Swaay.Health Marketing Community’s Post

Delusional. The ad industry is dead because of creatives. You’ve become so self-centered, you’ve lost touch with reality. My LI feed is full of creatives ranting about nothing but their own feelings. Some mediocre writer is angry because “Greg in finance” killed creativity and “old white men with receding hairlines run agencies” (even though he’s only a few years from being one). 1000’s of creatives celebrate a video comparing themselves to Van Gogh. Really? People pay to see what Van Gogh made. And they pay to NOT see what you made. Bernbach didn’t make the VW Beetle a success. It was successful in many countries where no Bernbach ad ever flighted. He just made the ad. 100’s of the world’s smartest engineers spent years making the car. My engineer friends don’t post pics of those verifiable geniuses with lines like “oh, how I miss good engineering”. Creatives brag publicly about winning awards for their idea that fed hungry kids. The entry makes it look like 1000’s of kids. The truth: 32 kids were fed. Once. The cost of the award entry could feed a 1000 kids. You’re literally lying about feeding hungry kids and then you use the award to get more business. Banksy isn’t talking about suits. He’s talking about YOU.

What’s the purpose of an ad? Dave Trott applies Maslow’s hierarchy to advertising with devastating clarity. Core the hierarchy is the fact that, “you can’t start on the next stage until the previous one has been properly built”. When you transfer the thinking to advertising, you need to: 1. Be visible. 2. Be understandable. 3. Be persuasive. Without ‘visibility’, nothing happens. Without being ‘understandable’, you can’t persuade. https://lnkd.in/gnyDqGBH

Get ready to groove with the latest feature in our '3-0 with our Jury' series—patrik partl, the Owner and Creative Director of BROKKOLI Advertising Network Advertising, is here to share his rhythm of creativity. 💛🥁 Early to Bed, Early to Rise: Patrik's party prep starts with a restful slumber. Tucking in early ensures he's recharged and ready to dance through the night. 🥂 Cheers to Creativity: When it's time to celebrate, Patrik's go-to is a refreshing glass of water. Simple, classic, and always in style—it's the perfect toast to innovation and longevity in the ad world. Celebrating a Legacy: With 30 years of advertising genius, Patrik reflects on the enduring value of a great idea. "A compelling, original idea can still touch, move, and inspire people," he says, highlighting the campaign 'Real Men of Genius' as an exemplar of creative brilliance. So, let's raise our glasses (filled with water, naturally) to Patrik Partl and three decades of unforgettable ads that have moved us, shaped us, and inspired a new generation of creatives. 🥳

Check this top 5 article (out of 400+) that we get lots of compliments on – Read: The End of Conventional Advertising as We Knew it Would Be - https://ow.ly/wfmu50R00vl

If you are looking for an engaging and creative way to share your product or service with the world, then video advertising has your back. 💪 In our latest blog post, we discuss how video advertising has proved itself to be highly effective and is only set to become more popular. In this handy guide, we go through all that you might need to get started with this exciting form of advertising. Head to our blog to read the full article: https://bit.ly/3W8GNQv #DigitalAdvertising #advertising #blog

Unlock the Secrets of Advertising with "The Anatomy of Humbug"! 📢 Ever wondered how advertising truly works? Is it about capturing conscious attention with a 'Unique Selling Proposition'? Or does it weave emotional connections into our subconscious? Maybe it's all about being famous... or something entirely different? Paul Feldwick's groundbreaking book, The Anatomy of Humbug, challenges all conventional wisdom. He argues that every theory on advertising has its merits but becomes perilous when taken as gospel. This engaging read peels back the layers of historical beliefs, making way for a more flexible, innovative, and impactful approach to advertising. From the legendary P.T. Barnum to modern giants like Bernbach, Reeves, and Ogilvy, Feldwick draws on a rich tapestry of insights. He shows us that understanding our industry's past and questioning its deeply rooted assumptions are crucial for navigating today's fast-evolving media landscape. Ready to revolutionize your advertising game? The Anatomy of Humbug* is your essential guide to crafting campaigns that stand out. Grab your copy today and think differently about advertising! 📚✨

Why most advertising sucks. Bad ads have these 2 things in common: 1. Failure to grab attention Nobody cares if it’s boring. A great headline is key for a good ad. 2. It’s not relatable People buy from people they like. Make sure you know who your ideal client is.

What advertising should (and should not) learn from Nigel Farage. He plays by a different set of rules. Something we can't all do. A tasty piece from Ben Kay, leaning into our politics theme this month https://lnkd.in/gwneHTKC #politics #advertising #media

💡 "'Get off my screen!': Why older people don’t trust advertising We have long known that there is a strong relationship between age and distrust in advertising. As we age, trust in the advertising industry decreases at an alarming rate. In this article, we look at what might be driving this generational trust divide. Advertising Association Click the link below to read the article!

Ever heard of "Camouflage Advertising"? It's about blending your ad seamlessly with regular posts to boost views. Eugene Schwartz discussed it in "Breakthrough Advertising." Here's the strategy: → Design your ad to mimic a regular post. → Use everyday photos or videos. → Keep headlines simple. → Avoid overly salesy or hypey copy. →End with a call-to-action for your lead magnet or offer. Simple and effective!