Robbie Woodward’s Post

Delusional. The ad industry is dead because of creatives. You’ve become so self-centered, you’ve lost touch with reality. My LI feed is full of creatives ranting about nothing but their own feelings. Some mediocre writer is angry because “Greg in finance” killed creativity and “old white men with receding hairlines run agencies” (even though he’s only a few years from being one). 1000’s of creatives celebrate a video comparing themselves to Van Gogh. Really? People pay to see what Van Gogh made. And they pay to NOT see what you made. Bernbach didn’t make the VW Beetle a success. It was successful in many countries where no Bernbach ad ever flighted. He just made the ad. 100’s of the world’s smartest engineers spent years making the car. My engineer friends don’t post pics of those verifiable geniuses with lines like “oh, how I miss good engineering”. Creatives brag publicly about winning awards for their idea that fed hungry kids. The entry makes it look like 1000’s of kids. The truth: 32 kids were fed. Once. The cost of the award entry could feed a 1000 kids. You’re literally lying about feeding hungry kids and then you use the award to get more business. Banksy isn’t talking about suits. He’s talking about YOU.

Beyond the Bold Print As in life, in ANY form of advertising you must nail the first impression. But what, specifically, IS the 'first impression'? + In radio, TV, or social media, it's the first few seconds that grabs your attention. + In email, it's the subject and/or preview. + In a written ad - print or online - it's the HEADLINE. When it comes to written ads, it doesn't matter how persuasive your body copy or content is, how good your product, how great the offer - your ad won't sell if you can't get eyes on it. Advertising OG David Ogilvy said that on average FIVE TIMES as many people read the headline as read the body copy. So when you've decided on your headline, you've spent near enough 80% of your budget. So, what's the number one rule for effective headlines? You have to appeal to self-interest. Present something new or something useful. Reveal a secret or something exclusive. Remember, all the reader wants to know is: "What’s in it for me?"

#Truth on #Creative, but this quote nails it all the way and is applicable to every ad, on air, online, in print, outdoor “You’re trying to get through all the noise and the distraction and the clutter with your message. Here’s the thing: You are the noise and the distraction and the clutter. Just because it’s important to you doesn’t mean it’s important to us. It is, of course, in the eye of the beholder. Instead of creating an ad campaign that somehow cuts and invades, consider creating a product, a service and a story that we’d miss if we couldn’t find it.” Seth Godin

Don't be funny. Be clever. Let me explain. 😏👇🏾 Humor in advertising rarely works. In fact, I would give it a .10 batting average. This doesn't stop brands from trying, though. Brands love cracking jokes. Most of the time they whiff. And, their could-be customers roll their eyes. Worst yet, humor is very subjective. What one customer thinks is funny another will find offensive. Avoid humor. Instead, try to be clever. With a little effort, every brand can be clever. This ad by Land Rover is a stupendous example. It depicts: • An empty Discovery • An inquisitive lion • The bottom half of a tree A single headline sums the scene up beautifully... Coincidentally, the African baobab tree also seats seven. No, it doesn't cause anyone to slap their knee. But, it's witty and earns respect among could-be customers. One more thing, are you into art, creativity and advertising? Then subscribe to The Process 💌 👉🏾 https://lnkd.in/gBb8VRjC

Ever heard of "Camouflage Advertising"? It's about blending your ad seamlessly with regular posts to boost views. Eugene Schwartz discussed it in "Breakthrough Advertising." Here's the strategy: → Design your ad to mimic a regular post. → Use everyday photos or videos. → Keep headlines simple. → Avoid overly salesy or hypey copy. →End with a call-to-action for your lead magnet or offer. Simple and effective!

Does advertising work? -       Not all the time. -       Not to everyone. -       Not everywhere. -       Not for every reason. -       Not forever. Why advertising works. -       You get facts. -       You solve problems. -       You learn solutions. -       You enjoy stories. -       You remember feelings. -       You aspire to belong. -       You fit in. How advertising works. -       Peoples’ attention is interrupted. -       People engage an idea, however briefly. -       People can be led to reward themselves. -       People will buy on emotion. -       People share what they like. Source: @LWSMITH10011

✔ Advertising Lesson from a Cat Toy: Be Memorable! 🧶 In most cases, advertising doesn't have to be "serious". In fact, the best ads stick with you because they’re fun, clever, and, dare I say, unforgettable. Marketing messages need to catch attention in a unique way. Because let’s be real, if your audience yawns and moves on, what’s the point? 😿 It’s not just about what you’re selling; it’s how you present it. 😹 Clever, fun, and memorable advertising is what makes your budget count. 💤 No one remembers a dull commercial or a Craigslist ad that shows a picture of the property sign. Where is the purr-sonality in that? 🐈 Make your advertising dollars count by creating something that turns heads, raises curiosity, makes people want to show others, and leaves an impression. 🐾 Happy "go create a marketing frenzy" Friday. Have a great weekend...

If you are looking for an engaging and creative way to share your product or service with the world, then video advertising has your back. 💪 In our latest blog post, we discuss how video advertising has proved itself to be highly effective and is only set to become more popular. In this handy guide, we go through all that you might need to get started with this exciting form of advertising. Head to our blog to read the full article: https://bit.ly/3W8GNQv #DigitalAdvertising #advertising #blog

Finished the course “Storytelling for Advertising Campaigns” by Stefan Mumaw! Learned something new today. 

My favorite game used to be hide 'n seek. Until I got into advertising. It means you're not advertising enough. If you have to think about: - The last time you ran a campaign. - How often new people see your brand. - If your competitors are showing up more than you. Then it's time to get back into ads. Being shy doesn't work in business. You need to wave your hand and say, "Hey, I'm here!" That's what good advertising does. It doesn't have to cost a lot. It doesn't have to be fancy. But it needs to be consistent. All you have to do is: - Show up regularly. - Tell people what you offer. - Remind them why you're great. Don't let your brand be your best-kept secret. P.S. What was your favorite game as a kid?