OBOMHENSE IDEMUDIA’s Post

🎯Let’s talk about the difference between a Product Manager and Product Marketing Manager. These guys often work very closely together and share project ownership but they generally have different sets of responsibilities that require different skill sets Responsibilities- 🫂 Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features. PMs are ultimately accountable for the product's success or failure while 📈 Product Marketing managers' main responsibility is to communicate the product’s value to the market. They focus on marketing the product. Across companies and industries, PMMs pride themselves as being the "voice of the customer", and being able to understand consumer's needs and user journeys. More often than not, as a Product Manager, you find yourself doing the work of a Product Marketing Manager with yours especially if you do not work in “the big 4/5” which is okay, in fact I personally believe this is a skill a product manager should have (just like we have project management skills) 🤔Have you every had conflicting thoughts or experiences with these roles? Let’s talk in the comments below ♻️Don’t forget to share if you found this helpful

Starting out as a product manager, I had this idea that success was all about having instant answers. I thought I had to be a walking encyclopedia of market trends and competitor strategies. Boy, was I mistaken. Based on what I've learnt first-hand, I'm going to break down the real deal with market research and competitive analysis—they're the bedrock of good product management, but they're not just about data overload or keeping a hawk-eye on competitors. ▶ Market Research: ↘ It isn't just about sifting through endless data or ticking off competitor names. ↘ It's fundamentally about connecting with people. It’s diving into what your customers need, what they desire, and what problems they encounter every day. 🤔 Where to start? Forget the complex tools for a moment. Start with real conversations. Talk directly to the people you’re aiming to help. Find out what really matters to them—what do they struggle with? What do they wish for? This is going to provide insights no amount of quantitative data can. ▶ Competitive Analysis: ↘ This isn’t just a game of one-upmanship with your competitors. ↘ It's about understanding what they do well and using that knowledge to find your niche. Learn from their successes and spot opportunities to differentiate your product. 🤔 Where to start? Knowing who your competitors are and what they offer is essential, but understanding why customers choose them can be even more enlightening. What makes their products stand out? Why might customers prefer them? Use this information to hone your product’s unique value propositions. Now, remember: both of these processes are ongoing—they don’t stop once your product launches. They evolve as your product grows and as the market shifts. The more deeply you understand both your target market and your competition, the better you'll navigate the complexities of product management.

Working on Team O'clock and as a full-time Product Manager has been a rewarding ride. Based on what I’ve learned, these are the two things I’ll do differently moving forward. 👇 1. Prioritize communication I’ve learned the importance of marketing and extroversion in the past six years. Moving forward, I want to become a better communicator, especially when it comes to marketing. And I’m not necessarily talking about the “big” stuff. I’ll focus on crafting more detailed and relevant briefs on the features we release and building a proper marketing plan for Team O’clock. More importantly — and this relates to being more extrovert — interacting with more Product Marketing professionals in the hope of learning new stuff about that field. I used to overlook both of these aspects, which leads me to my next point. 2. What comes “after” is just as important Product Managers generally focus on impact and outcome to span the whole cycle of a feature. There’s, however, much more after that. Marketing comes after the work is delivered and makes or breaks *actual* impact. Marketing done right will see people hoping to use that new feature. Done poorly? Well, you’ll hear crickets. There’s one more thing I want do more of this year: Talking to customers. I want to revalidate that the right stuff is in our roadmap and understand people’s language when talking about a service. I read about “hacks” Product Managers should use, but nothing beats talking to end users.

When I started in product management, the part I was most excited about was the chance to craft exciting new features. I grew up surrounded by digital products, always at my fingertips on my phone or laptop. They were my tools for studying, staying connected socially, and diving into entertainment. As a result, I had plenty of “cool” ideas. I couldn’t wait to be able to finally execute those fancy ideas, now that I was a product manager. But I was mistaken. It didn't take me long to realize that people don’t buy a product to use features—they buy it because it helps them solve a problem. Take a CRM, for instance. When salespeople buy one they aren’t looking for a tool with a long list of features. What they really want is something that enables them to close more deals faster. The features are only valuable if they directly contribute to achieving this outcome. As a product manager, it’s easy to get so wrapped up in developing features that you lose sight of the bigger picture. If we’re not careful, we end up building a product loaded with features that nobody needs or uses. Now that I’ve adjusted my perspective, I find myself spending much more time getting to know our users—who they are, what they want, and why they want it. This is where most of a product manager’s energy should be focused.

Hi Everyone! Today I want to tell you all about - 1. What is product management. 2. what are the responsibility of a product manager. 3.Types of product managers. 4. Who are stakeholders. so I will discuss all of them one by one 1. what is product management? Product management is a practice which is done within a company that manages and helps in the Planning , Developing and Marketing and launching the product in the market. Product management is really very essential in today's world for all the companies that company can be a big tech company also and it can be a startup also. 2. What are the responsibility of a product manager ? In General the responsibility of a product manager may vary but I will try to simplify to tell you all. A Product manager has numerous responsibility one of the key main responsibility is to make that product on which the product manager is working on make successful in the market by - 1. Analysing the market trends.. 2. Gathering all the information regarding the product. 3. Identifying the user needs. 4. Marketing of the product. 5. Updating the product on time to time. 3. What are the types of a product manager? 1. Internal product manager. 2. Business to Business product manager [ SAAS]. 3. Business to consumer product manager. 4. Who are stakeholders? The stakeholders is the buzz word in product management basically stakeholders are those for whom we are building the product and who have the input in the product you are building. Examples - Consumers, lawyer's.

When someone says, “She’s a phenomenal product marketing manager” this is what they mean: ✅ She’s a pro at bringing out the best in everyone she works with, and keeps them focused. ✅ She seamlessly blends into every team, and understands everyone’s motivations. ✅ She knows how to pull off a successful product launch like the back of her hand. ✅ She’s ultra flexible, and ultra organized; whether she has unlimited resources, or she’s working with the bare minimum—she can pull anything off. ✅ She asks the right questions, from start to finish. ✅ She’s not afraid of a good idea—regardless of who developed it. In fact, she’s excited to bring it to life. ✅ She’s at natural at developing efficient workflows that EVERYONE can get with. ✅ She doesn’t shy away from tough conversations, and genuinely looks forward to retrospectives. ✨ A good PMM is worth the investment.

𝐖𝐞 𝐬𝐚𝐰 𝐭𝐡𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐨𝐟 𝐞𝐚𝐜𝐡 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐢𝐧 𝐨𝐮𝐫 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐩𝐨𝐬𝐭. 𝐁𝐮𝐭 𝐡𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐤𝐧𝐨𝐰 𝐢𝐟 𝐞𝐚𝐜𝐡 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐧𝐚𝐠𝐞𝐫 𝐢𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐫𝐨𝐥𝐞❓ Let’s find out now 👉 👉 👉 👉 👉 👉 👉 👉 👉 👉 👉 𝐇𝐨𝐰 𝐭𝐨 𝐊𝐧𝐨𝐰 𝐚 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐢𝐬 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥❓ 𝐆𝐞𝐧𝐞𝐫𝐢𝐜 𝐨𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 💼📊 𝕊𝕦𝕔𝕔𝕖𝕤𝕤 𝕄𝕖𝕒𝕤𝕦𝕣𝕖: Increase in revenue 💵 Decrease in costs 📉 If either or both are achieved, they're successful! 🎉 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 🛠️💻 𝕊𝕦𝕔𝕔𝕖𝕤𝕤 𝕄𝕖𝕒𝕤𝕦𝕣𝕖: Technical performance ⚙️ System uptime 🕒 Scalability of the infrastructure 📐 If these are top-notch, they're successful! 🎉 𝐃𝐞𝐬𝐢𝐠𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 🎨🖌️ 𝕊𝕦𝕔𝕔𝕖𝕤𝕤 𝕄𝕖𝕒𝕤𝕦𝕣𝕖: User satisfaction with design 😍 Design consistency across the application 🔄 If users love the design and it’s consistent, they're successful! 🎉 𝐃𝐚𝐭𝐚 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 📊🔍 𝕊𝕦𝕔𝕔𝕖𝕤𝕤 𝕄𝕖𝕒𝕤𝕦𝕣𝕖: Increase in customer base 📈 High customer retention 🔄 If customer numbers grow and they keep coming back, they're successful! 🎉 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 📣📢 𝕊𝕦𝕔𝕔𝕖𝕤𝕤 𝕄𝕖𝕒𝕤𝕦𝕣𝕖: High Click Through Rate (CTR) 📈 Good conversion rate 💰 If CTR and conversions are great, they're successful! 🎉 This should make it clear and fun to understand how each type of Product Manager can be measured for success!

Today I have launched my first Digital Product 🚀 I call it 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗪𝗮𝗹𝗹𝗲𝘁 👜 Product Wallet is a comprehensive digital product tailored for aspirational Product Managers, offering a diverse range of resources to enhance their skills and knowledge. This will include: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗧𝗼𝗼𝗹𝗸𝗶𝘁 🧰 -> A curated list of essential tools for effective product management. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗟𝗶𝗯𝗿𝗮𝗿𝘆 📚 -> A collection of recommended books to deepen understanding and stay updated with industry trends. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 📖 -> A handy reference, clarifying key terms commonly used in Product Management. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗔𝗿𝗰𝗵𝗶𝘃𝗲 💌 -> Newsletters relevant to Product Managers, ensuring access to valuable insights and updates 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 📺 -> A curated selection of YouTube channels offering video content tailored for Product Managers, enriching learning through visual resources. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗗𝗼𝘀𝘀𝗶𝗲𝗿 📝 -> Reference of essential documents to streamline workflows and enhance productivity in product management tasks. Product Wallet 👜 will cost you as low as a small pizza - ₹𝟱𝟬𝟬 ($𝟱.𝟵𝟵) with a lifelong validity. Further updates to this wallet will be included in this cost. Grab your copy here - nitishrana.net/plans #productmanagement #productmanager #productowner

Today I have launched my first Digital Product 🚀 I call it 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗪𝗮𝗹𝗹𝗲𝘁 👜 Product Wallet is a comprehensive digital product tailored for aspirational Product Managers, offering a diverse range of resources to enhance their skills and knowledge. This will include: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗧𝗼𝗼𝗹𝗸𝗶𝘁 🧰 -> A curated list of essential tools for effective product management. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗟𝗶𝗯𝗿𝗮𝗿𝘆 📚 -> A collection of recommended books to deepen understanding and stay updated with industry trends. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗚𝗹𝗼𝘀𝘀𝗮𝗿𝘆 📖 -> A handy reference, clarifying key terms commonly used in Product Management. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗔𝗿𝗰𝗵𝗶𝘃𝗲 💌 -> Newsletters relevant to Product Managers, ensuring access to valuable insights and updates 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀 📺 -> A curated selection of YouTube channels offering video content tailored for Product Managers, enriching learning through visual resources. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗗𝗼𝘀𝘀𝗶𝗲𝗿 📝 -> Reference of essential documents to streamline workflows and enhance productivity in product management tasks. Product Wallet 👜 will cost you as low as a small pizza - ₹𝟱𝟬𝟬 ($𝟱.𝟵𝟵) with a lifelong validity. Further updates to this wallet will be included in this cost. Grab your copy here - nitishrana.net/plans #productmanagement #productmanager #productowner