4creative’s Post

What makes a great farewell ad? This BBDO commercial for Mercedes is a masterclass in combining humility and grandeur. https://lnkd.in/ehM6EXdq Here’s why it resonates: 1️⃣ Authentic Leadership: The ad portrays a leader who speaks with both grace and authenticity, turning a farewell into a celebration of a shared journey. 2️⃣ Emotional Clarity: The brief "make Lewis cry" exemplifies how a clear emotional goal can drive impactful storytelling. Kudos to the team who put this on paper - what a fantastic brief! 3️⃣ Human Connection: It underscores the importance of emotional engagement in communication, making the message not just heard but felt. At G+D, we find parallels as we evolve from being a trusted partner operating behind the scenes to a visible SecurityTech leader shaping the future. Our transformation is guided by a clear principle: Creating Confidence. Here’s how we’re making this journey impactful: 1️⃣ Customer-Centric Perspectives: Building trust by understanding and addressing our customers' needs. 2️⃣ Enhanced Production Quality for key assets: As demonstrated in our Egypt video https://lnkd.in/e3_msZiN 3️⃣ Modernizing Digital Presence: Improving platforms like our magazine Spotlight and thought leadership "Currency Insights" https://lnkd.in/eugDfikJ 4️⃣ Highlighting Tech Leadership: From security to innovations like CBDC . 5️⃣ Driving Digital Transformation: Not just in products, but in how we connect with our audience. 6️⃣ Supporting Sales and Business Outcomes: Aligning our strategies to create impact where it matters most. As a family-owned company, every decision we make is anchored in value creation, efficiency, and the smart allocation of resources. Creativity here isn’t about spending big but about making a meaningful impact with precision and purpose. Marketing in technical industries is complex but rewarding - and there's so much to learn from the best in creativity and apply it in ways that inspire trust and action. How do you balance creativity, efficiency, and business impact in your work? Giesecke+Devrient Papierfabrik Louisenthal GmbH Paula Martins Diana Trümper Patricia Silva Simone Schannewitzky Sonya DSouza Rituparna Jana Annette Holdermann Nina Latinovic Christian Reschke #BrandBuilding #B2B #B2G #CreativeStorytelling #GieseckeDevrient Mercedes-AMG GmbH Mercedes-Benz AG Check out the Mercedes-Benz farewell ad for Lewis Hamilton here: https://lnkd.in/ehM6EXdq

It’s okay to cry. Procter & Gamble commercial can even make big boys shed a tear, and that’s perfectly fine. All sorts of emotions are valid. For all the good days, bad days, and everything in between, the classic “Thank you, Mom” is beautifully captured in this short video. This campaign really pulls at the heartstrings, and it’s a nostalgic gem.💗 #marketingcampaign #branding #marketing #mothersday

How do you go about creating a sense of community between your parts and service departments? Well, that's something we dive into during our Level 2 Workshop! Learn more about the experience from Cody Henthorn, Fixed Ops Director at DeNooyer Chevrolet. https://hubs.li/Q02xgHwr0

"A shoe is always just a shoe until someone steps onto it." Watched Air last weekend fin. And I'm still not over it. I just can't. The core theme that stood out for me was BELIEF. 1. Belief of the Jordan's in demanding for a revenue share clause in the contract. They knew the impact MJ would bring. (Seldom have I encountered folks who negotiate for rev share.) 2. Belief that Sonny had in his decades of experience in spotting talent. He was very confident in his own expertise and the "feeling" that this was it. He just couldn't settle for less when he spotted something there. 3. Belief that Phil Knight had in his team. He simply let them run the show, where almost an entire category was at stake. Leadership at its best. 4. Belief that Jason (the marketing guy) & Pete Moore (the shoe design guy) had in the riskiest bet that their colleague, Sonny, was making. The working extensively and preparing for "the" pitch was 🤌🤌 Even if half of what was shown was true, the story of "Air Jordan" is still pretty impressive and inspiring for me as a marketer. __ Please do share in case you have more such movie recommendations! :) #nike #sportsmarketing #endorsements #marketing #movie

I get so excited about simple but super sweet ads Marks and Spencer this is genius! #CreativeGenius #AdvertisingCreativity #SimpleCampaigns #CreativeAds #EffectiveAdvertising #TargetedAds #MarketingStrategy #AudienceEngagement #MarketingGenius #AdCampaigns #MarketingCreativity #OnPointAdvertising #BrandStorytelling #InnovativeMarketing #AdStrategy

Reading an article by Wes Allen for Sunlight Sports. In his piece he talks about what independent retailer are doing right and what they are doing wrong. I agree with a lot of what he has put down on paper. One that stood out is something OS1st has been trying to fix. The dreaded pre-season orders! At OS1st we are proud of being an instock company and not requiring retailers to prebook huge numbers in order to get a discount. We also do not consider ourselves a competitor to our retailers. We do not offer 30% 35% off sales on product when we know those styles are sitting at full price on our retailers pegs. Allen brings up my biggest hurdle and frustration... Retailers refuse to put their money where their mouth is with brands that are hurting their business. To see change you must embrace change. Vote with your dollars towards brands that are willing to work with you not against you.

https://lnkd.in/gtrXS76c In 2001, Bob Foxhoven, a visionary crew member, approached us with a bold proposal: to create the most legendary breaking event ever, sponsored by Red Bull. The notion of Red Bull, an energy drink synonymous with extreme sports, backing a breaking/hip-hop event, seemed far-fetched. Yet, it materialized in the most unforgettable manner, setting a new benchmark for breaking events worldwide. The event's success the following year raised the bar to new heights, surpassing any expectations within the breaking community. This experience was transformative for me, reshaping my career path entirely. Though I began my college journey as an engineering major, I quickly pivoted to marketing, driven by the events that unfolded. I launched and led an agency specializing in youth marketing with a focus on dance, which evolved into a 360 full-service marketing and advertising agency. Operating with over 20 full-time employees, I navigated both successes and challenges, learning valuable lessons about timing and the importance of valuing people along the way. Now, 23 years after that inaugural event in 2001, I find myself at the forefront of this project for Red Bull, the very project that altered the course of my life. I am tasked with the opportunity to reinvent and revive this legendary event in the most remarkable way possible. With the event looming on the horizon, my determination to maximize this project's success has never been stronger. I'm aiming to surpass the past, to recreate history. Let's see if we can make lightning strike twice. LFG, team!  #breakingsince2001 #redbull #redbulllordsofthefloor

HARLEY-DAVIDSON'S ROAD TO NOWHERE This is going to be one of the shortest posts I've ever written. Why? Because the Harley-Davidson Motor Company (HD) has made so many mistakes over the last decade (like hiring Jochen Zeitz as CEO) that turning around the company will be a herculean task. In my opinion, HD must do the following in order to survive: Sell the company to Polaris Inc. Polaris owns the Indian Motorcycle Company. Adding HD is a great fit for Polaris. Polaris CEO Mike Speetzen should pursue the acquisition. If Polaris acquires HD, Mike should be the CEO over the combined companies, or he should hire a new CEO for HD. HD needs to add excitement to the brand. I strongly advise naming Jake Gyllenhaal and Gina Carano as spokespersons for the company and ambassadors for the brand. #retail #management #strategy https://lnkd.in/gyZ2VKGB

I mean it when I say that High Caliber Karting & Entertainment is the most fun that you can have in the greater Lansing area. If you're looking for something to do on the weekends, weekdays, or WORKDAY 😉, head over to the Okemos Mall and have a great time! Keep Reading if you make video content yourself 😉 I created this video with the help of Jacki Krumnow ✨, and the team at high caliber karting. It was my goal to create this video as cost-effectively as possible, so many of the shots were captured on a variety of phone cameras such as the S23 and iPhone 14. It just goes to show the amount of quality you can get with a good vision and knowledge of your platform's strengths. The other thing that I considered when creating this piece of content is: Where is this going to be delivered? How is this video going to achieve the goals of the business? What does this video do? What will the viewers be thinking when they watch this? - All of these questions led me to a budget-friendly deal for High Caliber Karting's event department and won the bid as a freelance editor and producer.

From 200 to over 500 employees in just 12 months! It's been an incredible journey of growth and learning, but we’re just getting started. Big things are on the horizon for Team Finom, and we couldn't be more excited about our future! #growth #fintech #growthjourney #Finom #teamwork #scalingup #hiring #businessgrowth #leadership #innovation #wearehiring #recruitement #talentacquisition #milestone #scaleup #startup