chiamaka ohale’s Post

🚀 New Blog Post Alert! 🚀 Curious about what Product Marketing is and how it drives product success? Whether you're a beginner or an aspiring product manager, understanding product marketing is essential for positioning your product in a competitive market. In this latest blog, we break down everything you need to know—covering key strategies, market research, go-to-market plans, and much more! 📖 Read the full guide here: https://lnkd.in/gvmzDNJt This is your one-stop resource for learning how to craft a successful product marketing strategy. Don’t miss it! 💡 #ProductMarketing #MarketingStrategy #GoToMarket #ProductManagement #BusinessGrowth

Hard Learned Product Management Lession #3 - There’s a world of difference between having a Market vs simply Marketing a product. A market represents a group of people with unique needs, challenges, and goals. Success comes from deeply understanding that market and building a product that addresses those needs better than any alternative. On the other hand, marketing is about how you tell your story and attract attention. While great marketing can spark interest, it cannot sustain success if the product doesn’t deliver real value. A lesson I’ve learned over the years: you cannot market your way out of a poor product. You can attract users, but if the product fails to meet their expectations or solve their problems, they won’t stick around. To build a successful product: 1️⃣ Start with the market. Understand the jobs your target audience needs to get done. 2️⃣ Prioritize product quality. Ensure it delivers value in a way that resonates with your market. 3️⃣ Leverage marketing. Use it to amplify your product’s fit for the market. The best marketing in the world can’t compensate for a product that doesn’t deliver. But when you nail the product-market fit, marketing becomes the fuel that scales your impact. #productmanagement #productmarketing #productcampboston #productcamp

🌟 Scaling Your Product Marketing Efforts: Lessons from My Journey 🌟 In the fast-paced world of product marketing, scaling effectively is both an art and a science. Over the years, I’ve navigated challenges, embraced opportunities, and learned invaluable lessons that have shaped my approach. 🔑 From understanding market dynamics to leveraging data-driven insights, every step has been crucial in optimizing strategies and driving sustainable growth. Whether you’re a seasoned marketer or just starting, the path to scaling your efforts can be transformative. 🚀 Join me as I share key lessons learned, actionable strategies, and insights that can help you elevate your product marketing game. Let’s unlock the potential for exponential growth together! 💡 👉 What challenges have you faced in scaling your product marketing efforts? Share your experiences in the comments! #ProductMarketing #GrowthStrategies #MarketingLessons #CareerJourney #MarketingCommunity

🎉 Finally got the green light for my marketing strategy! 🚀 Watch how my skills as a product manager drive business success. Check it out and let me know what you think! 💡 #MarketingMagic #ProductManagement #MarketingStrategySuccess #ProductManagementWins #BusinessGrowth #MarketingSkills #ProductManagerLife #GreenLightSuccess #BusinessStrategy #MarketingMagic #ProductManagementSuccess #DrivingBusinessGrowth

"Can you make this deck look pretty?" Product marketer: ✋🛑 PMMs, how many times have you heard this? Let's set the record straight. Product marketing is NOT about making decks look good 😤 It's a deeply strategic function. One that drives the success of your: 1) Product 2) Go-to-market 3) And your company Asking your PMMs to focus on “pretty decks” is nonsense 🙅♂️ Product marketers are the key to: → Ensuring successful product launches that drive adoption  → Crafting positioning and messaging that resonates → Understanding your target market inside and out  → Aligning all teams around a shared vision Sure, we CAN make a mean slide deck. But that's just the tip of the iceberg 🧊 So next time you're tempted to ask your PMM to "Make it look pretty" Remember: Their real superpower = Strategy that moves the needle for your entire business 📈 So let your PMMs focus on what they do best. Outsource your design support elsewhere ✌️ Thank you for coming to my TED talk. Sincerely, PMMs everywhere 👋 P.S. How many times have you heard this PMMs?

Product marketing is NOT about making decks look good 😤 It's a deeply strategic function. One that drives the success of your: 1) Product 2) Go-to-market 3) And your company ✌️ #productmarketing thanks Product Marketing Alliance & GTM Alliance

When product managers hang out with Marketing for too long... 🕺 I love it when product and marketing work more closely together. I'm not just talking about PMMs—that includes demand, growth, and content. Why? 1. You'll get a shared understanding of what customers really care about, resulting in better products and content. 2. You'll have access to in-product and marketing growth levers to move the needle on conversion, activation, and retention goals. 3. You'll get a unique perspective on what you're working on. The Product team can provide feedback on content ideas, campaigns, and more. On the other hand, the Marketing team can suggest ways to best communicate the value of new features. Who else thinks that when Product and Marketing come together, magic happens?

😂 A++++ for Ramli "RJ" John's taste in video But I ALSO love when product and marketing get together. I'll never forget working with a PM from one of my clients and after presenting our research database and the problems/opportunities we identified on the marketing-side, he was like "Asia - you're a product thinker. You're a product person. Did you know that?" Spoilers: I did NOT know that. Then he walked me through what they were scoping out on the product side and he was like "We've identified the same things, but slightly different lens. Here's how they translate into the features we're thinking about." But once I connected my process to how he did his work, it made so much sense how our teams ultimately drove towards the same goal. We just executed on different parts of it. It was so cool.

POV: When product managers hang out with Marketing for too long... 🕺 h/t to Ramli "RJ" John for this one 😂 "I love it when product and marketing work more closely together. I'm not just talking about PMMs—that includes demand, growth, and content. Why? 1. You'll get a shared understanding of what customers really care about, resulting in better products and content.  2. You'll have access to in-product and marketing growth levers to move the needle on conversion, activation, and retention goals.  3. You'll get a unique perspective on what you're working on. The Product team can provide feedback on content ideas, campaigns, and more. On the other hand, the Marketing team can suggest ways to best communicate the value of new features. Who else thinks that when Product and Marketing come together, magic happens?" -- P.S. Make sure to give Ramli a follow!

This made me laugh. But it’s true! The collab pool needs to be wide—with everyone I sync and talking (well) to each other, all for the greater good of the client, company and culture. #ProductManagement #ProductMarketing #Marketing #DigitalMarketing #Collaboration #Teamwork #Innovation #Leadership #Strategy #Success