Impero’s Post

If you have to think about the advertising before deciding if it works or not, guess what. It doesn't work! People do not ruminate over an ad in the real world. Either it stops them or not. Either its message connects or not. Ads live and die off of the first impression. Stop putting too much thought into an ad. Taking days, even weeks to decide if an ad designed to be experienced in a matter of seconds works might be the wrong approach. Judge ads the way they are suppose to work in the real world.

I’ve seen many ads, but this one left me shocked. It surprised me, caught me off guard, and even made me a bit upset for a moment. The story was so strong that I didn’t see the ending coming. Was it good at getting attention and being memorable? Definitely. I’ll never forget an ad that made men scream, only to promote something completely unexpected. Still, it made sense for the product—it showed that no matter what happens, it always works. This ad proves that no product is too boring or hard to sell. In advertising, everything depends on how you tell the story. There’s no bad product—just the wrong way of telling its story.

My Top Ads from March 2024 Just when you think everything's already been done before, something so creative comes along that it leaves a lasting impression. This month's roundup features a hilariously appropriate metaphor and a stirring take on travel that will stay with you the next time you board a plane. If you've come across any innovative and creative ads from March that caught your eye, do let me know in the comments below. #Marketing #Advertising #Creativity #MonthlyRoundUp

Well done Bridget Cockerell. A nice data backed justification for high quality messaging & creative assets. 'In summary, repeated exposure doesn't necessarily lead to Wear Out or Wear In. Rather, the chief benefit of repeated exposure (within reasonable bounds) is to create long-term advertising memories that build the brand and heightens brand impact in market.' - GOLD.

Hey advertisers, this Easter season, let's hatch some insights to elevate your campaigns! 🐰 Did you know that: 🎨 Consistent visual branding makes ads 44% more memorable (unaided recall)? 📈 A call-to-action button can boost your click-rate by 50%? Hop into the Easter spirit and let's crack open a world of possibilities for your ad campaigns with our media solutions! 🌟 Check it out and contact us! 👇🐣 https://lnkd.in/eY8nKytf #ShowHeroesStudios #Advertisers #Easter #DigitalAdvertising 🌼🐰

Cole Schafer just set a new benchmark for evaluating ads. "It's so good it pisses me off." Ever reviewed a campaign and thought, "Why didn't we come up with that? It was right in front of us!" Ever seen a headline so sharp, it leaves you frustrated -"Why couldn't I think like that?!" A campaign so timeless, a catchphrase so evergreen, an insight so obvious yet brilliant that it makes you want to kick yourself. As a client partner, this is exactly what I feel when I come across genius work. I can't help but admire it, but there's always that part of me that wishes it had been our team who cracked it first. #advertising #creativethinking

Ever wonder why Fevicol ads stick in your mind? Which is stronger, the glue or the humour? While humour in advertising is not new, there has been a significant drop in its usage in advertising recently. Why? Is it the need for speed, which is killing creativity? Is it a result of content not being TV-led anymore? The insights reveal that brands embracing humour see higher engagement and recall. Humour isn't just a sprinkle on top of your ads; it’s the secret sauce that makes them unforgettable. What's the funniest ad you've seen recently? Share your favourites below! #Advertising #Marketing #Humor #FevicolEffect #BrandEngagement Here is the link to the insightful article from Kantar:

Confession time...we drink far too many Nippy's. 😐 It's becoming a problem... But not for our marketing and design crew, who are fueled by it to crank out articles like this. Introducing today’s topic: The Psychology of Advertising: How to Make a Human Connection. Think your ads could use a touch of brilliance? Bloody, sit back, relax, suss out the article and let's get those ads of yours humming shall we? https://lnkd.in/g_eQ3S3n #AdPsychology #GawkOutdoor #BillboardAdvertising #OnyaForGawking #OutdoorAdvertising #Advertising #Marketing #PsychologyofAdvertising

I had a lot of fun working on this piece. Here's why: Heaps of research, heaps of data analysis and heaps of coffee. Getting into the weeds building out SEO content assets like this is what's it all about for me. Our approach to this piece was focused on the 'what's in it for me' mindset, meaning it was built to educate and guide our clients, current and future through their decision-making process. Particularly when it comes to their creative strategy. After all, creative is arguably one of the most important elements of any out-of-home campaign. I’ve built out hundreds of successful SEO content assets over the past few years and I can honestly say that ✅ SEO is not about quick wins. Be in it for the long haul. ✅ Investing in your content (time or capital) almost always works. ❌ Taking short cuts with your content approach never does. Enjoy the read 😉 #SEO #Marketing #Strategy #Business #DigitalMarketing #GawkOutdoor