Zachary Carpenter’s Post

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Group Strategy Director at LUCKIE | Consumer Psychologist & Advertising Expert Solving Demand-Side Problems for Billion Dollar Brands

The next superstars in advertising? They’ll be the ones who break the beige. Right now, agencies and marketing teams have a problem. The industry is too corporate, too stagnant, too safe, and too beige. We’ve lost the spark of showmanship and the drive to innovate. Take a look around. Agencies are locked in “presentation mode.” Predictable agendas, endless slides and tables, boring stock photos. We’re less about storytelling and bold ideas and more about staying in line with competitors. It's not about winning, it's about keeping up. And in doing that, we're falling behind. And the clients feel it. They’re bored. Here’s the truth: Beige gets nods of approval and might make a few sales, but it doesn’t make an impact. Color is controversial, but great work usually is, because we're in the business of being talked about. So, to the ones ready to do something bold: - Don’t just deliver data—use it to show them something real. - Skip the agenda slide and “thanks for coming” closer. Tell a story that sticks. - Make people feel—not just nod. The future belongs to those who bring energy, edge, and vibrancy back to this industry.

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