Terrence Burns’ Post

If you are interested in the marketing of the Olympic & Paralympic Games, please follow my new “Olympic Marketing Minute” series. Each week I’ll share a couple of one-minute posts on the ins and outs of everything to do with Olympic sponsorship. Hopefully, it will be interesting background as you watch the markeitng activity around the Paris Games next month. Many thanks. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #sponsorship #olympics #paralympics #marketing #advertising

Olympic Marketing Minute #1 - What makes a great Olympic or Paralympic sponsor ad? Three simple rules. When you watch the Games from Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 next month, remember these tips and see who does or doesn't break through the noise, grabs your heart, and why. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee #sponsorship #paralympics #olympicmarketing #Olympics #advertising

Sponsors of the Olympic and Paralympic Games have many strategic and tactical marketing decisions to make in order to be successful. But there is one crucial issue, often overlooked, that can help make or break a sponsorship plan: A positive and mutually beneficial “relationship” with the individuals representing the rights holding parties. In other words, if you’re a sponsor, treat the rights holder more as a “best customer” than as an adversary. Olympic and Paralympic sponsorship is a long game and there is always more gray area than black and white. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #olympics #paralympics #sponsorship

Olympic Marketing Minute #4. How do you know if Olympic or Paralympic Games sponsorship makes sense for your brand? (And it’s also how to sell these sponsorships, by the way…). You have to answer these questions with a “yes,” or you’re wasting time and money. And…ROI isn’t about what happens at the Games. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #olympics #paralympics #sponsorship.

Olympic Marketing Minute #5. More on Olympic and Paralympic advertising. Why (not “how”) do great Olympic / Paralympic ads happen, and why don’t they? It’s not a mystery. It’s a process. And it starts at the top of the Olympic stakeholder pyramid. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #olympics #paralympics #advertising #sponsorship.

Can't wait to see all our in-store & online activations start - celebrating how players support Team GB and ParalympicsGB when they play National Lottery games. In the meantime, there's this cracking series starting on Friday! #retail #retailmarketing #Paris2024 #Olympics #Paralympics #TheNationalLottery

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With the Olympics coming closer and closer, the opportunity for brands to get more awareness also comes closer. Check out SponsorUnited's Women in Sports Marketing Partnerships report to have insights into the evergrowing Women in Sports space!

Here is an SBJ article discussing the 2024 paralympics and its impacts! This was for my sports marketing class. Darin W. White https://lnkd.in/eBvT4aRH

Companies hoping to cash in by associating themselves with this summer's big sporting events should take care, as the event organisers need to protect the interests and investments of their official partners to ensure they can continue to fund future events by selling expensive sponsorship packages. Read more in my recent article. #trademarks #ambushmarketing