Terrence Burns’ Post

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Owner at T.Burns Sports Group, LLC Olympic Games Mktg & Comms | Fulbright Specialist | University Lecturer

If you are interested in the marketing of the Olympic & Paralympic Games, please follow my new “Olympic Marketing Minute” series. Each week I’ll share a couple of one-minute posts on the ins and outs of everything to do with Olympic sponsorship. Hopefully, it will be interesting background as you watch the markeitng activity around the Paris Games next month. Many thanks. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee LA28 Olympic & Paralympic Games Brisbane 2032 #sponsorship #olympics #paralympics #marketing #advertising

View profile for Terrence Burns, graphic

Owner at T.Burns Sports Group, LLC Olympic Games Mktg & Comms | Fulbright Specialist | University Lecturer

Olympic Marketing Minute #2 - "The Authenticity of Purpose." Sponsors without an authentic connection to the event, the athletes, or the fans are just "wallpaper" for consumers. As you watch the cascade of Olympic advertising and promotion in Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024, ask yourself the three questions in the video. International Olympic Committee – IOC International Paralympic Committee United States Olympic & Paralympic Committee #sponsorship #olympicmarketing #paralympics #Olympics

Well said, TB! I think many advertisers need help in making that connection. Too many see the Olympics as simply providing access to another audience and don’t understand the special connection that audience has to the Olympics. Too often, I think, the advertiser’s goal is simply getting exposure when it should be connecting. Doing that requires understanding what makes the Olympics special - something you describe so well.

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