Cheil India’s Post

Best ads of the decade (so far)? Creative Bloq have gathered the best of the best. Elliott Starr joins other industry experts to explain why these ads have broken the mould, and what made them work so well. Read more to find out which ad he's picked, showing that brilliant, insightful ideas, crafted to the hilt, don't only survive, they thrive. https://lnkd.in/eyBApP7R

Advertising is dead? Long Live Creativity! 🏴☠️ The world doesn't need more advertising companies, it needs more; better, creativity. But if you believe Nils Leonard – and I do, "the question isn’t whether advertising is dead, the question is who killed it?" I'll paraphrase: "Soldiers don’t actually start wars, leaders do. – We killed advertising. – We killed it when we invented the word client services." Full article at The Drum: https://lnkd.in/eME-cRBU What I love most about Nils' note taking brain dump, is the notion that advertising is not actually dead, but the golden age of what we would refer to as advertising, absolutely is. "When we talk about what we mean when we're talking about advertising, particularly romantic people who want to believe in it, (I'm one of those romantics) is they don't actually talk about advertising at all. They talk about #creativity." 💡 So the next time you walk into a shop to buy an ad, I'm with Nils. 75% of businesses who stop advertising will still make money. But if the future has its way, and it will; without creativity 75% of businesses will suffocate and die. That's harsh. If a little dramatic but you get my gist. Long live creativity. Viva la creative. 🏴☠️

Contextual display is high impact, cookie-less advertising, aligned with your consumers’ mindset. How could it work for you? https://lnkd.in/edANB2SA #FluidAds #Contextual #DisplayAdvertising

Q: Is there still room for the ‘big idea’ in today’s world of advertising? A: There needs to be more than room for it, there must be space for it to stretch its legs so it can kick out and colonize every corner with its brilliance. Discussing what an advertising idea looks like with LBB’s Jordan Won Neufeldt and others. Read the full article: https://lnkd.in/e-4ExJAE

Explore the fascinating journey of advertising from ancient scrolls to modern screens with insights from Brittany Quemby. Discover how the core principles of conveying messages have endured through centuries of evolution! https://lnkd.in/gQQnr4Bh #AdvertisingHistory #MarketingEvolution

Discover Wiped Out MFA (Made For Advertising Sites) Spend By Following These Four Basic Steps https://lnkd.in/drDa2RrT

Clarity Clicks, Noise Flicks. Keep it SIMPLE! While memory permits us to recall things we've seen or thought about previously, memorability looks at why we remember what we remember and why do we forget what we forget? Let's delve deep into it and understand how it functions in the world of advertising! Advertising serves as a dominant and pervasive means of communication. Eye-catching visuals, lively tunes, and impactful language can really evoke emotions in the minds of the audiences. Industry frontrunners are in a constant run to prioritize distinguishing their brands in the eyes of consumers. But are we able to do so ?? Well Yes ! some brands have been but we still have miles to go before we actually tab on the : ‘Recognition and Recall factors’ Just take a step back and understand what is advertising. Advertising is derived from a latin word 'advertere' which means 'to turn the attention'. Few such classic examples would be : “Buland Bharat Ki Buland Tasveer” “Dimag ki batti jala de ” “Melody Khao Khud Jaan Jao” “Daag Acche Hai” You could recall the brands instantly right? In a world flooded with information and distraction,these slogans have gained such iconic status that it often surfaces in playful conversations among friends. Simplicity cuts through the noise and grabs attention! So let's keep it SIMPLE.  

"This is the way"...join us for a look to the future of advertising by Stef Calcraft, CEO, Creative Futures. 🔭 This piece has taken inspiration from one of the great post-pandemic pop culture heroes, The Mandalorian. In this article, we explore the future of our industry and take a look at 5 key principles to guide the way. Discover them here 👉https://lnkd.in/eSayz9RN #BreakthroughForBrands #NewCommunicationsEconomy #Advertising

In the world of advertising, creativity knows no bounds! Recently, my group embarked on an assignment that pushed us to think outside the box and unleash our inner mad ads creators. Our chosen brand? Rasna, the beloved drink mix that has been quenching thirsts and igniting childhood nostalgia for decades. Our objective was simple to create a short, funny ad that not only showcased the product but also engaged potential customers. As we brainstormed, it became clear that we wanted to highlight the vibrant and playful nature of Rasna while emphasizing its versatility and family-friendly appeal. The concept we landed on revolved around a fictional scenario which involved a young man pushing away women to get to his beloved drink in a humourous manner. Through this lighthearted approach, we learned valuable lessons about advertising- the importance of storytelling, the power of humor, and how relatability can pull in viewers. Engaging customers isn’t just about showcasing a product — it’s about crafting an experience that they can connect with. At the end of our project, we realized that the key to effective advertising lies in creating memorable narratives that resonate with an audience. Whether it’s a heartstring tug or a burst of laughter, the goal is to make the viewer feel something. Our Rasna ad project was a whirlwind of creativity, teamwork, and yes, plenty of laughter. It reminded us that at its core, advertising should be fun! After all, if we can make people smile and think, we’ve done our job right! So here’s to more mad advertising adventures and the delightful chaos that comes with it! Devleena Banerjee Dr. Parameswaran Subramanian CHRIST University, Pune - Lavasa Sharad Gupta

The next superstars in advertising? They’ll be the ones who break the beige. Right now, agencies and marketing teams have a problem. The industry is too corporate, too stagnant, too safe, and too beige. We’ve lost the spark of showmanship and the drive to innovate. Take a look around. Agencies are locked in “presentation mode.” Predictable agendas, endless slides and tables, boring stock photos. We’re less about storytelling and bold ideas and more about staying in line with competitors. It's not about winning, it's about keeping up. And in doing that, we're falling behind. And the clients feel it. They’re bored. Here’s the truth: Beige gets nods of approval and might make a few sales, but it doesn’t make an impact. Color is controversial, but great work usually is, because we're in the business of being talked about. So, to the ones ready to do something bold: - Don’t just deliver data—use it to show them something real. - Skip the agenda slide and “thanks for coming” closer. Tell a story that sticks. - Make people feel—not just nod. The future belongs to those who bring energy, edge, and vibrancy back to this industry.