Chimaka Ezeani’s Post

Product marketing is hard. Really hard. I think it’s possibly the most undervalued skill set in a tech company and I don’t really understand why. You can spot a product that has a world class PMM working on it a mile off. There are very few people with the breadth of skill to do this role well and product teams with an amazing PMM are great places to be. Anyone up for helping me understand more? Product marketing has been one of the steepest learning curves for me so far on this start up journey.

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Product marketing is still misunderstood which means the onus is on **you** to explain what you do and why For team like Product Management and Marketing that are often pressured to perform/deliver and criticized often, it's doubly important to be sensitive to their needs and explain how you work I always try to give some context AND explain how we work together/my role. Something like: "Hey Cynthia! (PM lead) Super excited to be working with you on this launch. My job is to make sure that [Product name] launches on schedule and that the entire company is aligned on GTM strategy and execution. I'm constantly thinking through downstream impacts and upstream requirements, which means I ask a ton of questions to try to understand your work in a lot of detail. I know PM is often criticized and pressured by other teams – I'm here to partner with you and think through how your work (and everyone elses) impacts other teams. My goal is to bring to market this incredible product you've created in the best way possible. It's practically my job to show off your work and make you look good! For this launch, I'm focused on hitting [relevant KPI(s)]. What KPIs are critical for you?"

The law of energy conservation in relation to marketing

Unpopular opinion: Most product marketing teams don't realize there's a limit to how much hype they can generate in a year. Every company has a finite product hype quota. You can split it over 12 product launches throughout the year. Or you can consolidate it into 1-2 major releases. Here’s the reality: - Spreading hype thinly across multiple launches dilutes impact. - Customers get fatigued with constant announcements. - Few major releases create a stronger, more memorable impression. - In fact, 20% of your product launches will drive 80% impact. Focus your efforts. Make your launches count.

90-Day Challenge: Day 7 Hey everyone! As a marketing expert with 3-4 years of experience in product marketing, I've learned a thing or two about driving growth and success. One key takeaway? Strategic positioning is EVERYTHING! Did you know that 60% of users buy what they NEED, not what they WANT? So, if you can position your product in a way that makes users feel like they NEED it, you can secure up to 50% product growth! I've also learned that using the right strategy and tools for advertising is crucial. It determines how far your product reaches and its stability in the market. My goal? To combine my marketing expertise with project/product management skills to drive success in future projects. What are your thoughts? Share your feedback and opinions! Let's grow and learn together! #90DayChallenge #MarketingExpert #ProductMarketing #GrowthMindset #ProjectManagement #ProductManagement

MONITORING COMPETITORS AS A PRODUCT MANAGER👩🏽💻 When building a product, it is essential that the product manager actively monitors existing competitors (either direct, indirect, potential and substitute competitors) as it provides you with the insight to gain upper hand on positioning and differentiation of products; it is important you: ✨Research on competitors marketing strategy. ✨Identify Potential threats. ✨Identify user pain points that are not satisfied using a feature table. Monitoring competitors can be achieved by considering the Competitors: ✨Funding: Startups with high funding have better products, larger staff base and a higher user base. To research about funding for companies, sites like crunchbase can be used. ✨Acquisition: This is when an existing company takes over from another company; usually buys the company sometimes due to their functionalities, speed, user base, or similarities in products. ✨New Products and Features: Startups or companies that usually launch new products or features, which are functional and meet users pain-points, should be monitored as they usually have expertise who understand market penetration and market fit. How else do you think competitors can be monitored?. Drop your thoughts in the comment section below, I look forward to reading from you.📝👇

A successful day🏆🏅 For a developer : Getiing their PR approved For Product Managers : Closong PRD and getting it approved from stakeholders For a gym-enthusiast: Hitting one more rep or lifting extra kgs For a creator : To think of a interesting idea to execute For a marketing person : To get the biggest approved for thier next campaign Success can be as small as being able to wake up early to completing your to-do’s for the day. What does success mean to you?💭🤔 #productmanagement #success #thoughts #life

✳️ Someone asked me, while we were on vacation recently, why I’m passionate about product marketing. This simple question sparked a long conversation, and although my answer wasn’t concise at the time, it made me reflect on my passion for this field. Passion fuels creativity, boosts performance, and brings a deeper sense of fulfillment, making your work more impactful. It enables you to infuse energy and enthusiasm into your role, which not only drives personal success but also inspires those around you. In this blog post I explain why I'm passionate about product marketing: https://lnkd.in/gsNQTN7j #passion #passionforyourwork #productmarketing #pmm

Building Products Doesn't Make You A Good Product Manager! Absolutely! 🚀 Product Managers are, in many ways, marketers at heart. One of the main reasons products fail often comes down to 🚫 a lack of product-market fit. But even when the product could have product-market fit, if the marketing strategies aren’t right, adoption can fall flat. 🛠️ Simply building a product to completion doesn’t fulfill a Product Manager’s role—developers can do that without you easily. We’re here to ensure the product resonates with the market and the business. We have to constantly ask, “💡 How can we capture a share of this market?” This requires a strong understanding of marketing fundamentals and growth strategies. Break down your product’s path to market by focusing on: Acquisition: 🎯 How do we attract users/customers? Activation: 🤝 How do we create meaningful engagement? Retention: 🔄 How can we keep users coming back? Referral: 📢 How can we encourage word-of-mouth? Revenue: 💰 How will we generate sustainable income? Give each of these areas laser focus, and work closely with your marketing team to create strategies for each stage. When you do this, 🏆 you’re truly on the path to success as a Product Manager. Check the report from CB Insights below 👇🏼 👇🏼