CDAC Network’s Post

Kenya is facing devastating floods. In a crisis like this, accurate and trustworthy information can make the difference between life and death. Our Kenya Media Landscape Guide, developed with DW Akademie, helps responders ensure that information reaches people through channels they use and trust. Launched today at our Member Spotlight event – an exclusive learning exchange for CDAC members – the guide equips responders with key insights: 📻 Radio & TV are the most used and trusted channels – including community and refugee-focused radio stations and podcasts. 🗣️ Don't forget that 60+ languages are spoken in Kenya, including vernacular languages – invest in translation to build trust and reach the right people. 🚫 Combatting misinformation is critical, with ‘fake news’, bias and inadequate coverage of critical issues key concerns. 📱 Bridging the digital divide between urban and rural areas is vital, as is using a range of channels to reach everyone. Read the guide: https://lnkd.in/gfHGyB8X #KenyaFloods #CommIsAid

Kenya Media Landscape Guide — CDAC Network

Kenya Media Landscape Guide — CDAC Network

cdacnetwork.org

To view or add a comment, sign in

Explore topics