David Ronald

“It all comes down to one thing -- I have to prove the ROI.” 💰 Now there’s a buyer interview quote we (and you) have heard across every vertical. Reps shouldn’t have to create this fact-based value story themselves. Product Marketing must ask the tough questions to inform a realistic and compelling enablement tool. The process of getting to an effective final product doesn’t have to be feel daunting. Fluvio consultant John Emmitt breaks how to approach ROI calculators 👇 https://lnkd.in/gC4ms3tR

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🚀 CEOs, here's a crucial reminder: your CMO holds untapped power to drive growth and alignment across your GTM team. CMOs don’t just market—they understand the market. From buyer behavior insights to deep market analytics, CMOs have a pulse on what your customers truly need, how competitors position themselves, and where untapped opportunities lie. Too often, CEOs defer to leaders in product, sales, or finance, but your CMO's view is pivotal. They’re not just driving brand awareness; they’re driving alignment across functions, enabling your team to hit growth goals and navigate market challenges with precision. Leverage your CMO's insights as a strategic asset. Invite them into key discussions, especially when evaluating market trends and crafting customer-centric strategies. It’s time to ensure marketing isn't an afterthought—it’s a growth catalyst. Tune into the full conversation with Corey Livingston on Growth Driver on your go-to podcast platform to dive deeper into how your CMO is a go-to resource in your growth journey. #EfficientGrowth #CMOinsights #GrowthMindset #B2Bmarketing #GTM #GrowthDriver John Common Intelligent Demand

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The ‘M’ in GTM strategy may mean ‘market’, but today, CMOs have been side-lined to just promotion. Here’s why 👇 In the past, CMOs owned all of the 4Ps across Product, Pricing, Place, and Promotion. That’s no longer the case and if you’re a senior marketing leader looking to secure a boardroom seat, it has to change. Find out how you match up to the 311 B2B CMOs surveyed for our ‘Building the Board-Ready CMO in B2B’ research report for go-to-market connectivity below! https://lnkd.in/eqvXxcTG NewtonX WARC | #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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🤓 When it comes to understanding how HubSpot supports ABM, how much do you *really* know? Join us next week for an action-packed 30-minute session on how to set up and configure your HubSpot to jumpstart your ABM strategy. You’ll hear from New Breed's Sr. RevOps Manager Jacque Turbett and SVP, Revenue Jonathan Burg on HubSpot’s ABM tools, including mistakes you want to avoid and tons of best practice. Don’t miss out on this powerful session! Link to register in comments… 

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Most account-level intent data is vague, hard to action, and ineffective. Without access to explicit and actionable signals, far too many GTM teams settle for poor targeting, ineffective outreach, and lackluster results. It doesn’t have to be that way. 👉 You can have it all: Account-level data with rich context and person-level data that deliver targeted, timely, relevant insights that drive next-level results. To add even more context to the signals we surface and score for you, today we launched: - 150 million job listings signals (think open roles or skills/tech listed in job recs) - 8 million news signals (think fundraising events, 10-Ks, strategic hires) …spanning 40 million companies around the world. That’s just the beginning. With these signals (and the other 100+ product, website, community, and social signals we can surface and score for you), you can better understand company priorities, needs, and intent, and turn those signals into automated GTM plays—all in Common Room. 👀 Here’s a (small) peek at what you can do: - Create target burndown lists that auto-replenish daily - Stack news and hiring signals for even more effective GTM - Find high-fit, high-intent accounts with a keyword search - Drill down into full job descriptions and news articles - Identify decision makers across the account - Pinpoint what matters most to your buyers …all without ever leaving Common Room. It’s what we’re all about: More signals. More context. More intelligent go-to-market. For all the details 👇

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When it comes to ABM, many marketers believe that success hinges on buying expensive software like 6Sense and Demandbase. But that's not the case. The true keys to #ABM success are skills, creativity, resourcefulness, and a scrappy mindset that leverages technology to scale efforts. You don’t need to spend a fortune to achieve your ABM goals. Focus on honing your abilities and using the tools at your disposal effectively. If you're interested in learning how to initiate ABM and execute it effectively (even on a budget), take a listen to 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM on the Digital Banter #Podcast - link in comments.

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We've tried to keep the secret, but we're so excited we can't keep it in anymore. The Executive Conversations podcast is now live. We're in conversations with top GTM leaders to discuss navigating executive conversations, marketing internally to gain necessary support, securing buy-in for long-term GTM strategies, presenting budgets aligned with targets, using data to craft compelling narratives, building alliances and navigating difficult conversation. And our very first guest is Mick Essex, Head of Growth and Partnerships at POWR. We chatted with Mick about: - Importance of detailed planning: Mick walked us through his planning and contingencies setup. - Securing buy-in: Effective strategies for getting executive and cross-departmental buy-in for his marketing initiatives. - Budgeting challenges: Presenting realistic marketing budgets based on category benchmarks and your total addressable market (TAM). - Marketing in SaaS: We walk through how buy-in and presenting plans is different for free and freemium models vs sales-led. - Using data effectively: Harnessing analytics to understand traffic, conversions, and optimizing your marketing efforts. Tagging our fellow marketing leaders who are featured this season: Devin Reed Julien Sauvage 🥖 Siril Jacobsen Hannah Garner Chris C. Anderson Ran Yosef Gustav Wallberg William Chia Charlie Riley Tove Hernlund Tune into the first episode here: https://lnkd.in/dNPRi2gH #executiveconversations

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#GTM2024 may be over, but the insights are still flowing! If you missed Hayes Davis’ talk on “Unreasonable Efficiency,” check out our round-up blog in the comments below for key trends like scaling efficiently, RevOps as the glue for GTM alignment, and why best-in-class tools are winning over all-in-one solutions. 💡 Plus, we’re excited to announce our new AI-powered Account Research tool, now available! Mention GTM when booking a demo and get 5,000 free credits to try it out. Learn more here: https://lnkd.in/g52xBPKT #GTM2024 #GradientWorks #SalesEfficiency #AI

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Does Marketing support your Sales Process? Or just focus on brand building and lead gen? This cropped up in our episode on GTM last week - Do you know your ICP and TAM from your VP and your CAS? Watch in Full: https://lnkd.in/edGcRyCN Listen on Spotify: https://lnkd.in/ecA8U5ex Listen on Apple Podcasts: https://lnkd.in/eW7yCEm5 #SalesStrategy #ContentMarketing #DigitalMarketing #LeadGeneration #CustomerEngagement #Podcasting #VideoMarketing #BusinessGrowth #MarketTrends

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🚨 Now On-Demand: ABM for Customer Expansion 🚨 Real revenue begins at the dotted line. Marketing not only plays a crucial role in engaging target accounts at the outset, but also should extend its support beyond the successful closure of deals. Tune in to hear Lea Friend, Sr. Product Marketing Manager at Madison Logic, and Yash Puwar, Enterprise ABM Strategist at Madison Logic, provide guidance on developing and maintaining a strong ABM expansion strategy that gives you the skills to cross-sell and upsell within your customer base. Watch the full virtual event, on-demand, now: https://hubs.li/Q02BSkd_0 #abm #sales #marketing #marketingstrategy

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On the Digital Banter #podcast, Kyle Lacy, CMO at Jellyfish, explains the importance of building a go-to-market handbook, or what he calls a go-to-market bible: "That's basically a contract between sales, marketing, engineering, and CS on the definitions of the stages. As well as the definitions of what you're sending each other. And then you have the group sign off on it like a contract." A go-to-market handbook and strategy ensures all teams are aligned. The shared document and approach act as a contract and reference point for the team. Listen to the full episode: https://lnkd.in/dkmpSHaY

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Real talk - reaching your actual Ideal Buyer means your entire GTM org is spending their time on the right revenue-generating activities. So why is this often not the case? Outdated, static, and siloed strategies. What do we mean by Ideal Buyer? How can you use technology to hone in on your top performing segments? More on the RevOpsolutely Substack 🙌

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