and get 2025 maxed for success. From a review of 2024 wins and lessons to crafting innovative strategies for the year ahead, here are 12 things you should be asking your agency this festive season. 📝 Highlights: 1️⃣ A competitor analysis to uncover new opportunities 2️⃣ Crisis support to stay prepared 3️⃣ Fresh ideas to reach Gen Z and beyond 4️⃣ Leveraging AI for smarter, faster PR 5️⃣ A face-to-face session to set 2025 goals 👉 Read our full blog below and think about your wishlist. If you’re missing too many of these, be sure to get in touch.🎁

It's time for a catch up! At a glance: 🥂 We celebrate being selected as inploi’s new UK PR partner. 👏 We revel in First AML’s inclusion in the Financial Times Reinvention Champions, as well as nominations for TurinTech AI and Endace in the UK IT Industry Awards. 🙌 We highlight recent coverage in Raconteur | B Corp™, TechRadar Pro and more. 🤔 And finally, we break down our controversial second place finish in a Hallowe'en pub quiz. Want to read further? Check out our November newsletter below.

The #Jaguar rebrand, launched last week with the company’s new campaign video, is the talk of the #PR and #marketing world – and indeed much further afield. Why? Because Jaguar’s rebrand is totally off-brand. It could not be further from what you would think of the historic British car maker. So, from a PR perspective, was this a complete misstep or a masterstroke? Read Alex Maxwell's blog to find out more: https://lnkd.in/eBSNEmQS

Why is PR key to maximising your investment in 2025? After a challenging 2024, optimism is returning to the #VC world. And in our latest blog, we dive into why PR is essential for making the most of your funding news. We explore the crucial elements of investment PR, from timing and audience targeting to building lasting momentum and maximum reach. Interested in seeing the results of this in action? Check out our case study with eflow Global, where we achieved 30+ pieces of coverage for its Series A and created a snowball effect on brand awareness. If you’ve secured funding or are planning to raise in 2025, make sure your PR strategy is in place to maximise exposure and drive growth. Read more here: https://lnkd.in/e8iCPJdd

Why is PR key to maximising your investment in 2025? After a challenging 2024, optimism is returning to the #VC world. And in our latest blog, we dive into why PR is essential for making the most of your funding news. We explore the crucial elements of investment PR, from timing and audience targeting to building lasting momentum and maximum reach. Interested in seeing the results of this in action? Check out our case study with eflow Global, where we achieved 30+ pieces of coverage for its Series A and created a snowball effect on brand awareness. If you’ve secured funding or are planning to raise in 2025, make sure your PR strategy is in place to maximise exposure and drive growth. Read more here: https://lnkd.in/e8iCPJdd

There’s been a stream of content in the news lately about data centres' insatiable consumption of energy, water and other resources. AI is a prime culprit in increasing the energy load piling up on data centres. But from search engines to our mobile phones, it’s becoming an unavoidable feature. It begs the question, should we be moderating our use of AI tools? When it comes to PR activity, striking a balance might not only be useful in limiting our energy use but also in producing a happy medium that can maximise PR’s value. But what exactly does that look like? In our latest blog, Alex Maxwell explores how those in the #PR industry can avoid ‘tech vision’ and utilise their unmatchable creative output, with AI in support.

Having paired the best talent with their next role at some of the world’s most iconic brands, inploi has selected its new PR partner - and we’re the best candidate for the job! inploi, the UK scaleup overhauling talent acquisition processes among large organisations, has selected CommsCo to promote its message and mission to talent leaders in business. The partnership will involve CommsCo sharing inploi’s customer stories as well as positioning the company as thought leader, modernising the talent acquisition technology space by personalising the hiring process. “CommsCo is the right PR partner for us, demonstrating passion and agility in the UK tech and HR market,” Matthew de la Hey, inploi CEO added. “It’s an excellent partnership and I look forward to growing together.” We couldn’t agree more! Keep your eyes peeled for inploi campaigns coming soon.

PR agency or growth partner? The days of PR for profile’s sake seem a distant past. Just focusing on coverage and brand awareness is no longer the sole objective of today’s PR function. This applies more keenly to the scaleup market where marketing resources (and budget) are scant and success or failure is critical at the early stages. Often, the right types of traditional PR may deliver actual leads to the door. But building in broader messages around your strategy may be the difference between a good PR campaign and a great one. Factoring in speed of acceleration, joined up analytics, market leadership storytelling and 360 degree market positioning are all essential elements for achieving the best results. In our latest blog, Ilona Hitel outlines how B2B agencies have to adapt to market demand and why some should now be seen as invaluable growth partners.

CommsCo has been selected as media partner for The Enterprise Awards 2025! After a successful 12th annual event, the Enterprise Awards, which champion entrepreneurship and celebrate the best of the best in the UK tech sector,  are returning on 18th June, 2025. The categories for 2025 include:  - Emerging Entrepreneur - Social Enterprise Entrepreneur - Female Entrepreneur  …and a brand new Tech Venture Capital Award Keep your eyes peeled for when nominations open. Entries for excellence in entrepreneurship are encouraged, especially if you want to join this excellent group of exceptional people. Read more in our latest blog: https://lnkd.in/g-ATDYy7 ScaleUp Group, tx2events, Tola Sargeant, Roseanna Lane, Ilona Hitel, Tina Compton, Tina Gallagher, John O'Connell, Shaun Scoon, Adam Hale