David Ronald’s Post

✳️ Someone asked me, while we were on vacation recently, why I’m passionate about product marketing. This simple question sparked a long conversation, and although my answer wasn’t concise at the time, it made me reflect on my passion for this field. Passion fuels creativity, boosts performance, and brings a deeper sense of fulfillment, making your work more impactful. It enables you to infuse energy and enthusiasm into your role, which not only drives personal success but also inspires those around you. In this blog post, I’m going to explain why I am passionate about product marketing: https://lnkd.in/gsNQTN7j #ProductMarketing #MarketingPassion #CareerJourney #BrandStrategy #MarketingLeadership #PMM

Success in product marketing comes down to focus. It’s tempting to juggle multiple priorities, but real progress happens when you lock in on one thing and give it your all. In my role, I've seen the biggest wins come from narrowing my focus and executing with precision. Less distraction, more impact. Pick one, go all in, and watch the results follow. #ProductMarketing #Focus #Execution #MarketingWins"

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The law of energy conservation in relation to marketing

How do you create something out of nothing? 🌱 This is a question I kept asking myself after stepping into the role of being the first product marketer at my company. I quickly realised this wasn't just a simple title change; it is close to building an entirely new function from scratch. Starting from the ground up is particularly challenging. The transition stemmed from a discussion with my manager: we needed a sharper focus on product marketing. We need that acute awareness around the voice of the customer, effective communication across departments, and a strategic product narrative in our marketing campaigns. 🚀 That's when it hits me: moving into product marketing meant addressing what was missing and starting from square one. I spent the first month defining what my role entails, pinpointing the gaps, and planting seeds for awareness of this function within the company. It's genuinely zero to one. And for me, this has been one of the craziest yet most rewarding challenges in my career so far. 🛤️ I'm so grateful for everyone who have been with me on this journey. If you're also the first product marketer at your company, or have ever been the first PMM, connect and share challenges you have faced and how you have overcome them! 🤺 #productmarketing #PMM #career

Product marketing is hard. Really hard. I think it’s possibly the most undervalued skill set in a tech company and I don’t really understand why. You can spot a product that has a world class PMM working on it a mile off. There are very few people with the breadth of skill to do this role well and product teams with an amazing PMM are great places to be. Anyone up for helping me understand more? Product marketing has been one of the steepest learning curves for me so far on this start up journey.

Unpopular opinion: Most product marketing teams don't realize there's a limit to how much hype they can generate in a year. Every company has a finite product hype quota. You can split it over 12 product launches throughout the year. Or you can consolidate it into 1-2 major releases. Here’s the reality: - Spreading hype thinly across multiple launches dilutes impact. - Customers get fatigued with constant announcements. - Few major releases create a stronger, more memorable impression. - In fact, 20% of your product launches will drive 80% impact. Focus your efforts. Make your launches count.

You may not realize this but you are under paid as a product manager. Time to ask for raise if you are doing these things along with your regular work. 1. Provide the product copy, 2. Plan the GTM 3. Create sales or marketing collaterals 4. Give demo to users You may be doing additional work of Product Marketing Manager. Companies have to draw a line between Product Managers and Product Marketing Managers in order to make them more productive and provide value. Are you a PM, PMM or both? Share your thoughts. Follow Lokesh Gupta and ProductHood School for more such insights. PS - Try our courses and membership without burning a hole in your pockets. #product #marketing #productmanagement

Dear Diary, Here is another entry into my product management journey. "The age-old adage 'he who fails to plan, plans to fail' couldn't be more true! Last week, my facilitator took a class on Go-to-Market (GTM) strategy and product positioning. A Go-to-market strategy is a comprehensive plan that outlines how to position, price, promote, and distribute a product or service to a target audience. By simply planning and thinking through, you can save yourself a world of trouble and set your product up for success. A Go-to-market strategy helps you to: • Boost your chances of a successful product launch. • It helps you to know your sales channels. • Avoid extra costs generated by failed product launches. • Enhanced ability to react to changes and customer desires. Remember, planning is key! Take time to think and plan about not just your Go-to-market strategy but other important things in life. See you in my next entry !!! #productmanagement #Gotomarketstrategy #theincubatorbub #ladiesintech #personalgrowth #continuouslearning