Mudra Surana’s Post

As a Product Manager, there are some skills you need to acquire; You must be able to identify a problem and make findings on how to solve that problem. You must use the right marketing strategy to be able to reach the users. You must align your vision and make it clear, it will help to carry your team along. You must find the right channels to create awareness of your product. You must be active, giving updates in other to retain the users.

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At the end of the day, product marketing is about driving revenue Well, at least that's what it is supposed to be in theory But the ground reality is totally opposite So many PM teams are chasing the wrong goal They focus on shipping more than optimizing for results Artem Chetverykov put it perfectly He said, "Most PMs fall into measuring legacy metrics trap & worry about how many products launched, how many blogs published." And it's quite meaningless if these do not align directly with revenue growth Listen to my latest episode with Artem (Link in the comments)

Product Marketers are effective multi-taskers, even though that might not be an optimal way of working. We often have competing priorities from our different stakeholders. Our job description reads like an org-chart (and maybe even an eye chart!), in and of itself. We are expected to be practical, tactical, and strategic in the same breath. Well-intended project deadlines rarely go off as originally planned. As crazy as this might sound, I wouldn't change a thing. Product Marketing with the right company, and the right products is not only fun, but it's rewarding, challenging, and so worth it! #iykyk #productmarketing #workhardplayhard

Product marketing prepares for launch several months ahead of time. 😎 1 day before launch… “Sorry, the launch is postponed” PMM: “Aha yeah no problem” Reality: ___ Tag a a product marketer who knows this feeling. 😂 #productmarketing

𝗧𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗿𝗲𝗮𝗺 𝗧𝗲𝗮𝗺: 𝗪𝗵𝗲𝗻 𝗣𝗠𝘀 𝗮𝗻𝗱 𝗣𝗠𝗠𝘀 𝗖𝗹𝗮𝘀𝗵 Ever felt the struggle between product development and getting the word out? You're not alone! PMs (Product Managers) and PMMs (Product Marketing Managers) are the yin and yang of bringing a product to life, but sometimes things get...well, out of sync. Introducing the 6 Friction Points of Product Glory by Aatir Abdul Rauf - The Launch Date Circus: ️ PMMs plan campaigns, but then PMs unexpectedly push back launch dates, leaving marketing scrambling. - Messaging Mishaps: PMMs craft epic descriptions, but PMs ground them in reality – sometimes a search filter isn't a "revolutionary" AI-powered tool. - Priority Palooza: PMs and PMMs might disagree on what the market needs most. Should you fix bugs or add a "dark mode"? - Communication Catastrophe: A lack of clear communication on features, limitations, and value propositions leads to marketing materials that miss the mark. - Persona Smackdown: PMs and PMMs might have different ideas about the ideal customer, leading to wasted resources on personas that don't resonate. - Go-to-Market Mismatch: PMs might push for a splashy social media launch, while PMMs know direct outreach is the best way to reach radiologists (who probably aren't on TikTok). Let's bridge the gap! What are your biggest PM vs. PMM struggles? Share your thoughts in the comments, and let's build better product dream teams together! 🔔 If you like this content, please repost it ♻️ and follow Rahul Rawat for posts on Product Strategy and Product Growth. #productmanager #productmarketingmanager

Product marketing is still misunderstood which means the onus is on **you** to explain what you do and why For team like Product Management and Marketing that are often pressured to perform/deliver and criticized often, it's doubly important to be sensitive to their needs and explain how you work I always try to give some context AND explain how we work together/my role. Something like: "Hey Cynthia! (PM lead) Super excited to be working with you on this launch. My job is to make sure that [Product name] launches on schedule and that the entire company is aligned on GTM strategy and execution. I'm constantly thinking through downstream impacts and upstream requirements, which means I ask a ton of questions to try to understand your work in a lot of detail. I know PM is often criticized and pressured by other teams – I'm here to partner with you and think through how your work (and everyone elses) impacts other teams. My goal is to bring to market this incredible product you've created in the best way possible. It's practically my job to show off your work and make you look good! For this launch, I'm focused on hitting [relevant KPI(s)]. What KPIs are critical for you?"

Who took the "product" out of Product Marketing? 💀 We've been plagued by the lead-gen and enablement bugs for far too long. That's why we brought Becky Trevino on to help us bring us back to our namesake. Today you can get her take on: 〽 Which department is the best-fit for PMM 〽 What you can do to become PMs best friend 〽 The 4 superpowers of Product marketing...and which one Becky uses the most 〽 Why storytelling needs to hit on an emotional level 〽 What living in a household with a Product manager is like 〽 The million-dollar question: Sell what's on the truck...or give them the roadmap? If you don't know Becky, give her a follow. And if you do know Becky, then you know how she commands the room and the GTM And either way, make sure you watch until the end when she does impressions of her partner 💀

🛠 How to Market a Product You Don’t Use 🛠 As a marketer or product manager, you might face the challenge of marketing something you don't personally use. Here’s how to do it effectively: 1️⃣ Understand the customer – Know your target audience. Study their needs, pain points, and how your product solves their problems. 2️⃣ Talk to users – Get feedback from real users. Their experiences can be more valuable than your own. 3️⃣ Research the competition – See how similar products are marketed. Learn what works and what doesn’t. 4️⃣ Be objective – Focus on the product’s value, not personal bias. Highlight the features that matter most to the audience. 5️⃣ Test and learn – Experiment with different messaging to see what resonates best. 🔑 Key takeaway: It’s all about knowing the customer, not necessarily using the product yourself! #marketing #productmanagement #customerfirst #product #productmanager

Top 5 PM Post on LinkedIn 1.Aatir Abdul Rauf Decoding the Product Marketing Jargon: A Guide for New Marketers https://lnkd.in/gbwEakwY 2.Afroz Alam Aspiring Product Managers: Your Roadmap to Success Starts Here https://lnkd.in/gyC7X56N 3. Ankit Shukla Customer-Centricity: Strategies from Top Companies to Keep Users at the Heart of Product Development https://lnkd.in/gd6syxpT 4. Mayank Agarwal Why You Shouldn't Become a Product Manager for the Wrong Reasons https://lnkd.in/geswZDee 5.Vishal Bagla 5 Unique Sources for User Insights Without Direct Interaction https://lnkd.in/ggtaWYVm Transform your insights with Growjunction ! 🌱 Follow us for more groundbreaking content and stay ahead of the curve. Let's grow together! Are you passionate about products? Join our program and make an impact.    Make an impact: https://lnkd.in/gS3cJWBb #ProductManagement #GrowJunction #ProductMarketing #PMTips #ProductDevelopment #CustomerFocus #UserResearch