Fouad Nassereldine’s Post

Why Comms & PR? Once upon a time, I found myself captivated by the power of communication. I realized its profound impact on brands – how a well-crafted message could spark emotions, inspire action, and forge lasting connections. Fast forward to today, I help brands seeking to navigate the digital landscape. Through social media management, consulting, and training, I breathe life into their voices, helping them resonate with their audience. Let's connect! Together, we'll unlock the full potential of digital communication, one message at a time. #globallinkedinbootcampwithmuthoni

Here’s the truth—PR isn’t about shouting louder It’s about answering The $1 Million PR Question: What’s Really Driving Your Brand’s Narrative? There’s a big difference between pushing a product and crafting a compelling narrative. At the heart of every successful brand is a story, but it’s not just any story—it’s the one your customers want to believe. As publicists, our job isn’t to spin fairy tales. It’s to uncover and amplify the truths about your brand that your audience *already* finds meaningful. Yet, so many companies still overlook the power of PR in driving growth. CEOs and CMOs: What’s more valuable than controlling your brand’s perception in a market? Spoiler: Not much. Here’s the truth—PR isn’t about shouting louder; it’s about speaking the language of trust, consistency, and relevance. The question is: Are you telling the right story? 🤷🏽

We shape narratives and manage reputations. Through thoughtfully crafted messaging, we create a favourable image that resonates with diverse audiences. How do we achieve this, you may ask? • We advise, create, and implement public exposure strategies for your brand • We work towards attaining and securing a favorable public image • Analyzing public sentiment to make best decisions for your organisation • Counseling and mitigating consequences after a crisis. #publicrelations #communications #crisismanagement #digitalmarketing

It's time to stop advertising to the wallet and start advertising to the heart. That's how the best brands will connect with audiences in 2025. I’m joining The Pros Conference for 'Make Comms Great Again: How to Use Your Comms Skills for Good' on 28 November to dig into exactly this—how brands can go beyond the “sell” and start connecting. At Word on the Curb, we call it 'Edutainment: making ads that don’t just talk at audiences but resonate with them. Here’s the truth: If your ad doesn’t reflect real culture, it’s invisible. Our insights shows that increasingly diverse and multicultural audiences are more likely to engage with content that represents their world. No cultural relevance? Forget it. No emotional connection? No chance. We'll be celebrating great comms, great creativity, taking on the big topics we can’t ignore—DEI, climate change, politics and more. When: Thursday, 28th November Where: Conway Hall, London Some big names there too Samira Ahmed, Joseph Harker, Marvyn H., and that Ndubuisi Uchea guy from Word On The Curb plus more.

Framing Theory and Agenda Setting Theory are the key instruments to shape the public opinion and that of the company. Framing Theory enables a company to create messaging that fits within its brand values and focuses on a more interesting story. By allowing brands to understand how audiences are reacting to a challenge, this approach turns challenges into opportunities to shape audiences’ perspectives of products, policies or even a company’s response to a crisis. On the other hand Agenda Setting Theory allows brands to promote big topics and influence what the audiences consider to be of importance. By promoting the issues to which the company’s mission and values resonate, the PR team can drive public interest and meaningful engagement to key messages. Together, these theories enable PR professionals to do more than communicate; they enable them to shape stories, build trust and create loyalty in the context of a deep layer of competitors in the media landscape. #FramingTheory #AgendaSettingTheory #PublicRelations #BrandTrust #CorporateCommunication Geneviève Bosah, Ph.D Chart.PR SFHEA I’d love to hear your thoughts!

🌟 The Power of Purpose-Driven PR 🌟 In today's fast paced world, authenticity isn't just an option it's a necessity. Consumers are looking beyond products and services; they're searching for brands that resonate with their values, that stand for something greater. This is where purpose-driven PR steps in. At Publicity For Good, we believe in telling stories that matter. Whether it's championing sustainability, supporting small businesses, or promoting innovative solutions, our mission is to amplify the voices of those making a real difference. We're not just about generating buzz; we're about creating impact. Let's start a conversation: How does your brand align with the values that your audience cares about most? Share your thoughts and experiences in the comments below! #PurposeDrivenPR #PublicRelations #BrandStorytelling #Authenticity #PublicityForGood

😟 How to Handle Brand Messaging During a Crisis 😕 In the world of marketing and advertising, crises are inevitable. Whether it’s a product failure, a PR mishap, or a global pandemic, how a brand handles communication during these turbulent times can make or break its reputation. Here’s a guide to navigating these challenging waters effectively. 1. Be Proactive, Not Reactive 2. Communicate Clearly and Frequently 3. Show Empathy and Understanding 4. Be Transparent and Honest 5. Engage with Your Audience 6. Take Responsibility and Apologize When Necessary Every point is explained in greater detail here: https://lnkd.in/gJnNA6Yr #CrisisManagement #BrandMessaging #MarketingStrategy #PRTips #CrisisCommunication #BrandReputation #MarketingTips #CommunicationStrategy #EmpathyInMarketing #ProactiveMarketing 

Happy Friday! 🎉😊🌟 🌟 Protecting your personal brand, both in and out of the office, is key to unlocking your full potential in business! 🚀 It's not just about how you perform at work, but how you're perceived everywhere. 🌍 Your personal brand is your reputation, your calling card, and your promise to the world. ✨ A stellar PR firm is the ally you need to safeguard and elevate this brand. They work magic in curating your image, securing positive media exposure, and managing crises, ensuring your brand remains untarnished and powerful. 🛡️💼 It is important to remember that in today's increasingly digital environment your personal brand follows you everywhere. Make it count with the right PR support! 🚀 Impact Partners #PR #PublicRelations #PersonalBrand #Success #PRSupport #EarnedMedia #ReputationMatters #StrategicCommunications

Are you missing an essential link🔗 that will make a world of difference in your reporting? For communication and public relations specialists, proving success is quickly transitioning from "what we have done" to "here is the impact we have created". All brands agree that listening to consumers is important. Raw, accurate and timely conversations driven by consumers in-relation to the brand or campaign supercharges the brand insight. Presenting the number of mentions, corresponding to brand sentiment, no one can claim that the communication did not provide an insufficient impact. As digital transformations continue to influence the future of business, actionable insights are a necessity for those who are seeking to continually thrive💫. #onlinemonitoring #mediaintelligence

Why PR is the heartbeat of every successful organization! 💡 In today’s fast-paced world, the way we communicate can make or break a brand. I remember when I first joined a startup that struggled with its public image. Despite having a great product, we faced challenges in gaining trust and visibility. That’s when we decided to invest in a PR strategy, and the results were eye-opening. Here’s why PR is crucial for any organization: - **Builds**: Consistent transparent communication fosters trust with your audience. - **Enhances Reputation**: Positive media coverage can elevate your brand’s image and credibility. - **Crisis Management**: A strong PR plan helps navigate challenges and maintain your organization’s integrity. - **Increases Visibility**: Effective PR strategies ensure your message reaches the right audience at the right time. - **Drives Engagement**: Engaging stories create connections, turning customers into loyal advocates. Investing in PR is not just about promoting your brand; it’s about creating meaningful relationships and a lasting impact. What’s your experience with PR? Have you seen its effects in your organization? Share your thoughts below! 👇 #PublicRelations #BrandTrust #Communication #Networking #BusinessGrowth