Terrence Burns

#Wicked's box office success may only be matched by the number of brand collaborations featuring the movie. I examined the growing use of brand collaborations and how #sportsbiz #partnership professionals can capitalize on the trend in my latest John WallStreet column.

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What is an effective practice session and how can you achieve it? Not only for basketball coaches: https://lnkd.in/dCEYTKS7

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🚀 Exciting times for the golf industry! 🌟 The National Golf Foundation’s recent article highlights the significant impact women and girls are having on golf’s growth. With increasing participation, leadership roles, and influence, it’s clear that the future of golf is bright and inclusive. Read more about how women and girls are fueling the sport’s growth 👇

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🏌️ Give this episode a listen with Dan McBride of United States Golf Association (USGA) on Sports Geek Dan shares USGA's innovative approach to marketing golf tournaments. Unlike traditional sports with fixed venues, USGA faces the unique challenge of changing locations annually. Key takeaways: • Utilizing market research and feasibility studies • Developing fluid strategies adaptable to each unique location • Planning years in advance while staying agile • Continuously capturing and analyzing data to optimize marketing efforts If you sell tickets (and love data), you should give this episode a listen: https://lnkd.in/g6nh577j #SportsMarketing #GolfBusiness #EventStrategy #podcast

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ON FOX BUSINESS WITH CHARLES PAYNE https://lnkd.in/gttdBK_J (https://lnkd.in/gttdBK_J)

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Always hire a marketing officer when you have real problems to address. It’s way easier.

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All In Sport Consulting in partnership with Stitch Marketing Research and Huddle Up Group, LLC announced today that the total economic impact of adapted and para sport-related events nationwide totaled approximately $143.9 million in 2023. The latest economic impact study findings, demonstrate an increase of approximately 3.45 percent over last year’s findings, reflecting consistent growth of the industry in the United States. The study also revealed that adapted sport organizations expect that growth trend to continue, especially with the LA28 Olympic & Paralympic Games coming to the U.S. Thank you to all who participated in this year’s study, which is invaluable in measuring the true economic footprint of the adapted sports industry. This data enables us to continue building the business case for adapted and para sports events and tourism, and garner recognition for us as the formidable economic force that we are! A special thank you to Richmond Region Tourism and Tempe Tourism Office for sponsoring the economic impact study and your belief in the industry’s economic significance. Jerrine Lee, CDME, STS, Luchie Javelosa, STS, SDLT, Jon Schmieder, Cole McKeel, MBA, MS, Kevin de Lange, Nate Heckman, Julie Chavanu, Mike Mushett, Ashley Thomas, Rory A. Cooper, PhD, PLY, Rebecca Bressler, Anna Johannes, MBA, PLY, Victor Calise, PLY, Akilah Carter-Francique, PhD, Mary Hodge, Florida's Sports Coast, Visit Fort Wayne, Turnstone Center, Lakeshore Foundation, Hamilton County Sports Authority Check out the Adapted Sport Economic Impact Study results, https://lnkd.in/dc9dwHVf #LABS2024 #AdaptedSport #AdaptedSports #DisabilityInSport #Disability #DEI #EconomicImpact #DisabilityCommunuty

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As we bask in the aftermath of the Masters Tournament, it's thrilling to see how vibrant the golf scene has become. The latest findings from The Pulse of the Golf Consumer report reveal a significant upswing in golf's popularity. 📊 Key Insights: ⛳️123 million Americans engaged with golf last year in various forms, marking a 14% increase over five years. ⛳️An impressive 95% of core golfers are planning to play as much or more in 2024. ⛳️The female golf segment is showing particularly strong growth, with a 25% increase in participation over the last four years. ⛳️Social media continues to be a powerful platform for golf, with over 50 million Americans consuming golf-related content. The momentum in the golf industry is undeniable, and it’s exciting to see such enthusiasm and participation across the board. Whether it’s playing, watching, or discussing, the game is reaching more people than ever. Let's keep this momentum going!

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Lots of possibilties in this incredibly powerful ecosystem. We at Elevate are big believers in the combination of data science and storytelling to unlock maximum value.

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"Daily Did You Know?" The Atlanta Braves in the Major League Baseball (MLB) has been sponsored by RaceTrac since 2014. In 2017, they introduced a campaign called "#BeatTheFreeze" that has been #HugelySuccessful with some calling it the #BestTradition in the #MLB- it's even spawned action figures! #TheCampaign - Between innings at their home games, an #AtlantaBraves fan had the chance to out run "The Freeze" over approx 180m. The fan was given a significant head start, and then The Freeze tried (and usually succeeded) to chase down the fan. It lead to hilarious tumbles, edge of the seat finishes with The Freeze only beaten a handful of times. #UsainBolt has even got involved on social media saying '#TheFreeze was too fast for him'. Its generated massive social media followings, viral clips, as well as major broadcasts highlighting this race live and on repeat (see the 'best of' clip below)! Plus it all started as a small low investment and creative idea (along with using the assets it had 😉)! The secret sauce to this amazing campaign was the asset the Braves had i.e. Nigel Talton, a former high school & college track (athletics for the non-Americans amongst us) sprinter who had run a blistering 10.47s for a 100m. #Talton happened to be on the ground crew team for the Braves and when they discovered Talton's elite background, the campaign was born and the rest is history. Talton retired as #TheFreeze in 2023 after sprinting for 6 yrs and the Braves jokingly put up a job ad for his replacement in March 2024. Definitely one of the best sponsorship campaigns I can recall. Any others out there you can think of? #EpicCampaign #MLB #Sponsorships #FanEngagement

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Many of the high-profile macro trends discussed across media platforms deal specifically with the 70 current P4/Autonomous 4 schools. These are schools with athletic budgets between $100M and $250M (a startling range for "like-minded" schools). These groups currently account for roughly 35,000 athletes. A large number, but only about 7% of students that participate in college sports. There were a number of headlines, speculation, etc., last week that the House vs. NCAA settlement will result in fewer opportunities for college athletes. Financial pressures will probably make that a reality for the P4 schools. But as Dr. Steve Dittmore, PhD, explores in this article, athletic opportunities may be growing among the 93 percent other schools. Many DIII schools are experiencing other financial challenges (geographic headwinds, the long-rumored "enrollment cliff," etc., but athletics is still seen as a way to drive enrollment, engage the student body, etc. Watching the data and trends will be important as we are undoubtedly headed to a new governance structure for college sports. If this kind of thing interests you, Steve is a great follow. https://lnkd.in/eZNXekzs

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Diamond Sports Group’s bankruptcy case appears to be nearing a conclusion after more than 18 months. The regional sports broadcaster recently disclosed plans to shed 11 of the 12 Major League Baseball (MLB) team contracts held this past season as part of its reorg (including four that expired). Those clubs must now renegotiate terms with DSG or find an alternative local distribution solution for 2025 and beyond (note: Diamond remains contractually obligated to five). The latter does not necessarily mean a hard pivot from the established pay TV ecosystem. In fact, baseball, appears to be advising its clubs to remain in the cable bundle. While counter to the media narrative, it has become directionally obvious that guaranteed affiliate fee economics are the surest way to preserve local media revenues–even if the team’s new channel gets tiered and/or commands a lower sub fee than budget for (and after accounting for the macro decline in distribution). MLB would like to see its clubs supplement local cable television distribution with a direct-to-consumer streaming option (and perhaps a small number of OTA games). The league views that combination as the best approach to maximize reach and revenue. Most organizations look to be taking the direction. It was recently announced that MLB will handle production and distribution for the Cleveland Guardians, Milwaukee Brewers, and Minnesota Twins moving forward. The league has managed both for the Arizona Diamondbacks, San Diego Padres, and Colorado Rockies the last two years. In addition to those six clubs, the Chicago White Sox (Chicago Sports Network) and Texas Rangers have partnered on or are considering starting their own RSN projects. cc: Patrick Crakes Ryan Dastrup, PhD Randall Friedman Jacie Brandes JohnWallStreet #media #mediarights #sports #sportsbiz #cable #RSN #strategy https://lnkd.in/eG5crmsN

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The #Olympics mark the end of one quad and the start of the next. The next few months present a great opportunity for youth sports organizations to assess where they are and implement changes to elevate themselves to a different level over the next four years. In my latest #Substack post, I dip into some places where organizations might want to look for potential growth on the other side of the Olympic Reset. #OlympicReset #youthsports #Strategicplanning #Goalsetting #strengths #USASwimming #SportsStrategy #AthleteDevelopment #CoachingExcellence #QuadPlanning

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The latest issue of the Sports Betting Operator magazine is now available. My article titled: "Slowdown in Sports?" appears on page 20. I hope you will enjoy this article, as well as the rest of the content in this great issue! https://lnkd.in/g8YRNArP #Sports #Betting #Operator #Magazine #Latest #Issue #Casino #Wagering #USA #UK #News #Stats

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