EC-PR | B2B Tech PR Agency’s Post

When you're 193 years old, you have a few stories to tell. We all get bombarded by emails on a daily basis, very few manage to catch our attention. This morning, the usual brand updates start to filter through on my phone, as I glance at my emails. I am more interested in my coffee. Why did I only open the one from The Leather Bottle, a pub that I frequent maybe three or four times a year? There is an emotional connection. Granted. I used to walk past it on my way to my first job 27 years ago. I also pop in for a bite to eat or a quick pint when I visit a good friend, who lives just across the road. But the main reason was the genuine brand story sucked me in. The short video tells of the innovations, transformations, and celebrations over the years, the bevvy of animals, including Dorset Rams called Ramrod D'Arcy, noble Shire horses, geese, cats, dogs, donkeys, wallabies, and elephants! Watch the video using the link in the comments section... Whether your business is 6 months old or 193 years old, you can engage with your customers by sharing your brand story. At The Shape, our team can help you share your brand story and grow your business. DM me, Paul Harrison or The Shape Strategic Marketing & Branding to discuss how we can work with you. #brandstories #brandidentity #marketing Young's Pubs

🍜 Noodle Soup Consistency: Maintain Your Brand Voice 🍜 Today, I shared a story about my favorite noodle soup – every bowl was consistently delicious and comforting. 🍜 This consistency reminded me of Susan Chritton’s advice in "Personal Branding for Dummies" on maintaining a consistent brand voice. Just like that perfect noodle soup, your brand voice should be consistent and recognizable across all platforms. Whether it’s social media, blog posts, or emails, keep your tone and message uniform. Consistency builds trust, just like knowing your noodle soup will always taste just right. #BrandVoice #Consistency #TrustBuilding

Getting into the Christmas spirit! 🎄✨ Is sprinkling a little holiday cheer on your branding unprofessional, like a festive logo or a fun email signature? Personally, I love it. It’s a simple way to spread joy and connect on a more human level. That said, I had a client recently who firmly said, “No Christmas posts, no hats on my logo—keep it professional.” Totally fair! Not every brand aligns with seasonal tweaks, and respecting their preferences is key to building trust. But here’s the thing: is there really a one-size-fits-all approach to professionalism? I think a festive touch can enhance relatability without compromising credibility (when done thoughtfully). What do you think? 🎅🏼 Yay or nay to holiday branding? Let’s hear your thoughts below! #MarketingTips #Branding #HolidayMarketing #ClientRelations #CreativeDesign #Christmas2024 #Professionalism #FestiveSeason #SocialMediaMarketing #BusinessGrowth

🎁✨ Ready for some holiday inspiration. Meet James, a small business owner who believes in the magic of creative marketing. Last year, he transformed his store into a winter wonderland and posted a series of behind-the-scenes videos and heartwarming success stories of his customers finding the perfect gifts. Not only did his sales skyrocket, but he also built a stronger connection with his community. James' story is a perfect reminder that a little creativity and a lot of heart can take your holiday marketing to new heights. Think outside the box and let your personality shine through. Whether you’re crafting personalized promotions or planning festive events, always keep your customers’ joy at the forefront. 🌟🎄 What creative marketing strategies are inspiring you this holiday season. Share in the comments below. #HolidayInspiration #CreativeMarketing #ProsperousCreative.

One of the best brand strategy during Christmas season is Advent Calendars! It works well because: → It creates a gifting experience for customers → It lets people save money through bundlings of mini products → It’s the perfect way to make people try your products Apply these tips to create a successful Advent Calendar campaign: → Exquisite packaging to create a luxurious feel → Attractive products to create interest → Work with creators to grab attention and awareness Share with me some of your favorite Christmas marketing strategy! Repost with your thoughts if you find this mesmerizing

Your brand’s presence doesn’t stop for the holidays. It’s a great time to reinforce your message, build connections, and strengthen relationships with clients. Corporate holiday ecards are the perfect way to spread cheer while keeping your brand top of mind. Explore the branding benefits of holiday ecards: https://lnkd.in/g_NVFAgU #CorporateBranding #HolidayEcards #BrandAwareness #CorporateGreetings

Get Festive-ready: is your brand prepared? 🌟 October has arrived, and with it, the first signs of the holiday season. This is the perfect time to think ahead and ensure your brand is positioned to make the most of the festive period. Whether it’s refreshing your logo with a subtle holiday twist or preparing thoughtful gifts for your top clients, these small touches will keep your business top of mind. Adding festive elements - like themed social media graphics or exclusive gifts - can create memorable connections and build loyalty. The holiday season is more than just decorations; it’s an opportunity to strengthen relationships and spread goodwill. Let’s get a head start on your festive marketing. Book a chat with me, and we’ll make sure your brand shines this Christmas! #FestiveMarketing #BrandStrategy #HolidayCampaign #ClientGifts #SeasonalBranding

Dreaming of the perfect Christmas? 🎄 You know, the one where: ⛔ The kids bicker over everything ⛔ Your partner gives you a blank stare when you ask what their family might like for presents ⛔ You're drowning in a to-do list of shopping, decorating, cooking, and enforced merriment Yeah... I can’t fix any of that. But what I can do is make sure your 2025 marketing plan is so sorted, it practically wraps itself in a bow. 🎁 Join my FREE LinkedIn masterclass where I’ll cut through the marketing fluff, share the strategies I use with clients, and help you: ✅ Ditch the nonsense that doesn’t work ✅ Focus on what actually moves the needle ✅ Leave with clarity, confidence, and the start of a real plan So, while you’re untangling fairy lights and refereeing family rows, you can rest easy knowing your marketing is all set for the new year. Drop your most festive emoji in the comments, and I’ll send you the details. 🎅

As the 2-day public holiday comes to a close, I'm excited to share how I spent my extra days off. First things first, I channeled my inner branding guru and helped a friend’s brand come to life. She thought she had everything ready, but was struggling to create buzz around her launch in July. I asked her to share her ideas, and guess what? It turns out, she had a fantastic handle on brand identity (think logos, colors, fonts), don’t get me wrong, it's important, but it's just one piece of the puzzle. But building a brand is like baking a cake – you need more than just frosting! We worked together to build a solid brand strategy and marketing plan, and let me tell you, she was blown away by the end result! “I'm totally blown away. I'm so impressed by your ability to distill my ideas into a cohesive and actionable plan. You're a genius!" - her exact words! And when I wasn't being a brand superhero, I finally finished the K-drama series "Marry My Husband"! If you've seen it, let me know in the comments! I highly recommend it! So, how did you spend your public holiday? Did you relax, work on a project, or binge-watch your favorite show? Let me know in the comments! Seeing my post for the first time? My name is Kosisochukwu Obi, I help businesses and individuals build a strong brand foundation, increase visibility, drive engagement, and ultimately achieve their goals.

A consistent message, built on consistent design cues, consistently delivered = consistently strong marketing. Consistency is vital to success. It's about building awareness, aiding recognition and creating preference that leads to purchase. It's nothing to do with budget. It's to do with how you approach your marketing and how you show up. And every single small business can benefit. You don't need a big budget to adopt a consistent approach to what you have to say, how you say it, and how you appear. Give me a shout and we can chat about deliver consistency for you across your marketing. And how you can reap the same benefits of consistency as the big boys. It's an approach not a cost. #brand #brandmarketing #brandawareness #brandbuilding #brandidentity https://lnkd.in/ee7Qm9Fx