4creative

Anyone fancy tucking into some delicious Gen Z? Check out our latest work with 4Creative, for Channel 4's upcoming Generation Z series. Directed by Will Clark. Colour by Simona Cristea and VFX by Coffee & TV🪰🧟 Director: Will Clark Director of Photography: Joe Douglas Editor: Joe Wilby
 Chief Marketing Officer: Katie Jackson Marketing Director: Amber Kirby
 Head of Brand: Nic Moran
 Marketing Lead: Laura Bedford Marketing Exec: Stacy Parris Executive Creative Director: Lynsey Atkin Creative Directors: Dan Warner and Andy Vasey Creatives: Sofie Saietz Bergstrand & Simone Weilborg Director of Production: Miketta Lane
 Executive Producer: Fiona Wright Senior Producer: Alex Anderson Production Manager: Hannah Jones Production Coordinator: Tehya Connery 
Production Apprentices: Asia Telfer-Harrison & Ruby Latka Senior Project Manager: Sophie McNeill Head of Design: Robert Boon Senior Designer: Daniel Davies Colourist: Simona Cristea
 Colour Assistants: Liam Van Rooyen & Lois Chapman VFX Supervisor: Nicholas John
 2D Lead: Thomas Harding
 3D Artists: Frankie Sutton, Josh George, Luke Tickner VFX Producer: Johnny Fairburn

Congratulations to 4creative and all its partners who picked up seven awards at this year’s Cannes Lions 2024 and were named Independent Agency of the Year in Craft. Three prestigious gold lions, two silver lions, and two bronze lions for their work on Channel 4 idents! 🦁🦁🦁

New placement team alert. Welcome to Sophie S. and Jack Donaldson, we can't wait to see what these two get up to. 😎❤️🤩

COMMERCIAL OF THE YEAR for our beautiful Channel 4 idents at British Arrows last night. We couldn't be prouder. What a team. What a night. Thank you to everyone involved, you know who you are. 😭🤗😎 #4creative #channel4 #creativity #craft #production #advertising

A privilege of a morning at Channel 4 yesterday talking about the serious business of crea-TV-ty with the brilliant Katie Jackson, Victoria Appleby, and the rather quite legendary Sir John Hegarty.    Creative quality is the biggest single lever that marketers can pull to amplify the effectiveness of their ad campaigns, so it’s never been more important to protect investment in great creative work. Link in the comments to some lovely chartage that should hopefully help with that.    Thank you top Channel 4 Sales team Bina Booth, Zoe Bale and Sean Stanley for a superb event and thanks too to all the question askers. And a tip for all - ALWAYS ask the first question at a Hegarty panel, you'll be glad you did... #Creativity | #TheBusinessOfCreativity | #TVAdvertising | #CreativeEffectiveness | 4creative | The Garage Soho

Happy National Apprenticeship Week 🥳 A special shout out to 4creative too for all the support. #nationalapprenticeshipweek #channel4 #4creative #naw2024

Some lovely Christmas news as we get ready to welcome the brilliant Alexis Down into the team in 2024. Thanks Campaign Magazine UK. Excited? Us? 🤩🤩🤩 https://lnkd.in/eMBmnQxb