And we're off! Happy Black History Month to all! Kraft Heinz in the early front-running for cultural gaffe of the month. At least this is a clean cut example of why diverse hiring matters in supporting your commercial goals. What's wrong with this? There is a prevailing negative stereotype around the presence of Black fathers. Creating an ad in which the one parent missing is the Black father, is... less than welcome. The expectation is not that everyone creating a major marketing campaign will know this. The expectation is that everyone creating a major marketing campaign will know you need to understand the cultural nuances you want to dabble in before you dabble in them. The hope is that eventually you'll have enough/some people of Black heritage working on these ads that someone will be able to point this out to you before you go to print.
Hi mate related to black history but not this ad , my 7 year old has to do a fact file on a person for black history month. We were discussing it and we went through lots of options from different walks of life. I was really proud as we settled on Dr King and my 7 year old thought he was probably the most impactful one out of the list.
Your insights on the importance of diverse hiring in marketing are so relevant and necessary. 🖤
As soon as I saw this advert last week, I thought exactly the same thing.
Really insightful, thanks for sharing and educating Chris.
As always, a measured and insightful perspective Chris Lambert OLY. Thank you for sharing !
Co-Founder & CEO at RiverSafe Limited
2moJust shows how important building a “truly”diverse team is. Not just paying lip service