Caroline Brooks’ Post

2024’s summer of sport is upon us, with the #UEFA Euro 2024 football tournament well underway, Wimbledon fast approaching and the Grand Départ of the Tour de France imminent. But the summer’s biggest events will undoubtedly be the #Olympics and Paralympics in Paris. Companies hoping to cash in on these sporting fiestas should take care, and consider seeking guidance before committing to an ad campaign referring to any big summer sporting event.  #brandprotection #trademarks https://lnkd.in/ebVSJ7S3

🇫🇷 𝗔 𝗙𝗥𝗘𝗡𝗖𝗛 𝗖𝗟𝗔𝗦𝗦 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗟𝗔𝗨𝗚𝗛𝗧𝗘𝗥 𝗜𝗦 𝗔 𝗖𝗟𝗔𝗦𝗦 𝗪𝗔𝗦𝗧𝗘𝗗! 🇫🇷 What's happening this summer in France? Big sport event! Yes, the Olympics 2024! So this half term our topic is Paris 2024: Olympic & Paralympic games. Aurélie #frenchclasses #frenchonlineclasses

Is the UK ready to bid for the 2040 Olympics and Paralympics? Recent research suggests four clear reasons why this could be a positive opportunity. With changes in bidding requirements, flexible hosting models, lessons learned from past events, and an overall readiness to host mega-sporting events, the UK might just be on track to secure the hosting rights! Read more: https://heyor.ca/kRowl6 #UKSport #Olympics2040

Paris Olympics 2024: This is the most successful couple of the Olympics, you will be surprised to know the total number of their medals #DameLauraKenny #DameLauraKennyMedal #game #JasonKenney #JasonKennyandDameLauraKenny #JasonKennyMedal #Mostsuccessfulpair #OlympicGames #Olympics #olympics2024 #ParisOlympics #parisolympics2024 #parisolympicsnews

A few key figures from the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024: - A budget of €4.4 billion, 95% private funding. A breakdown of the funding can be found here: https://lnkd.in/dFQSwzvZ - 84 domestic partners, more than 180,000 people working directly for the Games between 2017 and 2024, and more than 2,000 contracted companies. - 95% existing or temporary infrastructures, 39 Olympic competition venues, 17 Paralympic competition venues, 4,000 housing units created in Seine-Saint-Denis. - More than 9.5 million tickets sold for the Olympic Games, with spectators from 222 different countries: 62% French buyers, 38% international buyers. - 2.4 billion views on Paris 2024 social platforms  Source: https://lnkd.in/dn2nDYgE

Again, C4 go bold and get it right 🙌 Highlighting ableism and the social model of disability (it’s society that disables you, not your impairment or difference) combined with a compelling narrative, score and visuals… You all know I love C4 creative & marketing but c’mon, you can see why, right? #campaigns #inclusivecampaigns #advertising

Olympic Marketing Minute #2 - "The Authenticity of Purpose." Sponsors without an authentic connection to the event, the athletes, or the fans are just "wallpaper" for consumers. As you watch the cascade of Olympic advertising and promotion in Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024, ask yourself the three questions in the video. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee #sponsorship #olympicmarketing #paralympics #Olympics

How's the Josh??? The Paris 2024 Olympic Games will showcase 3,800 hours of live sport and award 329 gold medals in 32 sports over 18 days of competition across the capital and in other parts of France. All the best team India! #teamindia #olympics2024 #parisolympics #digitalmarketing #influencermarketing

From Neeraj Chopra's golden throw at Tokyo 2021 to the upcoming Paris Olympics, Team India is embracing the motto 'Faster, Higher, Stronger’ with each stride and leap. Let's gear up for another exhilarating journey towards excellence! #ParisOlympics #TeamIndia #FasterHigherStronger"

Sponsors of the Olympic and Paralympic Games have many strategic and tactical marketing decisions to make in order to be successful. But there is one crucial issue, often overlooked, that can help make or break a sponsorship plan: A positive and mutually beneficial “relationship” with the individuals representing the rights holding parties. In other words, if you’re a sponsor, treat the rights holder more as a “best customer” than as an adversary. Olympic and Paralympic sponsorship is a long game and there is always more gray area than black and white. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #olympics #paralympics #sponsorship