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Can your USP captivate millions? In a world flooded with an estimated 5,000 brand messages daily, how can your marketing stand out?   A powerful USP can cut through the noise by leveraging Rosser Reeves' timeless advertising principles.  Read our latest blog: https://lnkd.in/eZBD5pMt  #USP #MarketingStrategy #Advertising #BrandStrategy #RosserReeves

Best ads of the decade (so far)? Creative Bloq have gathered the best of the best. Elliott Starr joins other industry experts to explain why these ads have broken the mould, and what made them work so well. Read more to find out which ad he's picked, showing that brilliant, insightful ideas, crafted to the hilt, don't only survive, they thrive. https://lnkd.in/eyBApP7R

Some great thoughts here from Paul Feldwick: Advertising research no longer focuses on message transmission, but on 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘦. These emotional responses have been shown to be highly predictive of marketplace results. #advertising #marketing #brands #creativity Advertising Association

Advertising in the Age of Snackable Value: A Ride-Share Reality Check The advertising industry is in crisis, and it’s one of its own making—or so it seems at first glance. Read more: https://lnkd.in/gTc-Guqx #adland #agency #marketing #brand #growth #media

When I look and see the same boring " safe" advertising, Brands and Businesses are playing it safe - this is the time to really stand out from all the noise and start Doing it Differently! Have a quick read and see why the leading industry experts agree. #doingitdifferently #CreActivist #advertising #brands #creativity

In recent years, advertising has lost some of the boldness and creativity that once defined it. Brands used to take risks with their ads, pushing boundaries and creating campaigns that were fun, daring, and often unapologetically straight to the point. These ads weren’t afraid to stir emotions, spark debates, or even be provocative—often leaving a lasting impact on culture. However, today’s brands seem more cautious, avoiding anything that might be seen as offensive or controversial. The fear of backlash has stifled creativity, and rather than taking risks, many brands are playing it safe, relying on predictable formulas and bland content. The result is a lack of truly innovative, outside-the-box ideas, leaving consumers with ads that feel more like a comfortable, forgettable blur than something memorable or exciting.

🙌 I admire the use of humor in media and advertising, as it is a skill to make many people laugh, not just one person. Since every individual has their own sense of humor, making the masses smile is something to be appreciated. 💡 Mike's, a leading ready-to-drink brand launched a bold new advertising campaign aimed at reviving humor in Peruvian advertising. Humor has become a restricted and delicate area in advertising, but this campaign blends the modern with the traditional. They are utilizing a unique outdoor strategy with QR codes on billboards that reveal humorous messages when scanned. #Marketing #Advertising #Humor #Innovation #DigitalMarketing #Branding #CreativeCampaign #OutdoorAdvertising #MarketingStrategy #MediaTrends

Consistency is key in marketing. Many brands make the mistake of constantly changing their approach if they don’t see instant results.  Remember, marketers often tire of their brand before customers do.  Delivering your USP with unwavering consistency is crucial for marketing success.  Want to know how? https://lnkd.in/eZBD5pMt  #USP #MarketingStrategy #Advertising #BrandStrategy

CBUS335 Assignment #6 Advertising After reading the article, “Creativity in Advertising: When it Works and When it Doesn’t” by Werner J. Reinartz and Peter Saffert, I learned that it is not only significant to advertise, but it is important that you advertise creatively. I believed the more creative the ad is; the more attention the ad will get from potential buyers. In my opinion, advertising is mandatory if you want your brand to be successful because without advertising, it will result to a decrease in brand awareness, consumer engagement, sale growth, and many more relevant areas. I agree with this interesting article , and I like how the authors use laboratory research and surveys to prove their argument, which is creative ads catch more attention than regular ads. I feel as if creativity come from the mind; thinking about the unusual and the unobvious. #marketing335Fall2024 #CAUMarketing https://lnkd.in/dCCQEgMh