Michael Balogun

Need to level up on your audience insight? 🕹 Check out the next instalment in our 26PMX retail realities series which focuses in on how to unlock and get more from your customer data to ultimately get the performance gains. So sign up and get some intel to prep you for Q4 and beyond - all from the comfort of your own home, desk or commute! 🗓 Date: 12th September 2024 ⏰ Time: 10:00 AM - 11:00 AM What To Expect: - Major performance boosts through audience insights - Fast AI-driven audience segmentation - Unlocking hidden value in first-party data - Practical strategies for immediate Q4 success Who you'll hear from: A squad of the smart minds at MSQ, InfoSum and SQREEM Technologies 🔗 Sign up now! Link in the comments. #RetailWebinar #AudienceInsights #AI #FirstPartyData

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Think you're using data well? Regit and AdSmart from Sky shows how it can be done, delivering advanced targeting for automotive and finance clients through its proprietary data and modelling. In short, better targeting than using Experian or other sources. 👏 Good luck at the AM awards Chris Ashton-Green 🏆 If another business wins it, I won't be a happy frog as I don't think there's a better use of data in automotive ads at the moment. 🐸 Advertisers: Maybe mix up your ads and spend a bit and try different parts of the funnel. https://lnkd.in/ezDAdTBY

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/9rM5i0 #OOH #RetailMediaSummitUK

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The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

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Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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In the lead-up to last week's England game, content about Gareth Southgate was garnering more attention than that of Rishi and Starmer. These surprising insights highlight opportunities for advertisers to target less competitive spaces. For deeper insights into the Performance Marketing world, check out Jamie Towards' analysis below 👇. If you're interested in learning more about these findings and how they can benefit your brand, feel free to reach out! #teads #performancemarketingworld #euro2024 #ukelection2024 #mediaplanning #mediastrategy #mediabuying #creativity #insighrs

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Some positive industry news from the Advertising Association & WARC in their latest Q2 & H1 2024 update: * The UK’s advertising market is forecast to reach £40.5bn this year, a rise of c3% * Digital (NOT to be confused with online! 😉) was responsible for 81% of all UK advertising spend in H1 * UK advertising recorded >£10bn spend in Q2, up 13% YoY * Online channels led the Q2 growth with Paid Social Media up by 25% and Paid Search up by 13%

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More and more advertisers are adding Programmatic Digital Out of Home into their omni-channel mix. In our latest Clear Channel UK whitepaper, a collection of industry experts share their thoughts on how they are using Programmatic Digital OOH, either to compliment their existing OOH plans or to bolster their overall digtal strategy. Get the full report ‘From Cookies to Cohorts in Context’ on the link in the comments. 👇 #outofhome #programmatic #prohh

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#attention metrics at your fingertips with live campaign real time reporting from Amplified Intelligence - check it 👇🏾

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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There's more data outside of Google, Meta and Amazon walled gardens. Zeta Global Intender Audiences harnesses the power of AI, Natural Language Processing, and Behavioural Scoring that enables you to accurately target audiences, personalise your marketing efforts, and enhance user engagement. Can you deliver targeted marketing campaigns with precision, to the right audience, at right time? Watch now to learn how we do it! #ZMP #IntenderAudiences #NLP #AI

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/chENHs #OOH #RetailMediaSummitUK

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Live on stage at the Future of Brand in London Matt Bryan leads a discussion with ISBA Bobi Carley and LongTerm Digital Jonathan Longhurst on the TV Advertising landscape! Today they discuss the importance of breaking down silos so that brands can capitalise on the new data rich data landscape and optimise their total TV Strategy. #FOB #samsungAds Samsung Ads Europe

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Digital Transformation Q&A with Cloud Gateway 🔊 Relive the excitement of Passion Digital's latest breakfast event, where we brought together 30 top UK marketing minds, including our esteemed client Cloud Gateway! We're excited to share the highly valuable insights and discussions from this exclusive Q&A. A special thanks to Cloud Gateway for their in-depth exploration of the client perspective on our panel. Key takeaways from the event include: 🔑 Maturing Your Digital Ecosystem: Discover strategies to streamline processes, boost efficiency, and unlock business growth. 💡 Essential Marketing Technologies: Learn the crucial technologies needed for digital marketing success from industry experts. 🌐 Building a Digital Culture: Gain valuable insights on fostering a company-wide embrace of digital transformation. 📹 This video is a must-watch for any marketer aiming to stay ahead of the curve. #DigitalTransformation #MarketingTechnology #BusinessGrowth

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Big news regarding our CTV offering with Channel 4 now accessible via the StackAdapt platform - huge well done to all those involved in securing this partnership and excited to see it grow as we head into 2025. If this could be of interest to your brand/agency or you'd like to get some more info, feel free to drop me a DM! #CTV #programmatic #stackadapt #channel4

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Well worth a look if you're involved or interested in the evolution of CTV in the UK. Macro consumer trends, global business moves and technological changes are colliding to create huge opportunities in the CTV space. This report looks at both consumers and marketers to help brands and agencies navigate opportunities in this exciting new landscape.

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