Chris Lambert OLY’s Post

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Olympian | Head of Strategy at Adobe

And we're off! Happy Black History Month to all! Kraft Heinz in the early front-running for cultural gaffe of the month. At least this is a clean cut example of why diverse hiring matters in supporting your commercial goals. What's wrong with this? There is a prevailing negative stereotype around the presence of Black fathers. Creating an ad in which the one parent missing is the Black father, is... less than welcome. The expectation is not that everyone creating a major marketing campaign will know this. The expectation is that everyone creating a major marketing campaign will know you need to understand the cultural nuances you want to dabble in before you dabble in them. The hope is that eventually you'll have enough/some people of Black heritage working on these ads that someone will be able to point this out to you before you go to print.

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Suid Adeyanju

Co-Founder & CEO at RiverSafe Limited

2mo

Just shows how important building a “truly”diverse team is. Not just paying lip service

Nicholas Dawson

Commercial | Strategic | Sales | Transformation | Executive Leadership

2mo

Hi mate related to black history but not this ad , my 7 year old has to do a fact file on a person for black history month. We were discussing it and we went through lots of options from different walks of life. I was really proud as we settled on Dr King and my 7 year old thought he was probably the most impactful one out of the list.

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Dimpy Udhani

I help founders and coaches build trust-driven strategies to 10x their businesses | Helped clients achieve 30M+ impressions | 15+ calls booked for clients in just 7 days | Ghostwriter

2mo

Your insights on the importance of diverse hiring in marketing are so relevant and necessary. 🖤

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Laura Dixon

Digital Marketing, Account & Project Managment

2mo

As soon as I saw this advert last week, I thought exactly the same thing.

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Jessica Blackwell (Assoc. CIPD)

Global Executive Search @ GSK | Human Resources

2mo

Really insightful, thanks for sharing and educating Chris.

Daphne Mavroudi-Chocholi

Managing Director at RNIB Enterprises | Championing Business Transformation, Growth, and Inclusive Leadership for Sustainable Success

2mo

As always, a measured and insightful perspective Chris Lambert OLY. Thank you for sharing !

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